Latest / Hurdle with Emily Abbate / #HURDLEMOMENT: So You Want To Start A Podcast
Transcript
- 0:01Speaker 1: Welcome back to Hurdle one shaking guys. Emily Evadi here
- 0:05Speaker 1: and today it's a day that's a total understatement that
- 0:10Speaker 1: it started for me at something like five point fifteen am,
- 0:14Speaker 1: and I immediately walked over in my kitchen and put
- 0:18Speaker 1: on water for coffee, which is not something I always
- 0:22Speaker 1: do before I work out, which just shows you how
- 0:25Speaker 1: exhausted I was. I went and ran some sprints on
- 0:29Speaker 1: a treadmill at Equinox before going to work out casually
- 0:33Speaker 1: with Rich Browning and Annie Thoris's daughter for the launch
- 0:36Speaker 1: of the Reebok Nano nine. Anyway, then I went on
- 0:39Speaker 1: to record two episodes of Hurdle, one of which is
- 0:42Speaker 1: coming to you this coming Monday, with Omar crispy Vila.
- 0:46Speaker 1: He is an Army veteran deployed to Iraq. He was
- 0:50Speaker 1: in a vehicle that drove over an ied and basically
- 0:54Speaker 1: got thrust into the air on fire burns to seventy
- 0:58Speaker 1: five percent of his body. He is now a leg amputee.
- 1:02Speaker 1: He's a totally badass and I cannot wait to share
- 1:05Speaker 1: his story with you. Coming up today's Hurdle moment, though,
- 1:08Speaker 1: let's focus is on how to start a podcast It's
- 1:13Speaker 1: something I get a lot of questions about. I would
- 1:15Speaker 1: have killed to be able to listen to this episode
- 1:17Speaker 1: a year and a half ago when I started hurdle,
- 1:19Speaker 1: and I'm hoping that you know what I have experienced.
- 1:23Speaker 1: Although it might not be super scientific and I don't
- 1:26Speaker 1: have all the answers can help someone who wants to
- 1:28Speaker 1: do this sort of thing. I also just want to
- 1:30Speaker 1: take a quick second and think you all a lot.
- 1:34Speaker 1: I know I say this all the time, but lately
- 1:36Speaker 1: I've been getting a lot of emails from Hurdler's in
- 1:38Speaker 1: my inbox at Emily at hurdle dot us. And the
- 1:42Speaker 1: things you are telling me that you are conquering, and
- 1:44Speaker 1: your goals and your powerful words about how hurdle is
- 1:48Speaker 1: helping you, it really is. It blows me away. I
- 1:52Speaker 1: said this to someone the other day. I don't know
- 1:54Speaker 1: if I've ever really felt that in my professional career,
- 1:58Speaker 1: I have been able to do something that really leaves
- 2:02Speaker 1: an impact. I feel like it's happening here and I'm
- 2:06Speaker 1: just so thankful for you for listening and for sharing,
- 2:09Speaker 1: and please keep doing that. Keep passing a long hurdle
- 2:12Speaker 1: to your friends, to your family, post it to your
- 2:14Speaker 1: social media to your Instagram and make sure to tag
- 2:16Speaker 1: at Hurdle podcast and me at Emily A body. All right,
- 2:20Speaker 1: I am rambling on here. Let's get to it. It's
- 2:22Speaker 1: time to talk podcasts. Let's get to this week's hurdle moment.
- 2:37Speaker 1: I feel like starting a podcast is kind of like
- 2:40Speaker 1: starting running. You can just do it. You honestly really
- 2:43Speaker 1: don't need all sorts of fancy equipment. You just need
- 2:46Speaker 1: the motivation to get started and the quality well that
- 2:49Speaker 1: can get better with time. Before I give you my
- 2:52Speaker 1: tips and tricks, a few podcast stats that I find
- 2:55Speaker 1: super interesting. According to musico dot com great name, by
- 3:00Speaker 1: the way, there are now more than seven hundred thousand
- 3:03Speaker 1: active podcasts with twenty nine million plus episodes in more
- 3:08Speaker 1: than one hundred languages. Let that settle in for a second.
