Iceman's Album Strategy
DJ Rubbaban explains why Drake dropping 3 albums wasn’t random at all.
Different sounds. Different audiences. Different markets.
One project for the core fans, one for the clubs, one for the international crowd.
Whether you love Drake or hate him… the strategy worked.
Full episode out now on Building 341. #Building341 #Drake #Iceman #HipHopPodcast #RapDiscussion #OVO #MusicIndustry #HipHopCulture #DJRubbaban #CaddeyB
The skinny
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