Kenny Rogers Roasters: The $100 Million Chicken Disaster
In the early 1990s, the "Gambler" himself, Kenny Rogers, teamed up with former KFC executive John Y. Brown Jr. to conquer the fast-food world. With a wood-fired rotisserie promise and a massive celebrity endorsement, Kenny Rogers Roasters seemed destined to become the next household name in American dining. Yet, within just a few short years, the empire crumbled, leaving behind a trail of shuttered storefronts and legal battles. How did a concept backed by a country music legend go from a national sensation to a cautionary tale?
This documentary deconstructs the frantic expansion, the…
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