013 - How Marketing Works (Part 2 of 4): The Timeline of Marketing and Why People Quit Too Early

Be Locally Loved · May 4, 2026 · 16m · transcript

In this episode, Laura Capes Terry and Trent Soles unpack one of the most common frustrations among business owners: “I tried that, and it didn’t work.” But what if the issue isn’t the marketing itself—what if it’s the timeline?

Through honest conversation and real-world examples, they explore why marketing is often misunderstood as a quick fix rather than a long-term system. From the dangers of relying on short-term tactics like discounts and direct response campaigns, to the deeper role of branding in building trust, this episode reframes how businesses should think about growth.

At its…