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SMNTY Classics: It Ain't Easy Being Green? · Stuff Mom Never Told You

0:05
Speaker 1: Hey, this is Anny and Samantha. I'm not going to
0:07
Speaker 1: stuff I never told you production of I Heart Radio.
0:18
Speaker 1: I have a strange question for you today. Do you
0:21
Speaker 1: have a favorite Muppet? Um? I did? I think it was, Yeah,
0:27
Speaker 1: it's been a long time. Either it was Gonzo or
0:29
Speaker 1: Teddy Fonzi Fonziz, Yes, Fonzi the Bear. Yeah, Funzy was
0:37
Speaker 1: either that one or Gonzo. Those two are my favorite.
0:40
Speaker 1: I think you're right. I think it is Fozzy Bear
0:42
Speaker 1: and we're saying Fonzi Bear, but I love it. I'm
0:45
Speaker 1: having a struggle, have to look it up. I didn't
0:49
Speaker 1: mean to din into a thing. I liked Gonzo too,
0:54
Speaker 1: and I'm not sure why, not that he's like a
0:57
Speaker 1: bad character. I'm just not like why as a kid
1:00
Speaker 1: I latched onto him. I know he had that whole
1:01
Speaker 1: thing where he was like from space, and maybe I
1:03
Speaker 1: was into that. Yeah. I loved him up at Christmas
1:06
Speaker 1: Caroll growing up, and he was sort of the main character.
1:10
Speaker 1: So maybe it was that. Yeah, I was jealous my
1:13
Speaker 1: little brother. I never watched Sesame Street, but my older
1:17
Speaker 1: brother did. And I don't know why I didn't, but
1:21
Speaker 1: I was always jealous and he was super into it.
1:23
Speaker 1: When we were growing up obviously like outside of the
1:27
Speaker 1: muppetside like a good like Yoda. But we're talking you
1:31
Speaker 1: know specific Okay, okay, okay, it is Fozzy Bear. We
1:36
Speaker 1: are saying that's wrong, but Fozzy band Like, there's so
1:39
Speaker 1: many things that it doesn't connect. As an adult, that
1:42
Speaker 1: was like, yes, yes, I think it's funny. I think
1:47
Speaker 1: we're equating was his happy days. I think that's what's happening,
1:54
Speaker 1: to be honest. I had one of my good friends
2:00
Speaker 1: in college. She had a really excellent animal posted like
2:06
Speaker 1: the drummer, UM, So that's that was pretty good. I
2:10
Speaker 1: liked that. Well, I'm bringing this up because we've been
2:13
Speaker 1: doing a lot of contents around sustainability and environmentalism and
2:17
Speaker 1: the intersectionality of environmentalism UM this month, this being the
2:22
Speaker 1: month of April, and we mentioned in a previous episode
2:27
Speaker 1: this episode we've done in the past about gender differences
2:31
Speaker 1: and homophobia around recycling. UM, so we thought we'd bring
2:35
Speaker 1: that back. But the title, of course is it Ain't
2:37
Speaker 1: Easy Being Green. So yeah, I forgot. You did such
2:41
Speaker 1: a great job with that title. Also, we may get
2:44
Speaker 1: copyright infringement here we go. Well, we've dodged the bullets
2:47
Speaker 1: so far, but yes, here we go. Please enjoy this
2:51
Speaker 1: classic episode. Hey, this is Annie and Samantha and welcome
2:59
Speaker 1: to stuff. Never told you protection of I heart ideas,
3:01
Speaker 1: how stuff parks. You have probably heard about our topic today,
3:17
Speaker 1: the study that is making the rounds in in our
3:21
Speaker 1: news cycle about men and recycling, and specifically heterosexual men
3:26
Speaker 1: who don't recycle because they are afraid that doing so
3:30
Speaker 1: make others perceive them as homosexual. Right right, So, yes,
3:34
Speaker 1: this is a star homophobia, among other things. That's the
3:37
Speaker 1: first thing I think, you recycle? How dare you? You
3:39
Speaker 1: must be gay? I mean that I thought that was
3:44
Speaker 1: what we are about. No sarcasm. Um. There has been
3:47
Speaker 1: a lot of stuff I just wanted to say at
3:49
Speaker 1: the top before we get into this. Um there. There's
3:52
Speaker 1: been a lot in the news lately about the merits
3:53
Speaker 1: of recycling and the problem of recycling poorly that a
3:56
Speaker 1: lot of us do. I know that. I was shocked
3:58
Speaker 1: to learn some of the things I should have been
4:00
Speaker 1: doing this whole time and I didn't realize, like taking
4:02
Speaker 1: the little slippy thing off bottles. I didn't know that. Yeah, um,
4:08
Speaker 1: so keep that in the back of your mind as well.
