Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Postscript in the Middle of a Sales Letter Lifted Conversions
In this episode of The Copywriting Podcast, Lucas and Luna explore a classic direct-mail technique that defies conventional wisdom: placing a postscript in the middle of a sales letter instead of at the end. They dissect a 1980s campaign for a financial newsletter that saw a 27% lift in response when the P.S. appeared after the third paragraph rather than the close. They explain the psychology—how a mid-letter P.S. mimics a second thought from a trusted friend, creating urgency without breaking the reader's flow. Lucas shares a modern A/B test from a SaaS email sequence that adapted the…
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