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STUDY HALL: MAKE A FORTUNE FROM YOUTUBE · Earn Your Leisure

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Speaker 2: On YouTube is something that everybody is aware of, but
1:01
Speaker 2: people don't fully understand like it's a real business as
1:04
Speaker 2: an industry, and especially like a lot of kids, like
1:07
Speaker 2: you know, they only watch YouTube, and you know a
1:11
Speaker 2: lot of times people don't they don't take it serious.
1:14
Speaker 2: They're just like, oh, you're a YouTuber or you know,
1:17
Speaker 2: you're just making selfie videos about stuff. But it's like, now,
1:20
Speaker 2: people is actually out here making millions of dollars and
1:24
Speaker 2: it's a it's a billion dollar industry, and brands are
1:27
Speaker 2: paying millions of dollars for people to advertise their products
1:32
Speaker 2: and promote their products, and people are selling products. So
1:34
Speaker 2: that's why I really wanted to talk about YouTube so much,
1:36
Speaker 2: because it's like, I don't think people fully understand.
1:39
Speaker 3: The power of YouTube.
1:40
Speaker 2: So just to kind of give some background perspective on YouTube,
1:43
Speaker 2: it's like it's the second biggest search engine online, second
1:47
Speaker 2: to Google, and Google actually owns YouTube, so you know
1:50
Speaker 2: that kind of puts things on. Yeah, so when you
1:54
Speaker 2: think about YouTube, don't just think about it as a
1:58
Speaker 2: place that just has a on your brandom videos. Think
2:01
Speaker 2: about it as an industry. It's a multi billion dollars.
2:05
Speaker 4: And that's very important about it is that it always
2:08
Speaker 4: gets younger.
2:08
Speaker 5: Like a lot of these platforms don't realize like, yo,
2:11
Speaker 5: how do I get a younger audience base? Well, YouTube
2:14
Speaker 5: will always have a younger audience space because a lot
2:16
Speaker 5: of kids watch YouTube, and as long as there's gonna
2:18
Speaker 5: be kids, watching videos.
2:20
Speaker 4: YouTube will always grow.
2:21
Speaker 5: So if you're looking for a place to start, start
2:24
Speaker 5: there because they have the they have the audience.
2:26
Speaker 2: Yeah and yeah, shout out to my son not see it,
2:29
Speaker 2: shout out their choice Sun Christian shouts to Jamal's.
2:32
Speaker 4: Son Chase and Jordan. Shout out Jordan too.
2:35
Speaker 2: And they all watch. They all watch YouTube. They don't
2:39
Speaker 2: even watch television. That don't have no favorite shows, man,
2:42
Speaker 2: So that just goes to a.
2:44
Speaker 6: Lot of people don't People don't even watch TV anymore.
2:47
Speaker 6: It's just YouTube and like Netflix, people just stream stuff.
2:50
Speaker 6: And that's why, like before when even some of my
2:53
Speaker 6: aunts and uncles right now, like you can't tell them
2:55
Speaker 6: I YouTube full time because they'll be like what why,
2:58
Speaker 6: Like are you crazy? You went throughout the school you're
3:00
Speaker 6: an accountant, than now you do YouTube? Like that sounds
3:03
Speaker 6: madness to them. But like I've made more money on
3:06
Speaker 6: YouTube than I would have made in my accounting career
3:10
Speaker 6: for like the next few years.
3:12
Speaker 7: Let me not say a dollar a month.
3:13
Speaker 6: You know, some uncles might be watching, but yeah, it's
3:18
Speaker 6: it's one of those industries that like it's only gonna
3:21
Speaker 6: grow because people don't watch the television anymore. They're not
3:24
Speaker 6: sitting down and watching commercials between your favorite show. Before
3:28
Speaker 6: you used to sit down watch Fresh Prince of bel Air,
3:30
Speaker 6: there's gonna be three commercials, and you're gonna sit there
3:32
Speaker 6: and watch all three.
3:33
Speaker 7: They don't do that anymore.
3:34
Speaker 6: They're on social media, they're on YouTube, they're on Netflix.
3:37
Speaker 6: So if you can't pay to advertise with the big
3:40
Speaker 6: the big guys, you're gonna go to influencers, and that's
3:43
Speaker 6: more influential. You're gonna go to the YouTube channels where
3:45
Speaker 6: they already have an audience that's cultivated and you kind
3:48
Speaker 6: of can you can gauge their target your target audience
3:52
Speaker 6: through their audience, through the influencer's audience. So it makes
3:56
Speaker 6: more sense to go through a YouTube or an instagrammer
3:59
Speaker 6: than inn to put an ad on the television where
4:02
Speaker 6: you don't know who's going to be watching it.
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Speaker 5: When you got that first seventy eight dollars, you saw like, wait,
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Speaker 5: they actually are giving me money. I mean, did you
4:09
Speaker 5: come to a realization of how you actually getting paid
4:11
Speaker 5: or was there a process of you having to do
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Speaker 5: like some research, like wait, where's this money coming from?
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Speaker 6: I knew those Google adsens, but at the time I
4:21
Speaker 6: just I was doing so many other things that I
4:23
Speaker 6: kind of didn't really care. I was like, Okay, I
4:25
Speaker 6: got seventy eight dollars, that's cool. That's probably how YouTube works,
4:28
Speaker 6: like access revenue.
4:30
Speaker 7: I brought a video, I got paid. Cool. I keep
4:32
Speaker 7: it moving.
4:33
Speaker 6: But then it was when I realized that, okay, it
4:35
Speaker 6: had to do with my CPM, and it had to
4:37
Speaker 6: do with where I placed the ads and how many
4:40
Speaker 6: ads I played. That's when it like a light bulb
4:42
Speaker 6: went off. I'm like, okay, so I can make money
4:45
Speaker 6: on access revenue and get money from brands and then
4:49
Speaker 6: put my little links in the bottom, get my affiliate
4:51
Speaker 6: links going.
4:52
Speaker 7: So that's when it was a process.
4:54
Speaker 6: Honestly, it wasn't like things just clicked and I was like, ooh,
4:57
Speaker 6: seventy dollars.
4:58
Speaker 7: How do I turn this into seven hundred and eighty.
5:01
Speaker 7: I was like, okay, like seventy eight dollars. This cool.
5:05
Speaker 7: But I wasn't thinking too much into it.
5:06
Speaker 4: There's a lot of verbs there.
5:07
Speaker 5: So CPM is that's how much you're gonna get paid
5:09
Speaker 5: for every thousand views.
5:11
Speaker 4: So we talked about that a lot.
5:12
Speaker 5: When we talk about the audios, it's how many uh,
5:15
Speaker 5: how many how much you're gonna get paid for a
5:17
Speaker 5: thousand listens YouTube obviously, how much you're gonna get paid
5:20
Speaker 5: for per thousand views in a confluctuate, which is right,
5:22
Speaker 5: some that we have to.
5:23
Speaker 7: Learn, Well, the cost per million.
5:25
Speaker 6: I hear a lot of people say that because it
5:28
Speaker 6: kind of sounds it makes sense that the CPM, the
5:32
Speaker 6: cost per million, is actually not the cost per a
5:35
Speaker 6: thousand views. It's the cost per one thousand impressions.