4:11
Speaker 1: The China not taking our waist anymore recycling, So some
4:14
Speaker 1: places are burning it. Um thanks not properly washing items out,
4:20
Speaker 1: the cost of recycling um And in a lot of
4:24
Speaker 1: waste recycling is privileged access to bins or a police recycle.
4:27
Speaker 1: Time to die. I will say one of my favorite
4:30
Speaker 1: UM day after stories. After a night of drinking and partying,
4:37
Speaker 1: I had been telling people about this that I heard
4:39
Speaker 1: a story about how we're doing a bad job recycling.
4:42
Speaker 1: We need to wash out all of our plastics. And
4:45
Speaker 1: the next morning I woke up and I opened the
4:47
Speaker 1: dishwasher and there's all this plastic stuff in there. I
4:53
Speaker 1: called out, who did this? What is this? And my friends,
4:56
Speaker 1: like you said, we didn't clean our arts. Your friend
4:59
Speaker 1: was doing exactly what you asked. I sure it might
5:03
Speaker 1: melt into the system and everything goes wrong, and with
5:05
Speaker 1: the actual suchwasher, but she was doing what you asked.
5:08
Speaker 1: I guess I can't blame her. You're right. Also just
5:12
Speaker 1: wanted to mention side note, people have been recycling since
5:14
Speaker 1: four d b C. Does it look like long time?
5:18
Speaker 1: I mean, I think it's probably just you know, be
5:20
Speaker 1: doing using Okay, So just to start out, the average
5:26
Speaker 1: American produces four point three pounds of waste a day,
5:29
Speaker 1: adding up to an annual two hundred and forty three
5:32
Speaker 1: million tons. The more industrialized the country, the more waste
5:36
Speaker 1: it produces generally. But okay, so this this study that
5:41
Speaker 1: we mentioned, Researchers at Penn State University recently published a
5:45
Speaker 1: study and the journal Sex Roles called gender Bending and
5:48
Speaker 1: Gender Conformity The Social Consequences of engaging in Feminine and
5:51
Speaker 1: masculine pro environmental behaviors that found participants perceived men who
5:56
Speaker 1: used reusable tope bags as a less mascular and not
6:01
Speaker 1: only that, the nine sixty participants also coded recycling and
6:04
Speaker 1: clothesline drying as a more feminine thing. Both male and
6:08
Speaker 1: female participants reported that, which, of course, is a bad
6:11
Speaker 1: thing in our ridiculous gendered society. Previous research has come
6:16
Speaker 1: to similar conclusions, and this has an impact on the
6:19
Speaker 1: health and future of our planet. So that's huge and
6:25
Speaker 1: yet still relatively minor on the scale things, considering that
6:28
Speaker 1: as nine companies were responsible for two thirds of global
6:33
Speaker 1: emissions from the start of the industrial age until now.
6:37
Speaker 1: That said, attitudes like this do you point to larger
6:39
Speaker 1: problems like homophobia and may restrain effective climate climate activism,
6:44
Speaker 1: and again going back to we've talked about it before,
6:46
Speaker 1: the reaction to ao c S Green Deal and the
6:49
Speaker 1: criticism around it, a lot of it did seem to
6:51
Speaker 1: boil down to be quiet. You see the little girl
6:54
Speaker 1: and stay away from my man hamburgers. You want to
6:57
Speaker 1: take away meat? You you've monster do like meat? Though
7:02
Speaker 1: I do too, I do too, but it was a little,
7:07
Speaker 1: just a bit, just a bit um. And we've also
7:10
Speaker 1: talked before about the feminization of the Democratic Party at
7:13
Speaker 1: large and climate as a part of that is damaging
7:16
Speaker 1: when it comes to having a global impact on climate change.