- 3:11Speaker 1: The five most popular categories are society and culture, business, comedy,
- 3:17Speaker 1: news and politics, and health. Seventy percent of the population
- 3:21Speaker 1: is familiar with the term podcasting, fifty one percent has
- 3:24Speaker 1: listened to one and twenty two percent listen weekly, and
- 3:28Speaker 1: a statistic that I love. Podcast listeners are forty five
- 3:31Speaker 1: percent more likely to have a two hundred and fifty
- 3:35Speaker 1: thousand dollars income. Obviously, I'm still working on that. So
- 3:41Speaker 1: if you too want to join this elite group of
- 3:44Speaker 1: podcast creators, while I have got some great news for you,
- 3:47Speaker 1: I'm here to help you out. So let's get started here. Literally.
- 3:50Speaker 1: First things first, if you want to start a podcast,
- 3:53Speaker 1: you got to have a plan period. Just like with
- 3:55Speaker 1: anything else you want to do in your life, You're
- 3:57Speaker 1: going to need an action plan in order to get
- 4:00Speaker 1: this done. This means that there are a few questions
- 4:02Speaker 1: you're going to have to ask yourself. How regularly do
- 4:06Speaker 1: you want to produce your podcast? First and foremost, One
- 4:09Speaker 1: of the best pieces of advice I got when starting
- 4:11Speaker 1: off from my mentor, Fred Santarpia. He said that you
- 4:14Speaker 1: want your listener and your audience to be able to
- 4:17Speaker 1: maintain a reasonable expectation of when they can hear from you.
- 4:20Speaker 1: So this requires you to be honest with yourself. What
- 4:23Speaker 1: are you capable of now? If you've been listening to
- 4:25Speaker 1: Hurdle for a while, you know that when I started
- 4:28Speaker 1: this at the beginning of twenty eighteen, Hurdle was a
- 4:31Speaker 1: bi weekly podcast. Now it's a twice weekly podcast, which
- 4:35Speaker 1: is kind of crazy. Means that I've upped my production
- 4:38Speaker 1: one hundred and fifty percent if I did that math
- 4:40Speaker 1: right since I started, and for now, you know, it
- 4:42Speaker 1: feels manageable. Sometimes I'm definitely a little bit stressed, but
- 4:46Speaker 1: I'm just doing the best I can with what I have.
- 4:48Speaker 1: And again, those emails you guys are sending me makes
- 4:52Speaker 1: it all feel worth it. Maybe some other questions you
- 4:55Speaker 1: ask yourself when it comes to having a plan, what's
- 4:57Speaker 1: my bandwidth to work on this and in what capacity? So,
- 5:01Speaker 1: for example, right now, I literally do everything for Hurdle.
- 5:05Speaker 1: I book the guests, I interview the guests, I edit
- 5:08Speaker 1: the podcast, that produce the podcast, that promote the podcast.
- 5:10Speaker 1: I do all the things. So you can ask yourself,
- 5:13Speaker 1: do you want to do all the things for every
- 5:15Speaker 1: podcast that I do? I book the guests, and then
- 5:18Speaker 1: I set up a pre screen call, which means that
- 5:21Speaker 1: I connect on the phone to talk about what we're
- 5:22Speaker 1: going to talk about when we record. It gets us
- 5:25Speaker 1: on the same page. Especially with these hurdle moments. I
- 5:28Speaker 1: want to make sure that we know what we're getting into.
