S4 E12: Changing fitness culture and balancing motherhood with Pip Black, founder of Frame

Bump to Business Owner · Dec 12, 2024 · 1h 4m

Pip Black started her business, Frame at 24. She and her co-founder Joan, have navigated huge changes across the fitness industry over the last 15 years. They launched in recession, tag teamed maternity leaves over 4 kids, raised funds, bought back their company and adapted almost overnight to Covid.

But through it all, they have lived the brand, its values, and created a business which puts customer experience at its core - the key to their success.

Coming back to exercise has been a huge source of joy for me this year, and Pip is clear: doing what you love, rather than pushing yourself as…