7:21
Speaker 1: And on a personal note, I have to say when
7:23
Speaker 1: I see people doing environmentally friendly things, I never, to
7:27
Speaker 1: my knowledge I thought that they are gay. But I
7:31
Speaker 1: have thought, um, they're probably liberal, which is messed up
7:34
Speaker 1: in itself, right. I agree with you on that, never
7:37
Speaker 1: really placed some idea of a sexual identity on it,
7:40
Speaker 1: but did think of it as a city thing quote unquote.
7:43
Speaker 1: Grew up in a very rural area and that didn't
7:45
Speaker 1: have uh any of the city trash pickup or recycling
7:49
Speaker 1: beans in any of that such and so I had
7:51
Speaker 1: no real idea concept behind recycling. I knew what it was.
7:54
Speaker 1: Of course I watched Sesame Street Recycle Reduced Reuse Sesame Street.
7:58
Speaker 1: I did learn that girl like at that. Hey, look,
8:02
Speaker 1: there's a lot of power behind us this. But up
8:05
Speaker 1: until recently, we either um just took the Either just
8:09
Speaker 1: took the trash to a city dumpster, which actually cost
8:12
Speaker 1: us money because you have to weigh it and then
8:15
Speaker 1: or you just burned it and that was it. In
8:18
Speaker 1: the backyard, we had a little special spot where we
8:20
Speaker 1: burned the trash and that was the end of the story.
8:22
Speaker 1: In anything else that didn't burn, you just took it.
8:25
Speaker 1: And I think even now my parents do that because
8:28
Speaker 1: they don't have access to trash. Men's were still so
8:31
Speaker 1: far out of the city lines quote unquote that we
8:35
Speaker 1: don't have access or my parents don't have access to that.
8:38
Speaker 1: So part of that is a I did come from
8:40
Speaker 1: a small town that didn't have that, be we couldn't
8:43
Speaker 1: really afford or had the time because they had four kids. Again,
8:48
Speaker 1: this is all excuses, but essentially we were like a
8:51
Speaker 1: lower income family growing up, so that was not an
8:54
Speaker 1: option or a thought to me. It was never about
8:58
Speaker 1: anybody being gay, No, no, it would seemed like more
9:02
Speaker 1: of a privileged and more of a puppity yeah city
9:08
Speaker 1: and exactly than anything else. My so, I'm also from
9:14
Speaker 1: a very small town, but um my dad is super.
9:20
Speaker 1: He was the environmentalist in our family, and um it
9:24
Speaker 1: was we always did it, but we did have to.
9:26
Speaker 1: Like that reminded me of you know, you would save
9:29
Speaker 1: up the cans. You'd get twelve cents a can. But
9:33
Speaker 1: if we wanted to recycle, we we would put stuff
9:37
Speaker 1: under our house for storage because it was thirty minutes away,
9:41
Speaker 1: so we would like have to make it worth it
9:43
Speaker 1: to go out there and it would be you know,
9:45
Speaker 1: recycling day, all go out and sort and do stuff
9:48
Speaker 1: like that. I think we gave our cans to an
9:50
Speaker 1: uncle who would walk to the it was an all
9:55
Speaker 1: day walk for him, so and get that money and
9:57
Speaker 1: change back so he could buy us. Come. Oh yeah,
10:01
Speaker 1: you really wanted some gum? Huh No, I didn't want to.
10:03
Speaker 1: They just brought it to us. Okay, that was that
10:08
Speaker 1: was this go too. That's an interesting one. Um, And
10:12
Speaker 1: I was thinking about this. I also was wondering why
10:15
Speaker 1: it is that caring about stuff like your health. As
10:18
Speaker 1: we discussed in our our why men like meats and
10:21
Speaker 1: women like salad episode the Health of the planet. Why
10:24
Speaker 1: is that feminine? Weak? Um? Feminine and thus weak. Yeah,
10:30
Speaker 1: that's that's pretty ridiculous. Um. Some researchers suggest women prioritize
10:37
Speaker 1: altruistic issues more than men are. Maybe has to do
10:40
Speaker 1: with empathy or lack thereof. I kind of wonder. No
10:45
Speaker 1: one really, to my knowledge, brought this up, but I
10:49
Speaker 1: was sort of wondering, especially the use reusable bags. Maybe
10:52
Speaker 1: it's just some weird association with women carrying bags and
10:55
Speaker 1: men normally don't. Yeah, but we have bike messenger bags
10:58
Speaker 1: and bredecases that's all been in use for years. And
11:00
Speaker 1: briefcases a sign of status. Right. There's one of my
11:04
Speaker 1: uh dear friends who works here, Chandler. He carries a briefcase.