- 5:30Speaker 1: And it also helps establish a familiarity. I think that's
- 5:33Speaker 1: really important when it comes to podcasting. Obviously, talking about
- 5:36Speaker 1: yourself can be a really personal experience, and my goal
- 5:39Speaker 1: is to make my guests feel as comfortable as possible
- 5:42Speaker 1: when they're sitting down with me. So we have that
- 5:45Speaker 1: pre screen call, we move forward, We schedule a date,
- 5:48Speaker 1: We have the actual podcast interview, which can take anywhere
- 5:51Speaker 1: from thirty minutes to just over an hour. Then I
- 5:54Speaker 1: take the time to edit it, which could take another
- 5:57Speaker 1: hour and a half from start to finish, and producing,
- 6:00Speaker 1: which is recording the intro, the sponsorship messaging, and whatever else,
- 6:05Speaker 1: can take another thirty minutes. And then I like to
- 6:07Speaker 1: listen to it, which takes another hour or whoever long
- 6:11Speaker 1: the episode is. Again, it's a huge time commitment, and
- 6:13Speaker 1: you get the opportunity to decide how you want to
- 6:16Speaker 1: execute that. Do you have the money to maybe work
- 6:19Speaker 1: with a production team, Do you want a co host?
- 6:22Speaker 1: Do you want someone to make you intro music? Granted,
- 6:26Speaker 1: all of these questions can feel a little overwhelming, so
- 6:30Speaker 1: when you write all of these things down, give yourself
- 6:32Speaker 1: time to work through them. Just like any sort of
- 6:36Speaker 1: to do list, you want to check off each question
- 6:38Speaker 1: individually and give it enough attention, and remember each check
- 6:43Speaker 1: is a step in the right direction. Each check is
- 6:45Speaker 1: progress that you are making. And lastly, for your plan,
- 6:49Speaker 1: you got to ask yourself when do you want to
- 6:51Speaker 1: launch this. A goal needs a deadline, so give yourself
- 6:55Speaker 1: a hard deadline and stick with it. Next up, choose
- 6:58Speaker 1: a topic your podcast topic to be a certain niche. Also,
- 7:03Speaker 1: every time I say the word niche, I wonder if
- 7:05Speaker 1: I'm actually supposed to be saying it like niche. I
- 7:08Speaker 1: don't know which one's right. I've never corrected myself. It's
- 7:12Speaker 1: cool anyway, find specifically what you want to talk about
- 7:16Speaker 1: for me. For instance, I am a certified personal trainer,
- 7:18Speaker 1: I'm a run coach. I've a vested interest in health
- 7:21Speaker 1: and wellness. I went through an extreme weight loss transformation myself.
- 7:25Speaker 1: I feel like I'm qualified to talk to people about
- 7:30Speaker 1: wellness as a whole for the most part, and I'm
- 7:33Speaker 1: obviously super interested in it. You want to make sure
- 7:37Speaker 1: that what you are talking about is something that you
- 7:40Speaker 1: are interested in. There are podcasts on everything from news
- 7:42Speaker 1: and entertainment to technology, parenting, science, TV, film, everything, So
- 7:48Speaker 1: ask yourself, what is it that interests me that you
- 7:51Speaker 1: honestly want to talk about all the time. I find
- 7:55Speaker 1: that podcasts that don't really have a focus can feel
- 7:59Speaker 1: a little Braddock, So find something that feels true to you.
- 8:03Speaker 1: Next up, ask yourself, is this just you? Or are
- 8:07Speaker 1: you doing it with a friend? So do you want
- 8:09Speaker 1: to co host? Really? Sometimes in theory, let me tell you,
- 8:12Speaker 1: it feels like it could be a good idea to
- 8:14Speaker 1: collaborate with a friend or a colleague or a family
- 8:17Speaker 1: member and a project like this, And maybe it is.
