What Retail Buyers Actually Want: 3 Things You Need Before Pitching a Store

The Business of Apparel · May 28, 2026 · 19m

Retail stores can be a powerful partner in increasing brand visibility and building customer trust, but there needs to be a strategy behind the way brand founders pitch their apparel.

In this episode of the Business of Apparel podcast, Rachel breaks down the three essential tools every apparel brand needs to successfully land wholesale accounts with boutiques, specialty shops, and retailers. She explains how to prepare for wholesale sales meetings with detailed pricing sheets, curated lookbooks and assortments, and clear payment terms that make it easier for buyers to say yes.

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