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Kroger’s Price War and Private Label Surge | Macon News
Kroger’s sweating through a $12 billion customer spending slump as shoppers flock to Walmart and Costco, forcing CEO Greg Foran to slash prices across thousands of items. While higher-income households show some loyalty, lower-income families are cutting back hard — creating a massive revenue gap. But there’s hope: Kroger’s own brands, especially in fresh foods, are booming as customers chase value. The company is doubling down on budget-friendly Smart Way and natural products, betting its private-label strategy will steer it through tough times amid rising fuel costs and economic…
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