5:38
Speaker 7: On your video.
5:39
Speaker 6: So a lot of people think that though it's just
5:41
Speaker 6: a thousand, your cost per thousand views, but it's the impression,
5:45
Speaker 6: so matters how many ads you have there. And the
5:48
Speaker 6: CPM is determined by basically it's a good indicator to
5:52
Speaker 6: find out how much brands are willing to pay to
5:55
Speaker 6: put their ads in front of your video. So the
5:57
Speaker 6: CPM is determined by, like I don't know if you
6:01
Speaker 6: guys want.
6:01
Speaker 2: To get into this now, we're about to go into
6:03
Speaker 2: it right now. Actually that's what we do it our Alesia.
6:05
Speaker 2: So this actually is perfect because you know the thing.
6:08
Speaker 2: With a shout out to Max Maxwell, I remember he
6:11
Speaker 2: was saying, like you know, when he hit like fifteen
6:13
Speaker 2: thousand a month on YouTube and he was like, how
6:16
Speaker 2: he looks at that as that's like he does real estate.
6:18
Speaker 2: So he was like he you know, he was like,
6:21
Speaker 2: you know, fifteen thousand a month, that's five investment properties.
6:24
Speaker 2: That's how he's looking at it. It's five investment properties.
6:27
Speaker 2: All you gotta do is all you gotta do is
6:29
Speaker 2: put out content. Though you don't have to change the boyler,
6:31
Speaker 2: you don't have to cut a new grass. So it's
6:33
Speaker 2: like YouTube. We couldn't go we couldn't do this podcast
6:36
Speaker 2: without having an episode about YouTube because it's like one
6:39
Speaker 2: of these situations where it's it's like a joke until
6:44
Speaker 2: it's not funny anymore. Because it's like, I remember a
6:46
Speaker 2: doctor I was watching. He went to like medical school
6:49
Speaker 2: and all that, and his last year in medical school
6:50
Speaker 2: was last year as a resident. He quit to become
6:53
Speaker 2: a full time YouTuber and everybody was saying, like, you
6:56
Speaker 2: went through all of this medical training all that, you're
6:58
Speaker 2: going to quit to do YouTube and he's like, yeah,
6:59
Speaker 2: that's what that's what we're gonna do. And he's making
7:02
Speaker 2: like a half a million dollars on YouTube. So I
7:04
Speaker 2: think it's important for people to educate. So all right,
7:07
Speaker 2: let's break this down. Let's let's let's start from the
7:10
Speaker 2: very very beginning, since you was already on the CPM.
7:12
Speaker 2: So CPM is how you get paid, right, So all right, Yeah,
7:17
Speaker 2: can you explain that in detail as far as CPM,
7:21
Speaker 2: because those the good thing with YouTube is that they
7:24
Speaker 2: put ads in your video. It's not like you know what,
7:27
Speaker 2: the podcast. It's a little different on the audio side.
7:31
Speaker 2: So for us, we have we have two ways how
7:32
Speaker 2: we put our content, audio and visual. The audio is
7:36
Speaker 2: through like you know, Anchor and that gets shipped to
7:39
Speaker 2: Spotify and Apple and all of the audio outlets, and
7:44
Speaker 2: Anchor kind of provides ads for us. But we always
7:47
Speaker 2: we have to try to get outside ad revenue as well.
7:50
Speaker 2: Where YouTube we can get outside ads, but YouTube is
7:53
Speaker 2: always going to be ads there because they provide ads. Now,
7:57
Speaker 2: it's different what kind of content you put out because
7:59
Speaker 2: it's different CPM. But that's more we'll go into that later.
8:02
Speaker 2: So yeah, so, and it's a CPM. So can you
8:05
Speaker 2: talk about CPM and kind of explain that to the
8:07
Speaker 2: people in layman terms?
8:10
Speaker 6: Yeah, So your CPM, which stands for your cost per millie,
8:14
Speaker 6: is the cost for every one thousand impressions for every
8:18
Speaker 6: ad that's placed on or around your video. So you'll
8:22
Speaker 6: see if the video's shorter than ten minutes, it'll only
8:26
Speaker 6: have one ad at the beginning, maybe an ad at
8:28
Speaker 6: the ending. But when a video is longer than ten minutes,
8:31
Speaker 6: then you're able to play, you're able to place multiple
8:34
Speaker 6: ads throughout the video. So for those long skippable ads,
8:39
Speaker 6: as long as the viewer watches it for thirty seconds
8:42
Speaker 6: or more, that's an impression. Or those ads that you
8:45
Speaker 6: can't skip through, that's an impression. Those ads on the
8:48
Speaker 6: side of the YouTube video, if it's on there, that's
8:50
Speaker 6: an impression. The banners that show up at the bottom,
8:53
Speaker 6: if someone watches that, that's.
8:55
Speaker 7: An impression as well.
8:57
Speaker 6: So for every one thousand impressions you get on your video,
9:00
Speaker 6: that'll you that's your cost per million. That's how much
9:04
Speaker 6: you get caught. That's how much you get paid for it.
9:06
Speaker 6: The thing about the cost pamelion is that it's not
9:09
Speaker 6: determined by you, though it's determined by you too, So
9:13
Speaker 6: it's basically how much ad payers or ad creators are
9:18
Speaker 6: willing to pay to put their ads in front of
9:21
Speaker 6: your video, in front of your audience, And it's basically
9:25
Speaker 6: an indicator to see how valuable marketers take your content basically,
9:30
Speaker 6: like how valuable they perceive your content to be to
9:33
Speaker 6: help them with the business development and their business goals.
9:37
Speaker 2: Okay, so and yeah, and that's interesting because it's like
9:40
Speaker 2: what we found out that depending on what type of
9:42
Speaker 2: content you put out that determines your CPM. So like
9:45
Speaker 2: US's absolutely channel, our CPMs are a lot higher because
9:50
Speaker 2: it's clean content, like you know, I mean, it's clean
9:52
Speaker 2: business content, so we're not cursing anything like that with
9:55
Speaker 2: like if it's if it's if it's a lot of cursing,
9:59
Speaker 2: they can have potentially way more subscriber's, way more views,
10:02
Speaker 2: but their CPMs might be like three dollars. So to
10:05
Speaker 2: give you an example, our CPMs usually rings from what's
10:07
Speaker 2: the CPM price.
10:08
Speaker 5: Plus Our average right now is probably like thirty five,
10:10
Speaker 5: but we had some that go up to like seventy.
10:12
Speaker 4: We've had some that are one hundred and twelve.
10:14
Speaker 5: So it really, like you said, just depends on the
10:16
Speaker 5: type of content and how clean it is and how
10:18
Speaker 5: many people are watching.
10:19
Speaker 2: And if it's so if it's dirty content, I don't
10:21
Speaker 2: want to say dirty, but if it's like cursing and stuff,
10:23
Speaker 2: like that, Hey, they could demonetize it and not have
10:27
Speaker 2: any anything on it at all.
10:28
Speaker 4: So people gotta realize that.
