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Edison Share of Ear Insights and NPO FunX Transformation · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, and today we're diving into the latest news shaping the global radio
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  broadcast and digital audio industries.
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  On today's docket, we'll explore Edison Research's insights on the rise of audiobooks
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  and how NPO is reinventing FunX.
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  In a recent report, Edison Research's Share of Ear highlights the impressive growth of
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  audiobooks.
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  Since 2016, the percentage of Americans aged 13 and older who spend their daily audio time with
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  audiobooks has risen from three percent to eight percent by 2025.
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  This represents a remarkable 167 percent increase.
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  Additionally, over half of Americans 18 years or older have listened to an audiobook,
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  showcasing the medium's growing popularity amid a plethora of entertainment options.
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  Now, let's turn our attention to NPO's reinvention of FunX.
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  Founded in 2002, FunX caters to multicultural youth in major Dutch cities, featuring a
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  diverse mix of hip-hop, R&B, Latin, and more.
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  Recently, FunX moved to a new creative hub in Amsterdam, transforming an old bank into a
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  state-of-the-art content center.
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  This new space, known as the Content Vault, includes facilities for live acts, radio, and
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  multimedia production, paving the way for future innovation and audience engagement.
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  That's all for today's RedTech Daily Podcast.
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  For more in-depth articles on these stories, visit our website at redtech.pro.
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  I'm Marguerite Clark, and thanks for tuning in.
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  We'll catch you next time.