
Mastering the art of persuasion: unpacking human decision making
Michael McQueen is a renowned expert in the field of human behaviour and change. His latest book, "Mindstuck," delves into the complexities of why individuals find themselves trapped in unproductive patterns of thinking and behaviour. McQueen explores the dichotomy between the two minds we possess and tackles the pressing question of why people struggle to change, despite their desires and knowledge of what is best for them. He sheds light on the nature of stubbornness and its detrimental impact on personal growth. And offers invaluable insights and strategies for understanding customer…
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