- 8:19Speaker 1: But really, what you need to do is think about
- 8:21Speaker 1: what that dynamic could look like when you really need
- 8:24Speaker 1: to rely on this other person. So do you think
- 8:27Speaker 1: that this could put a strain in your relationship or
- 8:30Speaker 1: is it a perfect match made in heaven? Regardless, if
- 8:33Speaker 1: you are going to team up with someone else to
- 8:35Speaker 1: get it done, make sure from the get go you
- 8:37Speaker 1: set super strict guidelines as to how and when an
- 8:42Speaker 1: execution and frequency that you guys are both on the
- 8:45Speaker 1: same page. You know what you're getting into and that
- 8:48Speaker 1: you can truly say you feel comfortable with this partnership.
- 8:52Speaker 1: The last thing you want to do, honestly, is start
- 8:54Speaker 1: something that gets you super excited and then fades with
- 8:58Speaker 1: time because the logistics are just a total nightmare. Next
- 9:02Speaker 1: thing you need to do to start a podcast choose
- 9:05Speaker 1: a name and then buy the domain. Naming things truly
- 9:10Speaker 1: is the hardest thing, not only because it feels as
- 9:13Speaker 1: though everything is taken, but if you want to have
- 9:15Speaker 1: that Goldilocks name, you're just hoping for that certain warm
- 9:19Speaker 1: and fuzzy feeling. You know what's it perfect, let's move
- 9:24Speaker 1: forward kind of deal. I remember my first job at
- 9:27Speaker 1: Cafe Mom. We were trying to name a new site,
- 9:30Speaker 1: and for weeks and weeks on end, there were probably
- 9:34Speaker 1: like five to six hundred different words just on boards
- 9:37Speaker 1: all around the office while we were trying to feel
- 9:39Speaker 1: out what felt right for their new digital property. The
- 9:43Speaker 1: same thing happened when it came to Hurdle. I had
- 9:46Speaker 1: one name about a year before I even launched the
- 9:49Speaker 1: podcast for a digital property of sorts, a website that
- 9:53Speaker 1: I was kind of sold on. I don't know, something
- 9:55Speaker 1: just didn't click about it. But when I came up
- 9:56Speaker 1: with the name Hurdle, I was actually sitting on my
- 9:59Speaker 1: couch with a girlfri and talking about something completely unrelated,
- 10:02Speaker 1: and I looked at her with so much sincerity and
- 10:04Speaker 1: I said, I just want to get over this hurdle.
- 10:07Speaker 1: And in that moment, it clicked, and so many things
- 10:10Speaker 1: started just to make sense, and I feel like I
- 10:13Speaker 1: got lucky. Maybe. Anyway, when you come up with the name,
- 10:17Speaker 1: then you've got to do some domain searching. Trust me,
- 10:19Speaker 1: I wish that hurdle dot com was mine and actually
- 10:23Speaker 1: belongs to some financing land realty company I think, which
- 10:27Speaker 1: is fine. I lean toward going with a different name,
- 10:30Speaker 1: but I felt so passionately about Hurdle that I went
- 10:33Speaker 1: with the dot us instead of the dot com. You're
- 10:36Speaker 1: going to need a website where you can host your podcast,
- 10:39Speaker 1: or website that's a landing page, and then you can
- 10:41Speaker 1: get hosting somewhere else. So there are a lot of
- 10:43Speaker 1: different popular hosting platforms. My podcast is on Squarespace. There
- 10:49Speaker 1: is lipsyn, which is super popular and I'm actually looking
- 10:51Speaker 1: into transferring mine over there. There's also Blueberry, which I
- 10:54Speaker 1: hear some great things about, all great options. I personally,
- 10:58Speaker 1: if I was to restart it right now now, would
- 11:00Speaker 1: definitely go with lipsy in, which is why I am
- 11:02Speaker 1: looking into it. Next step in your podcast journey come
- 11:06Speaker 1: up with a format. So every podcast format is different.
