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Pet Influencer Partnerships: A Marketing Crash Course
Pet influencers are adorable but not always profitable.
A lot of brands see a cute dog with a big following and assume they’ve found the perfect influencer. But just like with humans, follower count is one of the least useful numbers on its own. The real value comes from audience demographics, engagement, platform fit, usage rights, content quality, and the person behind the pet.
In this episode of Humans of Growth, I sit down with Colleen, founder of Pets on Q, to break down what brands need to understand before hiring pet influencers, animal talent, or UGC creators.
In this episode, we…
The skinny
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