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Morrisons Pledges Unbeatable Prices | Leicester News

Morrisons is making a bold move to claw back market share by pledging unbeatable prices on hundreds of everyday staples—from bananas and bread to chicken fillets and bakery items—directly challenging all five major supermarket rivals in a high-stakes price war. This comes after shedding nearly 5,000 jobs last year to stabilize finances and follows their earlier strategy of matching Aldi and Lidl’s prices. With just 8.5% market share and trailing behind leaders like Tesco and Asda, Morrisons is betting big that value-driven shoppers will return to their aisles. Listen in comfort:Get a discount…

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