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Leveraging Thought Leadership | Sandra Smith | 314
Today's guest is Sandra Smith, Founder, and President of Smith Publicity a marketing company that focuses on authors and expert promotions.
Many things have changed in the last ten years and publicity is no different. Sandra walks us through some of the big changes authors should be conscious of and why their social media presence and what they share are more imperative now than ever before.
When it comes to success for an author, selling books seems like the logical focus. We discuss why selling books is great but getting the attention of your industry is even better. Sandra explains why…
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