- 11:09Speaker 1: For example, Hurdle's podcast format, there's an intro, then there's
- 11:13Speaker 1: intro music, then I introduce the guest. We talk about
- 11:16Speaker 1: their backstory leading up to their hurdle moment. There's usually
- 11:20Speaker 1: some sort of break in the middle for some sponsorship messaging,
- 11:23Speaker 1: and then I ask them questions that go with their specialties.
- 11:25Speaker 1: So if they are building a skincare company, for example,
- 11:29Speaker 1: I spoiler alert have the founders of Heyday coming up
- 11:32Speaker 1: on hurdle, I will ask them, Okay, what are the
- 11:36Speaker 1: two things we can do at home to better our
- 11:39Speaker 1: skin if we can't make it in all the time
- 11:41Speaker 1: for a facial. Once we get through that, I ask
- 11:44Speaker 1: them for some last minute takeaways. I then do my
- 11:46Speaker 1: outro and we talk about where people can find the
- 11:50Speaker 1: guest and hurdle on social media, and then I roll
- 11:53Speaker 1: the credits aka the ending music. It sounds like a
- 11:56Speaker 1: lot when I say it out loud, but what I'm
- 11:58Speaker 1: just trying to get out here is that every epple
- 12:00Speaker 1: episode of every podcast has a similar format you'll see.
- 12:03Speaker 1: So what you want to do to make it easier
- 12:05Speaker 1: on yourself is figure out what that format is and
- 12:08Speaker 1: stick with it. You know. For example, I listened to
- 12:12Speaker 1: the Almost thirty podcast and on that podcast, the girls
- 12:15Speaker 1: kind of have a catchup chat for what's about like
- 12:17Speaker 1: twenty to twenty five minutes, sometimes about things that are
- 12:20Speaker 1: just going on in their life, and then they get
- 12:22Speaker 1: into their interview. It's just two totally different, you know,
- 12:26Speaker 1: ways of going about creating content. No way is right
- 12:30Speaker 1: or wrong. You got to do what feels true to
- 12:33Speaker 1: who you are. Okay, now we're getting into some more logistics.
- 12:37Speaker 1: Get a microphone. So I don't have a ton of
- 12:40Speaker 1: insight as to the best microphones. I'm not super techy.
- 12:43Speaker 1: I record my podcast using a blue Yedi microphone. It's
- 12:47Speaker 1: under two hundred dollars, and I went with this microphone
- 12:50Speaker 1: because I feel like it's really great quality. It's super portable.
- 12:53Speaker 1: I've traveled with it, I've brought it in my carry on,
- 12:55Speaker 1: and honestly, when I was first starting the podcast, I
- 12:58Speaker 1: sat down with Kelly ro Roberts. She has the she
- 13:01Speaker 1: can and she did podcast. I asked her for her
- 13:04Speaker 1: tips and tricks, and this is where I ended up.
- 13:06Speaker 1: So I'm passing that kud karma along with you. But
- 13:09Speaker 1: also no like there are also podcasters that literally record
- 13:12Speaker 1: on their iPhone. The good news is that a good
- 13:15Speaker 1: microphone is not super expensive. It's definitely an investment worth making.
- 13:20Speaker 1: And then there are other things that are called filters,
- 13:23Speaker 1: which sounds kind of crazy that you can buy to
- 13:26Speaker 1: make your audio quality sound even better. So I use
- 13:29Speaker 1: two filters every single time I record. They're from a
- 13:32Speaker 1: brand called Crumple Pop and they are Eco remover and
- 13:36Speaker 1: Audio d Noise. And honestly, maybe I am a little bias,
- 13:42Speaker 1: but I feel like I listen to my podcast and
- 13:44Speaker 1: sometimes the quality is better than a lot of highly
- 13:48Speaker 1: paid podcasters in the game. And I'm literally doing this
- 13:52Speaker 1: with under a total of four hundred dollars of equipment.
- 13:55Speaker 1: The filters each I think cost between seventy five and
- 13:57Speaker 1: one hundred dollars again in investment, but totally worth it.
