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DP Knudten - Nonfiction Brands - Match Products And People

We continue our interviews with the first part of our discussion with the author of nonfiction brands - DP Knudten. His book sparked my interest, and now we get to sit down and talk to him. We cover a lot about brands, both personal and corporate. Thus, you will have a better grasp of these concepts after listening to him.

NonFiction Brands - Sell To The Right Audience

A common misconception of advertisers is that they sell items to people that do not need them. Contrary to that, DP focuses on nonfiction brands as a path to get the audience that wants your product. The key point is that we…

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