11:10
Speaker 1: And Chandler is like, Chandler is not He's a T
11:14
Speaker 1: shirt and flip ups I love. But in my head,
11:16
Speaker 1: I'm like, yeah, see that means he's a status he's
11:18
Speaker 1: got a break case of really well, yeah, with all
11:24
Speaker 1: the bits and pieces of the information, it just seems
11:27
Speaker 1: like assigning something as effeminate makes it an automatic negative. This,
11:32
Speaker 1: of course, can be another episode. But how did the
11:35
Speaker 1: political and social agenda begin to weaponize gender in such
11:38
Speaker 1: a weird way. I know it's a whole historical patriarchal
11:42
Speaker 1: society thing, but to define an idea as girly or
11:45
Speaker 1: wimpy like environmental issues or help just seems so far fetched.
11:48
Speaker 1: It's almost like an S and L sketch. Yeah. Like
11:51
Speaker 1: it's like when I first read that that recycling was
11:55
Speaker 1: associated with being gay, I was like, this is an
11:58
Speaker 1: onion article, right right? It was so absurd, Yeah, totally.
12:02
Speaker 1: The study found also that when given the option between
12:06
Speaker 1: partnering with a member of the opposite sex that was
12:08
Speaker 1: gender conforming and gender nonconforming when it came to environmental hablets,
12:13
Speaker 1: so eco friendler choices for women within their realm, within
12:18
Speaker 1: this feminine realm that we've made up, so not so
12:20
Speaker 1: much like Caulking windows as the example. They kept giving
12:23
Speaker 1: and non eco friendly choices for men. And yes this
12:25
Speaker 1: is hit or hetero normative men are more likely to
12:29
Speaker 1: go with the gender conforming option. Um yeah, so when
12:34
Speaker 1: this woman was when if if given the example again
12:38
Speaker 1: calking windows, this woman was more likely to have her
12:41
Speaker 1: sexuality thrown into question too, even though that is an
12:43
Speaker 1: environmentally friendly thing. But it's seem as more manly construction.
12:48
Speaker 1: You don't do construct. Women don't do construct. You can't
12:50
Speaker 1: build things. The sides say men at work, not women work.
12:53
Speaker 1: Why could we doing that? Some of the other pro
12:57
Speaker 1: environmental behaviors are peb s as this that he labeled them.
13:00
Speaker 1: We're paying your bills online, which I just see a
13:03
Speaker 1: convenient like first environmentally friendly good plus right, A is
13:09
Speaker 1: convenient because I'm lazy and don't want to actually write
13:13
Speaker 1: things out. So if you can do it as an
13:14
Speaker 1: automatic withdrawal, wonderful. Be Usually I get some kind of
13:17
Speaker 1: benefit from it. You know, um whatever ac count gives
13:20
Speaker 1: you a small discount, and I'm like, yeah, YEA, give
13:22
Speaker 1: me that. Also, you don't have to shread it, although
13:26
Speaker 1: probably your information is available online, but you don't have
13:30
Speaker 1: to go through this streading up the paper. And then
13:32
Speaker 1: I also stole things from the trash cans and recycling
13:36
Speaker 1: bents all the time. I know. That's why I tear
13:38
Speaker 1: things up and then I mix them up in different
13:40
Speaker 1: Do you do that too too? I just like it's
13:42
Speaker 1: kind of like sprinkling about. Yes, I got like a
13:45
Speaker 1: little box and every week I put a little bit
13:47
Speaker 1: in there. I'm not gonna get my info unless I
13:50
Speaker 1: go to a store where all of it stolen. Anyway,
13:52
Speaker 1: this is a different episode um turning off. The A
13:55
Speaker 1: C also was in there, which is weird because that's
13:57
Speaker 1: my dad. My dad would deal out about how we need. Yeah,
14:00
Speaker 1: they would say money as well as shutting the door.