10:29
Speaker 5: So you got when you really get into this YouTube thing,
10:32
Speaker 5: you got to really like dive in and do YouTube studio.
10:35
Speaker 4: I would recommend that highly and study the analytics.
10:37
Speaker 5: So like a lot of times, if you'll see that
10:39
Speaker 5: that money sign is yellow, that means that, yo, you're
10:41
Speaker 5: not monetizing the way. There's something in your content that
10:44
Speaker 5: is causing it to not get the adspace that it's
10:47
Speaker 5: supposed to. And another thing is like a lot of
10:49
Speaker 5: times people don't realize that they could. They don't turn
10:51
Speaker 5: on their ads. So like there's you can put on start,
10:54
Speaker 5: you can put on in the middle, you can put
10:56
Speaker 5: on at the end. You can actually place your ass
10:58
Speaker 5: which you like. So a lot of people don't realize that.
11:00
Speaker 5: And it's a gem because it's like, Yo, the more
11:02
Speaker 5: ads you have that there's more revenue. But there is
11:05
Speaker 5: something that we want to we kind of skipped, and
11:07
Speaker 5: that is like when you can start monetizing, right, Like
11:09
Speaker 5: there's a certain amount of users you have to have
11:11
Speaker 5: and a certain amount of.
11:13
Speaker 4: Views you have to have, right, is it like a
11:14
Speaker 4: thousand for the users.
11:16
Speaker 6: Yeah, a thousand subscribers and four thousand watch hours.
11:20
Speaker 7: They've changed it now. It wasn't like that just a
11:22
Speaker 7: couple of years ago, but they've changed it.
11:24
Speaker 6: And now you need a thousand subscribers four thousand watch
11:26
Speaker 6: hours before you can even start monetizing your platform.
11:30
Speaker 2: Okay, all right, so now you're sorry, so now, and
11:33
Speaker 2: that's important too. But the ten minute thing. Shout out
11:36
Speaker 2: to Mike, he actually put us onto that he watched
11:38
Speaker 2: the video and on YouTube.
11:41
Speaker 3: And then shofold them that.
11:43
Speaker 2: Yeah, the key with the clips, like even a lot
11:45
Speaker 2: of the micro clips that we put out from our episodes,
11:47
Speaker 2: they're always if you notice, they're always longer than ten
11:50
Speaker 2: minutes or like at ten minutes, because then you could
11:52
Speaker 2: put multiple ads in if there's anything lower than ten minutes,
11:55
Speaker 2: and you can only put one added. So it makes
11:57
Speaker 2: a big difference if you have three ads in the
11:59
Speaker 2: video as having one add in a video.
12:02
Speaker 6: Yeah, And also to touch upon what determines a CPM,
12:05
Speaker 6: it's not necessarily only when the content is clean, but
12:09
Speaker 6: that definitely is a big indicator. Like if you're swearing, cussing,
12:13
Speaker 6: you're talking about some vulgar stuff, that's probably going to
12:16
Speaker 6: get demonetized, so it's not even an option of having
12:18
Speaker 6: a low CPM. But there are certain niches that have
12:22
Speaker 6: higher CPMs than others. So you guys have a high
12:25
Speaker 6: CPM because of the topics.
12:27
Speaker 7: That you talk about. So some of those topics are.
12:31
Speaker 6: Like real estate, luxury things, so like luxury, real estate,
12:35
Speaker 6: luxury cards is.
12:36
Speaker 7: A big one as well.
12:38
Speaker 6: Gaming is big as well, but it depends like what
12:41
Speaker 6: niche and in gaming, I'm not a gamer, so I wouldn't be.
12:43
Speaker 7: Able to like indicate too deep.
12:45
Speaker 6: But finances business credit just basically oh, Amazon SBA, that's
12:53
Speaker 6: another one. So it depends on how much the.
12:59
Speaker 7: The advertisers to pay.
13:00
Speaker 6: They're not willing to pay to put their videos in
13:02
Speaker 6: front of like pranks and like couple channels. So when
13:06
Speaker 6: you're smaller, you're not going to see a big CPM
13:09
Speaker 6: for that, But then once you become once.
13:11
Speaker 2: You start what about makeup tutorial because that's very big
13:13
Speaker 2: for women, Yeah, what about makeup?
13:17
Speaker 6: So the CPM on that isn't necessarily high until you
13:20
Speaker 6: start ranking. So like for prank channels, family channels, makeup channels,
13:25
Speaker 6: because it's it's a kind of saturated, uh industry, I guess,
13:30
Speaker 6: but it's very popular. So once you start ranking and
13:33
Speaker 6: you have a very loyal customer not customer based audience,
13:38
Speaker 6: then the marketers are like, okay, I would pay more
13:41
Speaker 6: to put my video more, put my ads in front
13:43
Speaker 6: of their videos and stuff. So it depends on how
13:47
Speaker 6: large your channel is. When you're first starting out and
13:50
Speaker 6: it's a beauty channel channel, uh, prank channel, you're not
13:55
Speaker 6: really going to see large CPMs because there are so
13:58
Speaker 6: many people doing that and advertisers aren't necessarily willing to
14:02
Speaker 6: pay for content like that in the beginning when you're
14:05
Speaker 6: just starting out.
14:07
Speaker 2: Okay, all right, so now let's go to the actual
14:13
Speaker 2: content so that I guess that's the most important thing, right, So,
14:15
Speaker 2: like you your person, so our content is financial. I
14:18
Speaker 2: guess that's the hardest thing. Like people want to start,
14:21
Speaker 2: you want to become a YouTuber. You're on your journey
14:24
Speaker 2: to become a YouTuber, right, the first thing is like,
14:26
Speaker 2: what do you want to talk about?
14:29
Speaker 3: So we talk about.
14:30
Speaker 2: Financial stuff because we have financial podcasts, so that's easy.
14:34
Speaker 3: How did you find your niche to talk about?
14:36
Speaker 2: And how do you what do you recommend for people
14:39
Speaker 2: as far as finding their nache as far as the
14:41
Speaker 2: content that they're putting out.
14:44
Speaker 6: So I would say the easiest thing is to do
14:46
Speaker 6: something that you feel comfortable with, something that you're confident
14:50
Speaker 6: in as well, because if you're not confident in what
14:51
Speaker 6: you're talking about, it's going to show. It's going to
14:53
Speaker 6: come off on camera. People are going to be able
14:55
Speaker 6: to detect that. So make sure whatever topic you decide
14:58
Speaker 6: to go into your comfort and confident about that topic.
15:02
Speaker 6: But then also your audience is going to let you
15:04
Speaker 6: know what they want to see more of. So before
15:07
Speaker 6: you even start your channel, I would say, write out
15:09
Speaker 6: a whole list of titles of things you want to
15:12
Speaker 6: talk about pertaining to that. Okay, you want to start
15:14
Speaker 6: a beauty channel, that's cool. Write out fifty videos that
15:17
Speaker 6: you can do that's relating to beauty that people want
15:20
Speaker 6: to see. If you can't come up with fifty, it's
15:23
Speaker 6: probably a topic that you're not that interested in and
15:25
Speaker 6: you're not that confident, then you should probably try and
15:27
Speaker 6: find something else that you are actually interested in.
