What Everyone Else Missed: Big 12 Media Days Day 2 | Brett Yormark's Bigger Strategy
Everyone is talking about the Monster Energy jersey patch.They're missing the bigger story.In this episode of Agent Confidential, Mike Chaudron explains why the Monster deal is just one piece of Brett Yormark's long-term strategy to create new revenue streams for the Big 12.Rather than trying to outspend the SEC and Big Ten on television contracts, Yormark appears to be building a different business model, one based on strategic partnerships, commercial innovation, and expanding revenue opportunities.The jersey patch isn't the story.It's the latest example of a conference preparing for the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.