Up in the Air: The Future of BBC World Service and Britain's Soft Power
On 27 January 2023, broadcaster Mahmoud Al-Mossallami hosted BBC Arabic radio’s final transmission after 85 years on air. It's the latest strategy shift for BBC World Service, which launched in 1932 as the BBC Empire Service. Over the years its radio content has transformed in order to meet historical challenges, cater to growing audiences and adapt under financial constraints. But with a listenership of millions across multiple nations, is something larger and more important than just a radio service being lost with the shuttering of BBC Arabic radio? To discuss the history and future of…
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