- 14:01Speaker 1: Next up, you have the opportunity now to get creative.
- 14:05Speaker 1: So you got creative with what you want your topic
- 14:07Speaker 1: to be. Ideally you found a name. Now you have
- 14:09Speaker 1: the opportunity to create cover art and use intro music
- 14:12Speaker 1: and also how you want to do your show notes,
- 14:14Speaker 1: which is the description that people see when they click
- 14:18Speaker 1: into your podcast on whatever podcast listening platform they are using.
- 14:22Speaker 1: My tip on this is obviously you know, there are
- 14:25Speaker 1: so many things you can do for cover art and
- 14:27Speaker 1: intro music and whatnot. Just don't overthink it. When I
- 14:31Speaker 1: spoke with Ali Feller of Ali on the Run, we
- 14:34Speaker 1: both were on each other's podcast, a little podcast Swap.
- 14:37Speaker 1: She told me that literally she was just kind of
- 14:40Speaker 1: at a standstill forever because she was so worried about
- 14:43Speaker 1: the cover art for her podcast. The last thing you
- 14:45Speaker 1: want to do is get hung up on small details.
- 14:48Speaker 1: So find something that feels right. You can always change it,
- 14:51Speaker 1: you can always update it. Don't let something like this
- 14:54Speaker 1: push back that hard deadline that you set from the
- 14:57Speaker 1: yet go. When it comes to intro music, I am
- 15:00Speaker 1: super lucky. I have a friend that created mine who
- 15:03Speaker 1: is a super talented musician. His name is Mike Horn.
- 15:06Speaker 1: We went to Yugon together. But there are tons of
- 15:09Speaker 1: royalty free sites where you can go on and download
- 15:11Speaker 1: music to use for free. What I will say with
- 15:14Speaker 1: that is, obviously, if you can go on and download it,
- 15:17Speaker 1: that means that somebody else can go on and download it,
- 15:19Speaker 1: which means that if you're using intro music, it might
- 15:22Speaker 1: be somewhere else. If you're cool with that, I'm cool
- 15:24Speaker 1: with that. Let's reiterate here. No one is going to
- 15:27Speaker 1: not listen to your podcast because the cover art isn't
- 15:30Speaker 1: Van go and your intro music doesn't sound like Drake's
- 15:34Speaker 1: next hit. We're getting into the final parts here. The
- 15:37Speaker 1: next thing to start a podcast, you've got to record
- 15:39Speaker 1: it and you've got to edit it again. A lot
- 15:42Speaker 1: of the times, I'm just using this blue YETI microphone.
- 15:45Speaker 1: I'm recording this right now in my apartment. I am
- 15:48Speaker 1: fortunate enough to have had a few different studios that
- 15:52Speaker 1: I've worked with in New York City, which helped me
- 15:54Speaker 1: just to have a landing point, a meeting point for
- 15:56Speaker 1: when I was meeting guests. For a while, I was
- 15:59Speaker 1: recording side of a wee work near Empire State Building,
- 16:02Speaker 1: and that was wonderful. And now I record at the
- 16:06Speaker 1: Smile to go inside the free Hand Hotel. You've got
- 16:09Speaker 1: to do what works for you. You know. There was
- 16:11Speaker 1: a point when I thought about literally rearranging my apartment
- 16:14Speaker 1: to make it more okay for people to come visit
- 16:17Speaker 1: that weren't just my friends. It doesn't go unnoticed by
- 16:21Speaker 1: me that I am really fortunate to have created these
- 16:24Speaker 1: relationships and have a really good deal going with the space.
- 16:27Speaker 1: But know that again, some days I am in a studio,
- 16:30Speaker 1: other days I'm doing it at home. Both work, both
- 16:33Speaker 1: sound great. My dad said to me once that it's
- 16:36Speaker 1: the quality of the conversation that matter, is not always
- 16:38Speaker 1: the quality of what the sound is like, and he's right.