14:02
Speaker 1: These these things were closed off, and I've never heard
14:05
Speaker 1: my mom. My mom would definitely do that, but my
14:07
Speaker 1: dad would be the one to be complained the loudest
14:10
Speaker 1: about that. And my mom would be like, I'm cold,
14:12
Speaker 1: I'm too warm with like something along those lines. Yeah.
14:14
Speaker 1: So I've never seen that as affeminate either. Yeah, Yeah,
14:18
Speaker 1: definitely environmental. I mean maybe it's social like where you're at.
14:22
Speaker 1: Maybe yes, And I will say, and we're going to
14:27
Speaker 1: talk about this a little bit more in a second.
14:29
Speaker 1: At first, I was hesitant to talk about this at
14:31
Speaker 1: all because all times these studies come out and then
14:34
Speaker 1: catch headlines and it's kind of the news cycle getting
14:39
Speaker 1: really excited about something and there might not be that much.
14:41
Speaker 1: Actually they're right, but there have been several studies around
14:45
Speaker 1: this and they've found similar things. So even if it's hard,
14:48
Speaker 1: people are complicated and it's really hard to get to
14:52
Speaker 1: one thing, right, Why But there has been a lot
14:55
Speaker 1: of research done around this and there is something going on, right,
14:58
Speaker 1: I mean, they've done the research about why people aren't
15:00
Speaker 1: doing it to begin with, and kind of like you
15:02
Speaker 1: and I talked about why we I didn't do it
15:04
Speaker 1: growing up, but what the reasons were. It kind of
15:07
Speaker 1: was like, wait, but there's a bigger significance in this
15:10
Speaker 1: population more than that, So obviously, yeah, there's a lot
15:13
Speaker 1: going on. Um. Women in the study, they express a
15:16
Speaker 1: desire to associate with women who shared their views on
15:18
Speaker 1: the environment and the behaviors that came along with that. Yeah.
15:22
Speaker 1: From least, study author Janet case Swim, she says, we
15:25
Speaker 1: were surprised that it was only women who experienced being
15:28
Speaker 1: avoided if they engaged in nonconforming gender role behaviors. We
15:31
Speaker 1: can't say why this is happening, but it is a
15:33
Speaker 1: social consequence. Women may be experiencing this negative feedback and
15:37
Speaker 1: might not know why. That's my whole life negative feedback,
15:43
Speaker 1: and that's gonna be on your tombstone. Perfect. So see,
15:48
Speaker 1: this is an example of homophobia hurting everybody everyone, um,
15:51
Speaker 1: primarily lgbt Q plus people of course, but everybody. This
15:55
Speaker 1: is deeply ingrained. Even a dude who is all for
15:58
Speaker 1: l g B t Q plus right might shape at
16:00
Speaker 1: being quote mistaken for being gay. Um. Same for women.
16:05
Speaker 1: It can lead to violence or refusal to back down
16:08
Speaker 1: to make sure manliness is intact when it comes to fights.
16:10
Speaker 1: It contributes to a culture that accepts the degradation and
16:13
Speaker 1: even assault of women. It might prevent men who suffer
16:16
Speaker 1: from depression, anxiety, and suicidal ideation from seeking help for
16:20
Speaker 1: fear of seeming gay. So this is this is pretty big.
