Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Hit 10K MRR by Selling Only on a Podcast
In episode 158, Lucas and Luna explore how a solo developer reached $10,000 monthly recurring revenue by selling a niche SaaS product exclusively through podcast sponsorship. The developer, who we'll call Alex, spent $2,000 on ads in a niche podcast, offering a lifetime deal for a niche project management tool. The episode breaks down the numbers: $2,000 ad spend, 4.5% conversion rate, and a $499 lifetime price point. They discuss why podcast ads worked where social media failed, the psychology of lifetime deals, and the risky math behind relying on a single channel. If you're a solo dev or…
The skinny
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