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How Brands Use Podcast Advertising to Reach Niche Audiences
In this episode, Lucas and Luna explore how brands are leveraging podcast advertising to target specific, engaged audiences that traditional media often misses. They break down the effectiveness of host-read ads versus programmatic spots, using real-world examples like Casper and Squarespace. Lucas shares data on podcast ad revenue growth in 2026, while Luna challenges the conventional wisdom about measurement and attribution. They discuss the importance of authentic integration, the rise of dynamic ad insertion, and how small brands can compete with big budgets. Whether you're a…
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