15:31
Speaker 5: So I'm not putting out a prank video, I'm not
15:34
Speaker 5: putting out vacations with the kids, I'm not putting out
15:37
Speaker 5: how to cut here.
15:38
Speaker 4: It's just it's they'll be all over the place. I
15:39
Speaker 4: do those things, but it just be all over the.
15:41
Speaker 7: Place, right, Yeah.
15:42
Speaker 6: No, you want to choose a topic and then try
15:45
Speaker 6: to find videos that surround that have to do with
15:48
Speaker 6: that topic, and don't make it too wide of arrange. Like,
15:51
Speaker 6: especially in the very beginning, nobody knows who you are,
15:54
Speaker 6: and they don't want to see every single component of
15:56
Speaker 6: your life because unfortunately, like not that relevant to them.
16:01
Speaker 6: So they it's nice that you have kids, it's nice
16:04
Speaker 6: that you, you know, like to shape up your beard
16:05
Speaker 6: and stuff. But like someone who comes up your channel
16:07
Speaker 6: and they want to see, uh, you hanging out with
16:10
Speaker 6: your kids. They're probably a dad with kids too, and
16:13
Speaker 6: they relate to that, but they might not have the
16:15
Speaker 6: same you know, grooming procedures that you do. They don't
16:18
Speaker 6: want to see the video the next video to be
16:20
Speaker 6: you grooming yourself, like it's not relevant to them. So
16:23
Speaker 6: you kind of have to keep a consistent theme because
16:25
Speaker 6: it confuses your audience.
16:26
Speaker 7: It confuses your subscriber.
16:28
Speaker 6: They come to your channel, they see one video that's
16:30
Speaker 6: pertaining to your family life and your kids, then they
16:33
Speaker 6: go look for another video that has to do with
16:35
Speaker 6: that and there's nothing else, or maybe there's only one
16:37
Speaker 6: and this is the one that they just watched. They're like, okay,
16:39
Speaker 6: this is what this was nice, this was cool. He's
16:41
Speaker 6: a nice guy, and they keep it moving. But you
16:43
Speaker 6: have to have consistency in all of your videos.
16:47
Speaker 2: All right, there you have it. That's the that's the basics.
16:49
Speaker 2: On the next step, we're going to go into how
16:52
Speaker 2: to really pop off.
16:53
Speaker 3: And become viral. You got to become vibry.
16:57
Speaker 2: Sure, and you know, just some more hacks and useful.
17:00
Speaker 2: It's about you know, getting popping online. So yeah, we're
17:03
Speaker 2: going to that next all right. So yeah, and this
17:06
Speaker 2: is once again I want to reiterate why YouTube is
17:08
Speaker 2: so important because for business owners as well, not just
17:12
Speaker 2: for people that want to become full time YouTubers. Like
17:14
Speaker 2: we talked about social media a lot, like as far
17:16
Speaker 2: as like it's a great way to push your brand,
17:18
Speaker 2: but for entrepreneurs, and there's a lot of entrepreneurs is
17:21
Speaker 2: in on your leasia, YouTube is extremely important to push
17:24
Speaker 2: your brand and you know, get the brand awareness out there.
17:27
Speaker 2: So even if you don't plan on being a full
17:30
Speaker 2: time YouTuber, you can still use YouTube.
17:32
Speaker 3: It's just like any other social network.
17:34
Speaker 2: There's a lot of millions and hundreds of millions of
17:37
Speaker 2: people on YouTube, so to not be on YouTube as
17:40
Speaker 2: a business owner, it's kind of like not being on Instagram.
17:43
Speaker 5: And something we learned, like we didn't start with the
17:46
Speaker 5: YouTube channel, like we didn't started to Abel. Everybody knows
17:49
Speaker 5: that the podcast itself started in January, but we learned, like, yo,
17:52
Speaker 5: we have to grow the audience. It's a great way.
17:54
Speaker 5: This is a platform. We knew that all our kids
17:56
Speaker 5: watch it. We knew we have to be on it.
17:57
Speaker 5: So we made a concerted effort to.
17:59
Speaker 2: Say, look, this is what yeah, and it's helped out
18:01
Speaker 2: a lot, Like if we just did the audio, we
18:04
Speaker 2: would be nowhere near where we are now because we
18:07
Speaker 2: don't have the same reach that we would have if
18:09
Speaker 2: we do YouTube. And it's a lot of other things
18:11
Speaker 2: that we do exclusively for YouTube that we'll talk about.
18:13
Speaker 2: But all right, so as far as getting on YouTube,
18:17
Speaker 2: because it's like anything, right, like same thing with social
18:19
Speaker 2: media your Instagram when you start with zero and it's
18:23
Speaker 2: like how do I grow it to two hundred and
18:25
Speaker 2: fifty thousand subscribers? So yeah, viral, try to drake viral
18:32
Speaker 2: shout out to Drake Favrio Foreign and Sosa Geek.
18:36
Speaker 4: I think that's his name. That's his song.
18:37
Speaker 3: That's my favorite song like that.
18:40
Speaker 2: So your first video, you have no subscribers and you
18:43
Speaker 2: have thirty two thousand views on that video in a month.
18:46
Speaker 3: That's a lot. That's a lot of us. How how
18:48
Speaker 3: did you do that? How'd you do that?
18:52
Speaker 6: So YouTube has little pockets and little niches, little communities.
18:56
Speaker 7: So what I.
18:56
Speaker 6: Did was I found videos that look like my type
19:01
Speaker 6: of content.
19:01
Speaker 7: I would search. So my first video was a Storytime.
19:04
Speaker 6: What I did was I searched Storytime and then I
19:07
Speaker 6: filtered the results by upload date, and that puts the
19:10
Speaker 6: newest uploads at the top. So then I searched for
19:13
Speaker 6: videos that kind of looks like they were in my
19:15
Speaker 6: neighborhood on YouTube, my community on YouTube, and then I
19:18
Speaker 6: would comment on their videos like I could totally related
19:22
Speaker 6: da da. I made a video similar to that. It
19:24
Speaker 6: wasn't very spammy, like hey check me out, I just
19:26
Speaker 6: started a channel, but it was like it was a
19:29
Speaker 6: comment letting people know that like I did also upload
19:32
Speaker 6: something similar. So from that, what that does is it
19:36
Speaker 6: puts your comment there and everyone does it where they're
19:39
Speaker 6: watching a video, they kind of scroll to see what
19:40
Speaker 6: the comments say, and so if your comment is there
19:44
Speaker 6: and you're one of the only comments there, even if
19:47
Speaker 6: that video is only going to get a thousand views,
19:49
Speaker 6: there's a good chance that a portion of those views
19:51
Speaker 6: are going to see your comment, and from those views
19:54
Speaker 6: to your comment, they're going to see your channel and
19:56
Speaker 6: maybe they're gonna either subscribe or engage with your content somehow.
20:00
Speaker 6: So that was one thing that I did to grow
20:02
Speaker 6: my first video and how it got so many views.
20:06
Speaker 7: I was commenting a lot.
