STR Design Strategy That Doubled Revenue to $254K with Courtney Petrovich

Booked Solid Show - Short Term Rental Podcast · May 27, 2026 · 51m

"The only differentiator between my property doing $254K and my neighbor doing $185K? Design — and the strategy behind it."

What if the gap between a good STR and a great one wasn't the location, the square footage, or even the amenities — but the intention behind every design decision?

In this episode of Booked Solid, Gil sits down with Courtney Petrovich, founder and principal designer of Denori Designs, to unpack why strategy always comes before the furniture. Courtney is both a data-driven investor and a hospitality designer who works across short-term rentals and boutique hotels — and…