Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Realtor Uses Google Maps for Neighborhood Marketing
In Episode 58 of The Local Marketing Podcast, Lucas and Luna dive into a fresh angle: how a realtor leverages Google Maps to market entire neighborhoods, not just individual listings. They walk through the story of Jenna, a real estate agent in Portland who uses Google Maps posts, attributes, and local guides to build authority for specific zip codes. Lucas breaks down how she posts weekly neighborhood highlights — coffee shops, parks, school ratings — and uses Google Maps Q&A to answer buyer questions before they even call. Luna challenges whether this scales beyond hyperlocal, and Lucas…
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