When Copy Gets Real: Why Getting Too Creative Actually Kills Conversion
Is sounding "enterprise" killing your marketing message? In this episode, conversion copywriter Jessica Malnik joins the crew to expose why the most effective copy isn't about being clever—it's about stealing your customers' exact words.
We dive into customer research plays you can use now, why corporate speak is a conversion killer, and how LinkedIn "lunatics" sacrifice credibility for clicks. Tune in for practical tips on creating content that actually converts instead of just sounding smart.
What you get when you listen
Why product marketers are the "Swiss army knife" of marketing (and why…
The skinny
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