150. Why Custom Pricing Is Quietly Killing Your Growth | Caitlin Schlichting
🌱 What happens when you build a program around every customer's preferences instead of your own system? Caitlin Schlichting, co-founder of Spraye, has watched hundreds of lawn treatment companies scale or stall. The pattern is clear: the ones that thrive standardize their pricing, defend their programs, and learn to say no. 💰 She breaks down lifetime value math, technician efficiency, and the operating discipline that separates companies that expand from companies that fold.
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The skinny
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