16:27
Speaker 1: It's pretty big. It's very important, and we do have
16:31
Speaker 1: other studies that we can talk about in regards to
16:33
Speaker 1: all of this. But first we're gonna pause for a
16:35
Speaker 1: quick break for word from our sponsor, and we're back,
16:50
Speaker 1: Thank you sponsor. There is another study we wanted to
16:53
Speaker 1: touch on from Scientific American from looking into what they
16:57
Speaker 1: deemed as the gender gap between green behaviors. Two thousand
17:02
Speaker 1: Americans and Chinese participated. It's similarly found a connection between
17:07
Speaker 1: environmentally friendly behaviors and perceived femininity. It built on earlier
17:12
Speaker 1: studies that found women litteral less, recycle more wasteless water
17:16
Speaker 1: and electricity, and overall have less of a carbon footprint
17:20
Speaker 1: than men. In the study, participants were asked to rate
17:22
Speaker 1: the environmental friendliness of a canvas bag and then the
17:26
Speaker 1: perceived masculinity or femininity. Almost everyone gave it the check
17:30
Speaker 1: this canvas bag as environmentally friendly um, and almost everyone
17:35
Speaker 1: coded it as feminine, no matter the gender of the
17:37
Speaker 1: person carrying the bag. In another experiment, men were given
17:42
Speaker 1: a flowery pink gift card a k A. A girly
17:45
Speaker 1: gift card, and then we're asked to use it to
17:48
Speaker 1: buy either regular or eco friendly items, and they were
17:51
Speaker 1: more likely to a shoe the eco friendly stuff if
17:53
Speaker 1: they had gotten the flowery pink cards supposed to a regular,
17:57
Speaker 1: non coded feminine card. And I love in the steady
18:01
Speaker 1: the language they used. We threatened their masculinity with a pink,
18:05
Speaker 1: flowery card. It's so serious, but it's so silly. Um.
18:11
Speaker 1: There are bags to that say I use this bag
18:14
Speaker 1: because my wife cares about the environment. So all right, yeah,
18:20
Speaker 1: I think that just grows overall. I mean, I go
18:22
Speaker 1: for the puns. Have you seen those bags where it says,
18:25
Speaker 1: you know, um, turn up for what? And when I
18:28
Speaker 1: mean turn up tu r in I p yes, of course,
18:31
Speaker 1: let us Do you have have the turn up for what.
18:35
Speaker 1: Oh that's Oh, Samantha, I love you even more. Yeah,
18:38
Speaker 1: I mean it's obviously better. And how is that of
18:41
Speaker 1: fem it it's just puns. It doesn't love a good pun.
18:46
Speaker 1: It's best believe vegetable pun those are the best of
18:49
Speaker 1: the punis. I'm glad we agree on it, um and yeah,
18:55
Speaker 1: this is I Like I said, this is very odd
18:58
Speaker 1: to me personally because my dad in our family was
19:02
Speaker 1: all about protecting the environment. He kind of led the
19:05
Speaker 1: charge in our house right, And like I said, my
19:08
Speaker 1: parents weren't really at all into it. I don't know
19:10
Speaker 1: their opinion about it now, but the dudes I hang
19:13
Speaker 1: out with are now more likely and more thoughtful than
19:16
Speaker 1: I am about it. Like they will go and rents
19:18
Speaker 1: out everything and make sure it's completely dry, take a
19:21
Speaker 1: part everything put you know, they are the ones that
19:23
Speaker 1: did that. I'm just gonna sit there and just sits
19:25
Speaker 1: in my bag and my weight to do it at
19:27
Speaker 1: the very last minute of any of the things. So
19:30
Speaker 1: I'm like, yeah, I don't see that. Maybe he's just
19:33
Speaker 1: the people I hang out with. Yeah, I think that's
19:36
Speaker 1: also the ways that I attributed to like city life
19:38
Speaker 1: versus rural life. Yeah, yeah, I think those are both
19:42
Speaker 1: valid points. Another study found that this behavior of safeguarding
19:47
Speaker 1: masculining when it comes to green behavior is conducted in
19:50
Speaker 1: public and private, which is fascinating to maintain your self
19:53
Speaker 1: perception of your your masculinity fascinating. On top of that,
19:59
Speaker 1: men are more likely to work in the waste and
20:01
Speaker 1: recycling industry, and these industries have even launched campaigns focused
20:05
Speaker 1: on increasing the number of female workers in their ranks.
20:09
Speaker 1: Worth noting um because it came up from several articles.
20:12
Speaker 1: Makeup and fashion industries, largely made of female consumers, produce
20:16
Speaker 1: a lot of waste um and related. If you look
20:21
Speaker 1: at the zero waste movement that largely falls to women
20:24
Speaker 1: as well, makeup and all. So this is exactly what
20:27
Speaker 1: it sounds like if you're not familiar, it's you know,
20:30
Speaker 1: producing zero wast stories close to it as you can
20:32
Speaker 1: using Mason jars, organizing refrigerators. According to Vox, this too
20:37
Speaker 1: has been feminized largely because women still do most of
20:40
Speaker 1: the grocery shopping in this country. It's another piece of this.
