Latest / No Days Off with Brian Gubernick
682. Be Like Bezos - Make the Call at 70%
High performers crave clarity. We want the full picture before we move — but in business and life, waiting for 100% certainty is often just a way of stalling. In this episode, Brian unpacks Jeff Bezos' "70% Rule" from his 2017 Amazon shareholder letter — the idea that most decisions should be made with about 70% of the information you wish you had.
You'll learn the difference between one-way doors (irreversible decisions) and two-way doors (reversible ones), and why the best leaders operate with decision velocity — acting fast, learning faster, and compounding progress over time.
If you're…
The skinny
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