- 16:42Speaker 1: I'm definitely a perfectionist. I try to do the best
- 16:44Speaker 1: I can with what I have. But the last thing
- 16:47Speaker 1: you want to do is just focus so much and
- 16:50Speaker 1: spend all of this money on the highest tech stuff
- 16:53Speaker 1: before you really get into it. You want to make
- 16:55Speaker 1: sure you like what you're doing, and you can always
- 16:56Speaker 1: get better with time, and that's cool. So again, edit
- 17:00Speaker 1: and produce in garage band. Then I export the tracks
- 17:03Speaker 1: to iTunes, which makes them ready for the next thing
- 17:06Speaker 1: you need to do, which is submit your podcast. So
- 17:10Speaker 1: every podcast will have an RSS feed from the hosting
- 17:14Speaker 1: platform where your podcast can be found pretty much, and
- 17:17Speaker 1: that's where your podcast lives. This feed can then be
- 17:20Speaker 1: submitted to a bunch of different places, and the most popular,
- 17:23Speaker 1: I would say is obviously iTunes are Apple podcasts, but
- 17:26Speaker 1: there is also Spotify, Google Play Music, Stitcher, Tune in Blueberry.
- 17:32Speaker 1: The list goes on something worth noting. I know you're
- 17:35Speaker 1: probably super excited now that your podcast is ready for
- 17:38Speaker 1: the world to see. Podcasts submissions can take a few days,
- 17:41Speaker 1: I know. For Apple podcasts anyway, the process can take
- 17:44Speaker 1: up to ten days, although most submissions are approved within
- 17:48Speaker 1: about three and sometimes maybe just a few hours. I'll
- 17:51Speaker 1: never forget the email I got that hurdle was live
- 17:54Speaker 1: in the iTunes store. I was super super excited. And last,
- 17:59Speaker 1: but not lead, The last thing you got to do
- 18:01Speaker 1: is spread the word. Not every podcast I follow has
- 18:04Speaker 1: social media pages or on Instagram, but I love the
- 18:07Speaker 1: ones that do because I feel like I get to
- 18:09Speaker 1: know more about the hosts and get reminded about what's
- 18:11Speaker 1: going on with the content that I really love. So
- 18:14Speaker 1: decide what you want to do. Decide if you want
- 18:16Speaker 1: social media, Decide if you want a newsletter. If you
- 18:18Speaker 1: do want a newsletter, you're gonna have to make the
- 18:20Speaker 1: time for that. Again, you want to set a reasonable
- 18:22Speaker 1: expectation for how often you are communicating with your audience,
- 18:26Speaker 1: and if that's on social media or via a newsletter,
- 18:30Speaker 1: or with how often you're posting. Just keep it consistent
- 18:33Speaker 1: and the rest will just kind of fall into place.
- 18:36Speaker 1: I feel like this is a little sporadic here, but
- 18:38Speaker 1: I hope it's helpful. I'm an open book for questions,
- 18:42Speaker 1: and if you have them. Feel free to DM me
- 18:44Speaker 1: or shoot me an email. It's Emily at hurdle dot
- 18:47Speaker 1: us and I really just want, I guess the moral
- 18:49Speaker 1: of this story to be whether or not you want
- 18:51Speaker 1: to start a podcast to know that you don't need
- 18:54Speaker 1: to have all of the answers to just begin. I
- 18:57Speaker 1: think a lot of the time we stand in our
- 18:59Speaker 1: own way because there are so many different factors, so
- 19:02Speaker 1: much unknown when it comes to aiming for what we want.
- 19:04Speaker 1: It's okay to be a beginner. Relish in that you
- 19:07Speaker 1: only get that opportunity once, and if you do it right,
- 19:10Speaker 1: once is all you're gonna need. Happymorial Day weekend, everybody
- 19:13Speaker 1: out there. Another hurdle conquered. Catch you guys next time.