20:44
Speaker 1: All we women are supposed to be having the perfect
20:48
Speaker 1: clean home is labor intensive. There's also the bad aspect
20:54
Speaker 1: of it. Since women usually carry bags, they get the
20:56
Speaker 1: joy of carrying all the reusable utensils, nap constrals, mason jars,
20:59
Speaker 1: and tense. When it comes to this zero waste movement,
21:02
Speaker 1: you can also find arguments out there that waste and
21:04
Speaker 1: pollution impacts women more than men. That's interesting. Yeah, I think, um,
21:10
Speaker 1: the whole no waste movement in doing all of that,
21:13
Speaker 1: that's a lot of work. When I watch people talk
21:17
Speaker 1: about how they have to do it and what they do,
21:19
Speaker 1: it's a lot of thought process. And yeah, I'm lazy,
21:23
Speaker 1: but I need to do better. I need to do better.
21:26
Speaker 1: But I think it's gonna be a little while if
21:28
Speaker 1: I can get to the no waste part of all
21:32
Speaker 1: of that. Yeah, Um, I know, Joe keV on my
21:37
Speaker 1: calendar on September six, be better well, because it's after tracking.
21:46
Speaker 1: Got I'm not going to be better during bank and
21:48
Speaker 1: I'm gonna be worse. I'm at my worst during racket Okay, okay,
21:54
Speaker 1: all right, and I got you, I got you. Um.
21:56
Speaker 1: But that's the topic I would love to return to
21:59
Speaker 1: some day of um, waste and pollution impacting women more
22:01
Speaker 1: than men? Um, Because there are there's a lot of
22:06
Speaker 1: studies out there about that, and especially like when it
22:10
Speaker 1: comes to fertility and breast cancer things like that. Anyway,
22:15
Speaker 1: future episode we do have some more in this very
22:18
Speaker 1: episode though, but first we have one more quick break
22:20
Speaker 1: for word from our sponsor and we're back, thank you sponsor.
22:38
Speaker 1: So um. On a grim note, according to some scientists,
22:42
Speaker 1: we may only have eighteen months to do something about
22:45
Speaker 1: climate change before it's the point of no return, before
22:48
Speaker 1: it is too late. Um. So this is this is
22:53
Speaker 1: an important conversation to be had right now. Even though
22:56
Speaker 1: like we said at the top, really companies are the
22:58
Speaker 1: ones we need. Yeah, but but the behaviors that we
23:02
Speaker 1: have on individual level can influence things like that, because
23:07
Speaker 1: if the individuals in that company are having these also
23:11
Speaker 1: negative things and also capitalism and can't forget that, but
23:15
Speaker 1: it does make a difference. One of the studies suggested
23:18
Speaker 1: masculine friendly marketing around eco friendly products of behaviors, which
23:24
Speaker 1: I guess if it helps, but oh my gosh. From
23:28
Speaker 1: Scientific American eco friendly marketing messages and materials can be
23:32
Speaker 1: designed to affirm men's masculinity and give them the confidence
23:36
Speaker 1: to overcome their fear of being judged as feminine. When
23:39
Speaker 1: engaging in green behaviors. For example, and one experiment, men
23:43
Speaker 1: who receive feedback affirming their masculinity were more interested in
23:46
Speaker 1: purchasing an eco friendly version of a cleaning product. Men
23:49
Speaker 1: who feel secure in their manhood are more comfortable going green. Second,
23:53
Speaker 1: green products and organizations can be marketed as more men
23:56
Speaker 1: environmentally friendly. That was them, not me, that made me
24:00
Speaker 1: want to vomit um with more masculine fonts colors, whereas
24:05
Speaker 1: an images used in the branding to illustratement in one experiment,
24:08
Speaker 1: were more likely to donate to a green nonprofit with
24:11
Speaker 1: a masculine logo which black and dark blue colors featuring
24:15
Speaker 1: a howling wolf with the name Wilderness Rangers and bold
24:19
Speaker 1: font than one in a traditional logo. Green and light
24:22
Speaker 1: tan colors featuring a tree with the name of Friends
24:24
Speaker 1: of Nature and a frilly font make the man feel manly,
24:28
Speaker 1: and he's more likely to go green. I don't we've
24:35
Speaker 1: got the solution is helping. I also have seen ads
24:39
Speaker 1: lately come my way on this very show about like um.