20:08
Speaker 6: And then now as I've grown, I don't really get
20:10
Speaker 6: an opportunity to watch people's videos and make relevant comments
20:14
Speaker 6: as much. But I'll watch my videos on incognito and
20:19
Speaker 6: see what shows up that's similar to my channel and
20:22
Speaker 6: how I can put my spin on it and do
20:24
Speaker 6: it better because when I watch it on incognito, there's
20:27
Speaker 6: no bias there.
20:28
Speaker 7: There's no other channel history.
20:30
Speaker 3: Can you explain that incognito.
20:33
Speaker 4: Ernest, what's up?
20:34
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23:23
Speaker 6: Yeah, So incognito is just browsing in private mode. So
23:27
Speaker 6: on Google Chrome it's called incognito and in Safari it's
23:32
Speaker 6: called Private Browser. But what that does is it doesn't
23:36
Speaker 6: warp the search information, so there's no bias. When you
23:40
Speaker 6: watch a video and you're signed into your profile, YouTube
23:43
Speaker 6: is recommending videos for you based off of everything that
23:46
Speaker 6: you've ever watched on your profile. That's why you'll watch
23:49
Speaker 6: like one cleaning video, you'll go back to your homepage
23:52
Speaker 6: and there's like four other cleaning videos recommended to you.
23:55
Speaker 6: And over time, it builds up a profile for you,
23:58
Speaker 6: in a portfolio for you, and it changes your recommendations
24:02
Speaker 6: based off of stuff that you've already searched and stuff
24:04
Speaker 6: that you've already watched. So when I watch my videos
24:07
Speaker 6: on incognito, what that does is it allows me to
24:09
Speaker 6: see what YouTube associates my channel with, and what kind
24:12
Speaker 6: of content YouTube kind of places my videos, and what
24:15
Speaker 6: kind of neighborhood on YouTube my videos are in.
24:18
Speaker 7: Then that kind of gives.
24:19
Speaker 6: Me more of an idea of the type of people
24:22
Speaker 6: who watch my video and what they're interested in more
24:25
Speaker 6: along with, of course my analytics. I do watch my
24:27
Speaker 6: analytics and see what my audience likes. More of I
24:30
Speaker 6: listen to the comments, but that's one way that I
24:32
Speaker 6: get to see what YouTube what the YouTube algorithm associates
24:35
Speaker 6: my channel with.
24:36
Speaker 7: So from there I'll get an idea.
24:37
Speaker 6: I'll put my spin on it, and I flip on it,
24:39
Speaker 6: and I'll do it myself and then it usually does
24:42
Speaker 6: good when I when I choose a video like that.
24:46
Speaker 3: Okay algorithm, can you talk about that YouTube algorithm?
24:50
Speaker 6: Yeah, So the YouTube algorithm, because it's a business, right
24:54
Speaker 6: YouTube they're just interested mainly in like watch time and dollars,
24:59
Speaker 6: so they tend to push videos that have high CPMs,
25:05
Speaker 6: so videos that get them more money, and then high
25:09
Speaker 6: watch times as well and high engagement because what YouTube
25:13
Speaker 6: wants ultimately is watch time, and they want their viewers
25:16
Speaker 6: to stay on their channel or on their platform, because
25:19
Speaker 6: if you're not on YouTube, you're on something else. You're
25:22
Speaker 6: on Hulu, Netflix, maybe Instagram, you're like on another platform.
25:26
Speaker 7: So what they want is watch time and engage.
25:29
Speaker 6: So if you upload a video and in the first
25:31
Speaker 6: few minutes or first few hours, I should say it's
25:34
Speaker 6: doing well, the algorithm is most likely going to push
25:37
Speaker 6: you some more. So that's kind of like a tit
25:40
Speaker 6: behind your algorithm. Like in the first hour, you should
25:43
Speaker 6: probably be commenting back to comment and stuff like that
25:46
Speaker 6: and trying to boost up that engagement within the first hour.
25:49
Speaker 4: Can we talk about your viral video.
25:52
Speaker 5: You know, one of the one of the things you
25:55
Speaker 5: said is like not to chase trends, but you kind
25:57
Speaker 5: of did with the dad voiceover. He thought about the
26:00
Speaker 5: benefit of a chasing that trend and some of the
26:02
Speaker 5: things that didn't work that you learned from that.
26:06
Speaker 7: Yeah, okay, so that video.
26:08
Speaker 6: At the time, it was like a makeup trend that
26:11
Speaker 6: was going around and a lot of people were doing
26:13
Speaker 6: like my boyfriend does my makeup my voiceover and my dad.
26:18
Speaker 6: I thought it would be so funny if my dad
26:20
Speaker 6: did my voiceover because he's always like tracking jokes on me.
26:24
Speaker 7: He's always making fun of me. So he did it.
26:26
Speaker 6: It was funny, It was cool, and the video did
26:28
Speaker 6: really well. It was like on different social media platforms.
26:31
Speaker 6: I don't have a Twitter, so it was like all
26:32
Speaker 6: over Twitter, all over Facebook.
26:34
Speaker 7: I didn't have Facebook either.
26:36
Speaker 6: And it did go viral and it got a lot
26:38
Speaker 6: of views. It did make a lot of money because
26:41
Speaker 6: I ended up selling it to There was a media
26:44
Speaker 6: company that pitches to The Ellen Show and they bought
26:47
Speaker 6: that video off of me. They bought the rights for
26:49
Speaker 6: that video off of me. So I don't own that
26:51
Speaker 6: video anymore, but I still get the absence revenue from
26:54
Speaker 6: that video. But I would say that the game there
26:58
Speaker 6: was the money behind it, and it was a funny
27:02
Speaker 6: like joke like me and.
27:03
Speaker 7: My dad still left about that video to this day.
27:05
Speaker 6: But what I learned is that when you do videos
27:08
Speaker 6: just because it's trendy, but it has nothing to do
27:11
Speaker 6: with what your channel is about, it doesn't necessarily grow
27:13
Speaker 6: your channel or your subscribers. So that video I got
27:18
Speaker 6: like two point two thousand subscribers, I believe says.
27:23
Speaker 7: My analytics, but it has like eight hundred.
27:25
Speaker 6: Thousand views, so that's not a very good conversion like
27:30
Speaker 6: views versus people who subscribe. So it ultimately didn't grow
27:34
Speaker 6: my channel. And I learned that if you're gonna hop
27:37
Speaker 6: on a trend, it needs to pertain to what your
27:39
Speaker 6: channels about. Because I was not a makeup channel. My
27:42
Speaker 6: dad wasn't on my channel. My channel wasn't like a
27:45
Speaker 6: comedy channel either, so it wasn't great for the overall
27:49
Speaker 6: growth of my channel, but it was a learning experience.
27:52
Speaker 5: I would say that when I heard I saw it,
27:55
Speaker 5: I'm like, yo, I've never thought about that when people
27:57
Speaker 5: actually buy your content from me, that experience, Like, that
28:01
Speaker 5: was the first time you've done it.
28:03
Speaker 7: Yeah, that was my first time I had done it.
