Latest / Brandon Fogal Evolution / #174 - Sydney Sweeney’s “Great Jeans” Ad Is America's Mirror

Transcript

#174 - Sydney Sweeney’s “Great Jeans” Ad Is America's Mirror · Brandon Fogal Evolution

• 0:00
  So the Sidney Sweeney debacle right now is a crisis that has hit the United States.
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  Everybody is going crazy over this girl and over this ad that American Eagle
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  decided to run that she has great genes, which I don't think is such a big deal.
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  And I think that this whole idea and this whole ad is just a mirror that is
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  put to the face of America and is showing us who we really are.
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  If we're going to get mad about this, then maybe there are some other things
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  we got to work through before we even look at this ad.
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  Because this is insane to me that she is being just raked through the coals
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  and all she did was just, she did the ad.
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  But she's just getting buried and just getting hit on, play on words,
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  by a lot of people based on what she did by running this ad.
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  I don't even know if she was in.
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  It was probably just marketing people at AE that they knew this was just going
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  to cause people to go up in arms. And they were right.
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  All right, we're going to take a look at this. This is from the TMZ that shows
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  that people, most people are not as mad as social media has made it out to be.
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  It says American Eagle and Sidney Sweeney, vast majority like her ad.
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  Social media isn't real life. And that's exactly what I think.
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  American Eagles feeling about it, its new Sidney Sweeney commercial.
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  Despite all the controversy, they might have good reason to blow off critics
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  claiming the ad focuses on Nazi-like eugenics, pushing blonde hair and blue eyes as aspirational.
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  Sources with direct knowledge tell TMZ the ad campaign is creating tremendous
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  buzz and their independent polling showed the vast majority of folks around
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  70% find the commercial appealing.
• 1:44
  That is exactly just my gut reaction when I'm seeing all this,
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  all this is doing is just making American Eagle stock just look so good and
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  so enticing. It's the same Chick-fil-A effect.
• 1:56
  If you remember that where everybody like maybe it was like five years ago that
• 2:00
  were just just boycotting Chick-fil-A might have been a little bit older than that.
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  Said that you're evil if you go eat at Chick-fil-A. And it was based on something
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  about probably transgenderism or something, a gay comment made by Dan Cathy,
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  the CEO, or something like that.
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  But all it did was, it's just like publicity, either good publicity or bad publicity.
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  It always works for the good of the company because all people are going to
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  remember, this is going to blow over and people are going to move past this.
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  There's going to be another Sidney Sweeney effect next week that's going to be totally different.
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  And all people are going to remember was that American Eagle was emblazoned on their mind.
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  Right now I'm wearing some American Eagle and I actually, I don't have much
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  of it, but I would definitely want to go out there and get more of it just because
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  they were a company that was willing to go against the grain and their comment.
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  If you've seen their comment lately, their apology was just hilarious.
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  It's absolutely hilarious what they said about this whole event and people's reactions.
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  The spot centers around sydney buttoning up her
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  ae jeans and touting her biological makeup where she
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  breath breathily says jeans are passed down
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  from parents to offspring often determining traits
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  like hair color personality and even eye color my
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  jeans are blue the promo is catching flack
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  on social media tiktokers all over the world slandered sydney
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  and ae for what they say in an
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  ad filled with implicit racism so it's
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  everybody's turning this on like as in racist as
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  like that a a is being racist sydney
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  is being racist by just being her i
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  mean like we've all heard about like some people are blessed with good genes
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  or some people are not like just like i don't have the greatest genes of my
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  hair i don't have i don't have my hair and then also like i i'm not a person
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  that is like naturally just that I,
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  I'm going to get ripped and get buff and strong.
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  And just like, you understand that some people have better genes than that.
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  Like, and I guess that if you are seeing it as that she has the perfect genes
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  and that offends you, then you are implicitly saying that she has the best genes.
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  Like naturally, like she has God given genes that are better than yours or something.
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  If you're going to get mad about it, rather, I see all the time that people
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  say, I am so, I'm so thank God I'm black or thank God I'm whatever ethnicity it's like.
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  I wouldn't say let's be proud of our race, like our ethnicity,
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  but be thankful for whatever ethnicity you are, whatever color you are,
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  whatever blessings God has given you, be thankful for that, you know?
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  But if it's pissing you off that she got this ad and that she's doing this,
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  then all it does is just show your heart.
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  You know, they say the Bible is like, it's a mirror to us. this ad is almost
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  a current day natural mirror to the United States of America.
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  I want to switch over to X, just the hot, like if you, if you go to X,
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  Instagram, anything right now, you will see everything about Sydney Sweeney.
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  You said, this is the iconic photo of her, you know, nothing but denim,
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  nothing but denim. There's her jeans, there's her jeans.
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  And some people on here are just they're just
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  rage raging over this
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  over just and I don't understand it like
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  I honestly I do not understand why
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  people are going so crazy about her I had never really heard too much about
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  her before this whole event I'd probably seen her face but I guarantee now everybody
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  knows her name everybody knows what she brings to the table and she's going
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  to bring attention but really the the stars behind this whole situation was
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  definitely the American Eagle marketing team.
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  They are the ones, they are the ones who cooked this whole thing up.
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  They probably had no idea it was going to blow up this much,
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  but it shows you for any company out there, if you are willing to go against
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  the grain, you're willing to be politically incorrect.
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  You will always eventually be turned out to be right.
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  You will be turned out that you're going to get the eyes on you and you're going to get the attention.
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  And when people go to buy something, you're going to be somebody that stood
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  for what you believed in.
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  And I know they're making a joke of it. I almost want to find out what is American
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  Eagles. Okay, this is what it was said, if you can see it on there.
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  It was said, this is American Eagles' formal apology.
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  They said, to whom it may concern, we sincerely apologize for featuring Sydney
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  Sweeney in our recent advertisement.
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  In hindsight, we underestimated the combined impact of her blue eyes,
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  blonde hair, and general hotness.
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  Also, we did not realize how big her boobs would be.
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  Our marketing team has been sent to denim sensitivity training.
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  Thank you for your feedback. Please stop emailing us.
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  That is absolutely hilarious because that is the absolutely correct reaction
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  that they should have over this whole storm, this whole like explosion that
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  has happened that they created.
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  Any, anything you go on and you touch on race or anything like that,
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  or genetics, people are going to go up in arms and people are going to find
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  something, you know, and it didn't hurt the person that they selected to be
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  put out there because she definitely grabs attention, grabs eyes.
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  So where are you all at on this whole controversy? Do you think that Sidney
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  Sweeney has done anything wrong?
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  You think American Eagle did anything wrong? Are you going to go out there and
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  buy some American Eagle if you don't have it?
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  I'm a person that I wouldn't be afraid to go out there. Just like the same thing
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  when the whole Tesla thing was blowing up.
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  Literally, I was like, this makes me want to go and get a Tesla.
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  I never even thought about getting one, but just people doing this and this
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  reaction, what made me want to go out there and get a Tesla.
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  All right. All right. So if you like this video, smash the like button and follow
• 7:49
  me on Instagram at Brandon Fogle. Have a great day, everyone. Peace.