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The UPside, Conversations that Light UP the World - How This Composer Creates Music Millions Remember | Bob Farnsworth
What makes a piece of music stick in our minds for decades? And how does a composer take an idea, an emotion—or even a 30-second commercial—and turn it into something millions of people remember?This week on The UPside Conversations, Marion MacKenzie sits down with award-winning composer and Hummingbird Productions founder Bob Farnsworth, whose company is celebrating its 50th year. Bob takes us behind the creative curtain to reveal how a composer thinks simultaneously like a musician, storyteller and psychologist when creating music for brands, commercials and films. With plenty of humor, Bob…
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