28:05
Speaker 6: It was just I was getting a lot of you
28:08
Speaker 6: know those I think they're like social media sites where
28:11
Speaker 6: they just have a bunch of viral videos and you'll
28:13
Speaker 6: see a viral video over and over, but it'll have
28:15
Speaker 6: different logos.
28:16
Speaker 7: In the corner.
28:17
Speaker 6: So at the time, I was getting a lot of
28:19
Speaker 6: questions from different media sources asking if they can post
28:23
Speaker 6: it on their Facebook group. They're like, oh, we have
28:25
Speaker 6: like six million followers on our Facebook.
28:28
Speaker 7: We're gonna post it. We'll credit you, da da da da.
28:30
Speaker 6: And I was like, yeah, sure, just put my link
28:32
Speaker 6: in the description, go for it. But then someone had
28:36
Speaker 6: asked me like, have you sold it already?
28:38
Speaker 7: And I was like, sold it to who? That didn't
28:41
Speaker 7: make no sense.
28:42
Speaker 6: And then I got another inquiry around the same time
28:46
Speaker 6: that the first one came in and was like, oh, well,
28:48
Speaker 6: we're willing to buy it.
28:50
Speaker 7: So then I went back to the first person.
28:51
Speaker 6: I was like, no, I haven't told it yet, but
28:54
Speaker 6: you know I have some inquiries, I said some like
28:57
Speaker 6: there was more than one. I was like, yeah, we
29:00
Speaker 6: have some inquiries, so I haven't sold it yet. So
29:03
Speaker 6: they came with their proposal, and then next to the
29:05
Speaker 6: other person like, oh, another media company is willing to
29:08
Speaker 6: buy for this much. So then the second one ended
29:11
Speaker 6: up having a better, better price, and I just sold
29:14
Speaker 6: this numb But the funny thing was that that all
29:17
Speaker 6: of that happened like a year and a half, maybe
29:21
Speaker 6: two years after I had already posted that video.
29:23
Speaker 7: So it was weird because the.
29:25
Speaker 6: Traffic could already died down on that video, Like I
29:27
Speaker 6: had already made my YouTube acts.
29:29
Speaker 7: And money on that video, and it was like dying down.
29:32
Speaker 6: So I guess some other media outlet picked it up
29:35
Speaker 6: and then it went viral, and like it was kind
29:37
Speaker 6: of a different community.
29:38
Speaker 7: Really, it wasn't like the audience.
29:42
Speaker 2: And another EYL alumni he had a post on Instagram
29:45
Speaker 2: a few days ago and he was like a lot
29:46
Speaker 2: of viral videos don't go viral for like two to
29:49
Speaker 2: three years.
29:49
Speaker 3: Or even five years after that actually coming out with
29:52
Speaker 3: the social media, so you never know.
29:54
Speaker 2: It's like, don't give up on content because you might think, God,
29:56
Speaker 2: it's just flopped even making facts. We had him on
29:59
Speaker 2: Shouting Me he fasted and he had a video that
30:01
Speaker 2: went to viral on Instagram when he was rapping for
30:03
Speaker 2: Flex about financial literacy, and he was like, when he
30:06
Speaker 2: first put it out, it didn't really get traction, and
30:09
Speaker 2: then out of blue, like earlier this year, it just
30:12
Speaker 2: started blowing up on like a lot of black financial
30:15
Speaker 2: literacy pages. Just so you never know. But I want
30:18
Speaker 2: to ask you about that video because you put that
30:20
Speaker 2: on YouTube and I saw it and did you showed
30:24
Speaker 2: like the clip of it of the analytics, so on
30:27
Speaker 2: the clip, I actually saw the accent accent revenue that
30:31
Speaker 2: you made was like sixty eight thousand dollars from that.
30:34
Speaker 3: It's on it, It's on your page.
30:36
Speaker 7: So he was like, I'm not exposing that's kind of
30:40
Speaker 7: what we do.
30:41
Speaker 3: So that is that something like that?
30:43
Speaker 2: Is that like something like all right, so you made
30:44
Speaker 2: sixty eight thousand on a video that that had like
30:47
Speaker 2: how many viewers of the had nine hundred thousand, eight hundred. Yeah,
30:50
Speaker 2: it was like, so that's like typical for like a million.
30:54
Speaker 2: Obviously it depends on CPM and all of that, but like,
30:57
Speaker 2: what was the CPM for that video?
31:00
Speaker 6: Ooh, I'm not sure what the CPM was on that
31:02
Speaker 6: video actually, but that was over the lifetime, so that
31:07
Speaker 6: was when I posted it. I think was that twenty seventeen.
31:10
Speaker 6: I think I posted that or maybe twenty eighteen, but
31:12
Speaker 6: it was over the lifetime, so from the moment I
31:14
Speaker 6: posted it to the current day that I screenshoted it,
31:18
Speaker 6: so over time.
31:19
Speaker 7: Yeah, that's how much it made. I think it was.
31:22
Speaker 6: Because of the timing too, because I posted it closer
31:26
Speaker 6: to the holidays, and when it did go viral, it
31:28
Speaker 6: was during the holidays when adsence revenue is the highest.
31:32
Speaker 6: But yeah, once it starts gaining a lot of traction
31:36
Speaker 6: and it starts going higher, I noticed that the CPM
31:38
Speaker 6: starts jumping higher and higher, and so that's why I
31:42
Speaker 6: ended up doing so well.
31:44
Speaker 7: But I've noticed.
31:45
Speaker 6: That it doesn't necessarily matter what your subscriber count is,
31:50
Speaker 6: or even what your channel sizes or anything like that,
31:55
Speaker 6: because some people they'll post a video on how much
32:00
Speaker 6: they made on YouTube. And I appreciate the transparency. I
32:03
Speaker 6: respect it honestly, because someone had posted how much she
32:06
Speaker 6: makes and I think she has like one point four
32:07
Speaker 6: million subscribers, and she had said that she makes like,
32:11
Speaker 6: on average, about four thousand dollars a month.
32:13
Speaker 7: I was like, this don't make sense, because when that
32:15
Speaker 7: video went.
32:16
Speaker 6: Viral and I was making a lot of money off
32:17
Speaker 6: of it, I wasn't even at twenty thousand. I don't think,
32:20
Speaker 6: like my channel was pretty small, so it doesn't necessarily
32:24
Speaker 6: matter what your subscribe account is. All of that's predetermined
32:27
Speaker 6: by YouTube. And I try to tell people when they're
32:30
Speaker 6: thinking about making that transition from being an employee to
32:35
Speaker 6: being your own boss full time, and like you're using
32:37
Speaker 6: money from YouTube to try and like forecast your budget.
32:40
Speaker 7: I always tell.
32:41
Speaker 6: People like, you don't really have control over the CPM
32:44
Speaker 6: because it's kind of like you're putting out a product.
32:47
Speaker 6: You don't know how many people are going to buy it,
32:48
Speaker 6: and you don't know what you're going to sell.
32:50
Speaker 7: It for either.