24:45
Speaker 1: They're trying to turn cleaning into a masculine thing so
24:48
Speaker 1: women feel better about doing it. This is missing the
24:52
Speaker 1: whole point but it is like a reverse psychology type
24:54
Speaker 1: of It's like women, we know that it takes a
24:57
Speaker 1: real tough person to cleaning the house. That's women doing
25:01
Speaker 1: most of that work. So you're super tough. What is happening?
25:04
Speaker 1: What is happening? Wow? Anyway, Um, these are these are
25:10
Speaker 1: legit suggestions, just to drive that point home again, because
25:13
Speaker 1: we do try to end on what can we do?
25:15
Speaker 1: These are the suggestions we found, So make your marketing
25:18
Speaker 1: more manly. Another suggestion is using more male figures and
25:21
Speaker 1: ads about sustainability. I mean, we do have Bernie the
25:25
Speaker 1: Bernie Brose. They listen to Bernie with his stuff about
25:28
Speaker 1: global warming and overall sustainability. That's cool, right, We're already
25:32
Speaker 1: a step up. Maybe all of this feels so we're
25:38
Speaker 1: just making We're still saying it's worse to be effeminate
25:42
Speaker 1: or gay, and so therefore we must change everything so
25:48
Speaker 1: that men can feel comfortable. You know what, I love
25:51
Speaker 1: empathy and just good kind humanity. Yeah, I like I
25:57
Speaker 1: like a planet that's habitable. And I know there's been
26:01
Speaker 1: a lot of talk about recycling, and they that recycling
26:06
Speaker 1: is not the end all be all, but this all
26:09
Speaker 1: these habits to just so much more than just recycling,
26:12
Speaker 1: like not even bringing a canvas bag. Um and Stephen
26:17
Speaker 1: Colbert after this study came out, he ran with this
26:20
Speaker 1: the earth maybe boiling and broiling to a crisp But
26:23
Speaker 1: according to a new study, men don't recycle to avoid
26:25
Speaker 1: looking gay. Really, really, man, is there no limit to
26:28
Speaker 1: straight male fragility? This isn't just to toxic masculiney. This
26:32
Speaker 1: is literally toxic. And as a rugged heterosexual man, I
26:36
Speaker 1: feel responsible to convince my fellow harry chested man men
26:39
Speaker 1: like caring for the earth is butch as hell? Oh
26:44
Speaker 1: my god, you know what, this doesn't remind me a
26:46
Speaker 1: little of um, the Parks and rec episode with the
26:48
Speaker 1: lawn versus Ron. I feel like that's an interesting because
26:52
Speaker 1: I kept thinking about that, about the dudes who are
26:55
Speaker 1: like the Ron Swanson type dudes who who live off
26:58
Speaker 1: the earth and who make all their own stuff and
27:00
Speaker 1: are always seen as supermanly. But I guess it's just
27:02
Speaker 1: when it comes to carrying bags. Yeah, we we need
27:07
Speaker 1: to get rid of we need to recycle these outdated
27:10
Speaker 1: gender attitudes and just move forward. On to move forward. Yeah,
27:17
Speaker 1: let's not assign things with gender as gender about that? Yeah,
27:24
Speaker 1: um so that's where will we'll stop for this episode.
27:29
Speaker 1: UM we do wanna um do an episode around eco feminism.
27:32
Speaker 1: That's something that's been I've been excited to talk about
27:35
Speaker 1: for a while. So if you have anything about that,
27:37
Speaker 1: please right in. We're planning on bringing back listener mail soon.
27:41
Speaker 1: So get those are we yes? Yes, no, it's exciting.
27:45
Speaker 1: Get those letters coming. You can emails at Steff Media,
27:48
Speaker 1: mom Stuff at iHeart media dot com. You can find
27:51
Speaker 1: us on Twitter at mom Stuff podcast or on Instagram
27:54
Speaker 1: at Stuff I've Never Told You. Thanks it's always to
27:56
Speaker 1: our super producer Andrew Howard, who recycles yes, and thanks
28:00
Speaker 1: to you for listening Stuff I'm Never Told You his
28:02
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