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Independent Retailer Trends 2026: Plan Christmas Now
The shoppers who start researching Christmas earliest are also the ones who spend the most — and most retailers are invisible during exactly that window.
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.
If you think July is far too early to be thinking about Christmas, this episode will change your mind. I sat down with Hannah Bartlett — founder of Jolly Festive and The Christmas Insider — to unpack why the shoppers who start researching Christmas earliest are also the ones who go on to spend the most, and why that completely changes how you should be building…
The skinny
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