32:51
Speaker 6: We're just putting out a product and whatever money you get,
32:53
Speaker 6: you get, and it's not like you can go back
32:55
Speaker 6: to YouTube and and go tell them like, actually, you
32:59
Speaker 6: guys to me that I only had five thousand impressions
33:02
Speaker 6: on the ads this month. But I went and asked
33:05
Speaker 6: my viewers and they told me, actually they all watched it. Like,
33:08
Speaker 6: you can't go back and dispute it with YouTube if
33:10
Speaker 6: they tell you that's how much you're making, that's how
33:12
Speaker 6: much you're making. So I wouldn't know why it needs
33:15
Speaker 6: so high, but it did, and I appreciated it.
33:18
Speaker 7: I took it.
33:19
Speaker 6: But I always take AdSense revenue as a bonus. So
33:23
Speaker 6: I don't rely on AdSense revenue because that just puts
33:25
Speaker 6: you in a very vulnerable place with your finances.
33:27
Speaker 7: And I don't know about anybody else, but I don't.
33:30
Speaker 6: Like being vulnerable with my thiens as with my finances.
33:33
Speaker 6: I like to be very calculated and very like precise.
33:37
Speaker 6: So yeah, it's it's kind of a toss up. You
33:41
Speaker 6: don't know why it made so much and what the reason.
33:44
Speaker 4: Is spoken like a true accountant.
33:47
Speaker 5: My next thing is the points of consistency, right, because
33:50
Speaker 5: after you went viral, it's not like, hey, I'm going
33:53
Speaker 5: to live with this one video for the rest of
33:54
Speaker 5: my life. You started to put it out more content
33:57
Speaker 5: that was more themed. Do you want to talk about that?
34:00
Speaker 7: Yeah? So after that first video.
34:02
Speaker 6: Actually it was still a side hustle for me because
34:05
Speaker 6: my main priority was always finishing with UNI and like
34:09
Speaker 6: my nine to five career, so it was still a
34:11
Speaker 6: side hustle. I think after that video, I still was
34:13
Speaker 6: putting out I wasn't very calculated with my videos. It
34:16
Speaker 6: wasn't until recently, like once I graduated from UNI and
34:19
Speaker 6: I was paying more attention to my videos, that I
34:21
Speaker 6: was more calculated and I was more consistent.
34:24
Speaker 7: With the theme.
34:25
Speaker 6: But also like as time goes on, I think when
34:28
Speaker 6: I first started, I was like twenty one ish, so
34:30
Speaker 6: like my interest at twenty one is.
34:32
Speaker 7: Different from my interests now.
34:34
Speaker 6: So as time went on, I just started making videos
34:37
Speaker 6: that made more sense to me and what I was
34:40
Speaker 6: more interested in more confident in. So once I started
34:43
Speaker 6: making more self improvement videos, personal finances, personal development, entrepreneur
34:48
Speaker 6: type videos, that's when I really started to understand the
34:51
Speaker 6: importance of having like a theme throughout videos. And that's
34:54
Speaker 6: why I always try to tell people like if I
34:56
Speaker 6: had known now what I knew back then, I would
34:58
Speaker 6: have definitely themed down niche down on my content, and
35:01
Speaker 6: I wouldn't have been creating content from like all over
35:04
Speaker 6: the place. It would have been some sort of consistent
35:07
Speaker 6: theme throughout. So now when I'm creating content, it's mainly
35:11
Speaker 6: it has to do with money and some sort of
35:13
Speaker 6: personal development just overall becoming a better version of you.
35:18
Speaker 6: So that's the consistent theme that's throughout all my videos
35:21
Speaker 6: that I try to portray in every single videos, it's
35:24
Speaker 6: about something personal development related.
35:27
Speaker 3: So if you if you.
35:30
Speaker 2: If you take the ads off of video yourself or
35:32
Speaker 2: whatever reason, Like let's say you don't want ads on
35:34
Speaker 2: one video, that's going to hurt the chances of you
35:37
Speaker 2: YouTube pushing it, probably because they don't get paid either, or.
35:43
Speaker 6: I would say that they don't really have an incentive
35:45
Speaker 6: to push it. They might, but they don't really have
35:47
Speaker 6: an incentive too, So you could take it off if
35:50
Speaker 6: you wanted to.
35:50
Speaker 7: But also like why would you want to do that?
35:54
Speaker 2: Not, because sometimes you might put a video out in
35:56
Speaker 2: the ads that are on the video might be competition.
35:59
Speaker 3: For that video. So so yeah.
36:03
Speaker 2: I noticed that with YouTube like something, they'll run ads
36:07
Speaker 2: in a video that is like especially like if you're
36:10
Speaker 2: trying to sell something or if you have a product
36:13
Speaker 2: or something and it's like now you got you're actually
36:15
Speaker 2: running an ad for somebody.
36:17
Speaker 3: Else that's doing the same exact thing that you talks
36:18
Speaker 3: about in the video.
36:19
Speaker 4: Right, unbeknown to you, right, but to the viewer, that's
36:22
Speaker 4: going to happen.
36:23
Speaker 6: Yeah, right, Yeah, I mean it's possible that that could happen,
36:28
Speaker 6: but mainly people like they buy from people, so if
36:32
Speaker 6: they're watching their video, they're most likely going to buy
36:34
Speaker 6: from you anyways.
36:34
Speaker 7: But yeah, you could take the video the ads off if.
36:37
Speaker 6: You wanted to, and then your own, like you're subscribers
36:41
Speaker 6: watching and if it picks up, it picks up. But
36:43
Speaker 6: I find that they have more an incentive YouTube as
36:46
Speaker 6: a business to push videos that are going to make
36:48
Speaker 6: them more money and also videos that have longer watch
36:52
Speaker 6: times that keep people on their platform because at the
36:54
Speaker 6: end of the day, like the CPN is split, like
36:58
Speaker 6: the amount of money you get is after YouTube guess
37:00
Speaker 6: they're cut. So if you're making more money, that means
37:02
Speaker 6: they're making more money.
37:04
Speaker 3: Okay, So.
37:07
Speaker 2: All right, as far as like the revenue, and I
37:10
Speaker 2: want to I'm glad you said that you don't rely
37:12
Speaker 2: on that because there's more ways to make money off YouTube,
37:14
Speaker 2: and just add that's just like the first layer. But
37:18
Speaker 2: YouTube is it's just like any other thing, it's a
37:19
Speaker 2: platform where you reach a bunch of people. So through
37:22
Speaker 2: that you can do brand partnerships, you can promote your
37:25
Speaker 2: own products, you can do a variety of different things. So,
37:29
Speaker 2: how are some other revenue things that like you personally
37:31
Speaker 2: utilize the U see other YouTubers utilized outside of just
37:35
Speaker 2: regular ads that YouTube provides.
37:38
Speaker 6: Yeah, so I definitely make sure that I have enough
37:41
Speaker 6: revenue and income coming in from other places because, like
37:45
Speaker 6: I said, it's a toss up. And although I can
37:48
Speaker 6: depend on the money coming in and like it's pretty consistent,
37:51
Speaker 6: there's a theme throughout, you can't rely on it because
37:54
Speaker 6: at any moment, YouTube can come back tomorrow and say like, hey,
37:57
Speaker 6: everyone under a million, y'all don't get paid no more,
38:00
Speaker 6: or until you reach a million subscribers figure it out.
