Latest / All The Kings Men | LA Kings
Behind The Brand
Kelly Cheeseman (LA Kings), Andy Cruz (House Industries) and Jonathan Dupree (House Industries) join Jesse Cohen and Zach Dooley to explore the creative processes that went into the Kings new brand evolution. The conversation covers not only the two year odyssey of creative collaboration but also digs deep into the details that differentiate the new logos and word marks.
The skinny
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