38:03
Speaker 6: They probably won't because that's a little wild on their end,
38:07
Speaker 6: but they have the option to do that. So I
38:09
Speaker 6: make sure that I'm making money from other places. For me,
38:13
Speaker 6: I have my affiliate links that I put in the
38:17
Speaker 6: description bar. I have my brand sponsorships, which is when
38:22
Speaker 6: a brand reaches out to you and asks you to
38:23
Speaker 6: promote their product or their brand for a fee and
38:27
Speaker 6: then I also use YouTube to drive traffic to my
38:30
Speaker 6: two other online businesses, which is my hair extension company
38:33
Speaker 6: and my.
38:36
Speaker 7: Business society company.
38:38
Speaker 5: You know, do you said something just now as far
38:40
Speaker 5: as the description, like you put the links in the description.
38:43
Speaker 4: I think people overlook that and don't really understand the
38:45
Speaker 4: importance of the description.
38:46
Speaker 5: I know you have a little like a tip that
38:48
Speaker 5: you said, like you don't put a link within the
38:49
Speaker 5: first three lines something like that.
38:51
Speaker 4: Can you go into detail about that?
38:52
Speaker 7: Yeah?
38:53
Speaker 6: Yeah, So once again, because it's YouTube splatform and not here,
38:58
Speaker 6: they have the discretions push videos that to not push
39:02
Speaker 6: videos that are sending traffic to other external sites.
39:07
Speaker 7: So when your first three.
39:10
Speaker 6: Lines above the fold have a link to an external website,
39:14
Speaker 6: they're less inclined to push the video.
39:16
Speaker 7: This is what I was told from like a YouTube insider.
39:19
Speaker 6: I don't know how true that is to this day
39:21
Speaker 6: or if YouTube has changed that, because I do have
39:24
Speaker 6: like two videos that have done pretty well and they
39:27
Speaker 6: have a link on the top the top fold. But
39:30
Speaker 6: I was told this from an insider, so I try
39:31
Speaker 6: to avoid it if I can. It doesn't really make
39:33
Speaker 6: a difference for me to put the links just a
39:35
Speaker 6: little bit lower, So I tend to do that so
39:38
Speaker 6: that it doesn't kind of like throw the algorithm off
39:40
Speaker 6: or whatnot.
39:42
Speaker 2: So, yeah, that's something that people don't fully understand so
39:45
Speaker 2: many different things with YouTube. It's like it says you
39:48
Speaker 2: can just have like a three hour situation about that.
39:51
Speaker 2: But I want to ask you before we go to
39:52
Speaker 2: the next day.
39:53
Speaker 4: Blog.
39:56
Speaker 2: A lot of people are doing blogs, and even allegians
39:59
Speaker 2: and people say that we should blog and things of
40:00
Speaker 2: that nature, like a video blog, like just a day
40:02
Speaker 2: in the life. So how do you do you think
40:04
Speaker 2: it's a good idea for like people that have like
40:06
Speaker 2: if they're putting out consistent content, because some people say,
40:09
Speaker 2: like the blog allows you to people to see like
40:11
Speaker 2: the personal side of you and touch different things and
40:14
Speaker 2: it's like a young own reality show kind of.
40:17
Speaker 3: So what's your thoughts on blogs?
40:20
Speaker 6: So I think blogs are a good idea if you're
40:22
Speaker 6: trying to be a blogger or if you've already established
40:24
Speaker 6: an audience, because ultimately this generation we like solution based content.
40:30
Speaker 7: That's what everybody's.
40:31
Speaker 6: After right now, you're after me everybody Like when you
40:34
Speaker 6: watch a video, you're trying to gauge something from it, right,
40:37
Speaker 6: So if you're making content that is even like family bloggers,
40:43
Speaker 6: you know, when people watch that, they feel like they're
40:45
Speaker 6: a part of the family. That's the value that you're
40:47
Speaker 6: getting from it. For people who do hair tutorials, that's
40:49
Speaker 6: the value. You're teaching people how to do their hair.
40:52
Speaker 6: Make up tutorials, you're teaching them how to do makeup.
40:54
Speaker 6: But like, you don't have to be teaching anything if
40:56
Speaker 6: you're providing some sort of value. If you are a
41:01
Speaker 6: you do comedy skits, that's the value that you provide there.
41:04
Speaker 6: Your people are coming to your videos for comedic relief.
41:08
Speaker 6: And if you're blogging, you're trying to make people feel
41:11
Speaker 6: a sense of belonging and like they're a part of
41:14
Speaker 6: whatever it is that you've got going on. So like
41:17
Speaker 6: with couple channels or even family channels, you might watch
41:20
Speaker 6: an episode and you're.
41:21
Speaker 7: Like, oh, but what was this, Like what was the reason?
41:25
Speaker 7: But to somebody else, they're very.
41:26
Speaker 6: Committed, and those channels tend to have very loyal audiences too,
41:30
Speaker 6: because they're invested in that relationship, they're invested in that family,
41:35
Speaker 6: and they feel like they're a part of the family,
41:37
Speaker 6: a couple of friend to the couple. So if you're
41:40
Speaker 6: blogging and you already have an audience, it kind of
41:43
Speaker 6: makes your audience feel like they're a part of what
41:46
Speaker 6: you're doing already, Like they watch your podcast, they see
41:49
Speaker 6: you guys do all these cool things. You guys are
41:53
Speaker 6: pretty stan up guys, so they want to know what
41:55
Speaker 6: is the behind the scenes and what does that look like.
41:57
Speaker 6: And that's the value that you provide there because you
42:00
Speaker 6: already kind of built up your audience.
42:02
Speaker 7: But when you're just coming.
42:03
Speaker 6: Straight up up the bat and no one really knows
42:07
Speaker 6: who you are. If you're going to be a blogger,
42:08
Speaker 6: stick to that because then people are going to be
42:10
Speaker 6: invested in you and your life and you're a lifestyle blogger.
42:16
Speaker 7: But if you're going to be.
42:16
Speaker 6: Doing like couple, praying, couple, challenge, couple, this, couple, that, couple,
42:21
Speaker 6: cup couple, and then all of a sudden you're doing
42:23
Speaker 6: vlogs on your own and you're like, hey, guys, so
42:25
Speaker 6: I'm out with the boys, yes, writaynight. People are gonna
42:27
Speaker 6: be like, I didn't sign up for this. I don't
42:29
Speaker 6: care about what you're doing with the boys, Like where's.
42:31
Speaker 7: Your girl at?
42:31
Speaker 6: That's what we're trying to watch Because they feel like
42:33
Speaker 6: they're a part of the couple. So if you're trying
42:35
Speaker 6: to be a lifestyle blogger, just stay consistent and stick
42:38
Speaker 6: to that. But if you've already built up an audience
42:40
Speaker 6: and you're trying to do blogging, it's more so behind
42:42
Speaker 6: the scene, and that's the value that people are getting
42:44
Speaker 6: from that. They want to see, like what is what
42:46
Speaker 6: do you guys do behind this big empire that you built?
42:51
Speaker 4: Oh l story?
42:53
Speaker 3: Yeah for sure.
42:59
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