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Happy Hour #145: Spiritless · Stuff Mom Never Told You

• 0:05
  Speaker 1: Hey, this is any and Samantha, and welcome to Steph
• 0:07
  Speaker 1: when never told your production, I heard you.
• 0:18
  Speaker 2: And welcome to another edition of Happy Hour. As per usual.
• 0:22
  Speaker 2: If you are partaking in any way, be responsible, be wise,
• 0:27
  Speaker 2: and be kind to yourself. That means treating yourself with
• 0:29
  Speaker 2: care and understanding your boundaries. Yes, yes, Also, we are
• 0:34
  Speaker 2: not currently sponsored by any of the products that we
• 0:36
  Speaker 2: are speaking about. That could always change to who knows,
• 0:39
  Speaker 2: But we are always excited to try new things. And
• 0:43
  Speaker 2: we're coming back to the roots of what this was
• 0:45
  Speaker 2: with the Happy Hour, with highlighting a company led by
• 0:50
  Speaker 2: women or non binary folks who are doing some big
• 0:54
  Speaker 2: things in an industry that is typically ran by sus
• 0:57
  Speaker 2: heteronormative men. So we wanted to switch it up as
• 1:01
  Speaker 2: pretty usual. That was kind of that intent because myself,
• 1:04
  Speaker 2: who was a part of the beer industry for a
• 1:05
  Speaker 2: little while, was really sad that it was so dominated
• 1:09
  Speaker 2: by men and it was kind of a gross industry,
• 1:11
  Speaker 2: and we talked about why it was a gross industry.
• 1:14
  Speaker 2: But oftentimes it is the women, the marginalized community who
• 1:19
  Speaker 2: are able to shake out of that type of bad
• 1:23
  Speaker 2: habits and communities. I'll say like that, So yeah, we're
• 1:27
  Speaker 2: gonna come back to our race and we're going to
• 1:28
  Speaker 2: feature a non alcoholic spirit from a company called Spiritless
• 1:36
  Speaker 2: Haha and their specific take on whiskey, Kentucky Whiskey branded
• 1:41
  Speaker 2: Kentucky seventy four. I bought this a while ago, and
• 1:44
  Speaker 2: they're one of the bigger, wider distributors for non alcoholic spirits,
• 1:51
  Speaker 2: so it was really good to see. I was really
• 1:52
  Speaker 2: excited because they've been on my list for a minute
• 1:55
  Speaker 2: to try anyway, and I feel like things have changed
• 1:58
  Speaker 2: drastically in the last five, six, seven, eight years where
• 2:02
  Speaker 2: people are trying to find non alcoholic options for things
• 2:06
  Speaker 2: that they love, and I love to see more and
• 2:08
  Speaker 2: more out there, so we wanted to highlight this one.
• 2:11
  Speaker 2: And yes, as it is ran by uh women, yay,
• 2:17
  Speaker 2: So of course we usually talk about what it tastes like.
• 2:20
  Speaker 2: Because I did, being very honest, kind of forget that
• 2:23
  Speaker 2: this was supposed to be my episode. I'm I'm scrambling about.
• 2:30
  Speaker 2: I was like, oh, yeah, that's right, this is me
• 2:32
  Speaker 2: thinking that we were jumping into something else. But I
• 2:35
  Speaker 2: did prepare ahead of time, and I did give Annie
• 2:38
  Speaker 2: her sample. I've got my sample. Have you tasted it?
• 2:41
  Speaker 2: I haven't.
• 2:43
  Speaker 1: I made what I would normally drink whiskey with, which
• 2:46
  Speaker 1: is just whiskey lime and so water YEP.
• 2:50
  Speaker 2: I love it, well, did you, because usually you take
• 2:52
  Speaker 2: a taste of it before. Did you do that?
• 2:54
  Speaker 1: I didn't, but we were kind of I was rushing.
• 2:58
  Speaker 2: Well, I'm tasting. It's nice. It definitely has the taste
• 3:01
  Speaker 2: of whiskey. It reminds me at the front end. I think,
• 3:04
  Speaker 2: of course, because it's non alcoholic, it is less of
• 3:08
  Speaker 2: a bite, which actually I enjoy, and this might be
• 3:11
  Speaker 2: a good alternative for me who gets very sleepy and
• 3:13
  Speaker 2: oftentimes I'm like, I'm just drinking bubble water, which I
• 3:17
  Speaker 2: love bubble water. So you know, both of those things.
• 3:20
  Speaker 2: But it has a nice grainy taste. It definitely has
• 3:23
  Speaker 2: that forward drink of that whiskey that I do love
• 3:27
  Speaker 2: without the burn. So that's also a nice little touch bonus,
• 3:30
  Speaker 2: I guess. And you made your own cocktail. I love that.
• 3:36
  Speaker 2: A soda whiskey essentially, I scrambling myself like I got
• 3:40
  Speaker 2: this made a what I will call a Christmas mule. Yeah,
• 3:45
  Speaker 2: because instead of lime, I used an orange, and I
• 3:49
  Speaker 2: always think of Christmas as an oranges going hand in
• 3:53
  Speaker 2: hand because as a kid we're part of like our
• 3:56
  Speaker 2: guests from people. My grandmother would put it together like
• 3:59
  Speaker 2: a nuts and free a bag, not a basket, a
• 4:02
  Speaker 2: bag in the round, bag with your name written on it.
• 4:05
  Speaker 2: And it always had oranges. And I know my dad
• 4:08
  Speaker 2: has talked about the fact that that was a big
• 4:11
  Speaker 2: thing in his household, is that they would actually get
• 4:14
  Speaker 2: oranges and it would smell like oranges and pine trees.
• 4:17
  Speaker 2: Yeah for the Christmas tree that yeah, so I'm going
• 4:20
  Speaker 2: to call it my Christmas mule. I love it, thank you.
• 4:23
  Speaker 2: And that's a ginger beer, a little twisted orange peel
• 4:27
  Speaker 2: that like I put in there as well with some
• 4:30
  Speaker 2: orange juice because again I don't have lime because I
• 4:33
  Speaker 2: forgot this was my segment. But it is very delicious,
• 4:38
  Speaker 2: very spicy, but a little bit about the company. So
• 4:42
  Speaker 2: the team is made up of Lauren Chitwood, who is
• 4:47
  Speaker 2: the entrepreneur I'm right reading this off there site by
• 4:50
  Speaker 2: the way, spiritleist dot com, which you can also order
• 4:52
  Speaker 2: from them, is an entrepreneur and an or winning a
• 4:55
  Speaker 2: brand evangelist and not content to rest on her laurels
• 4:59
  Speaker 2: or to re period her combination of head in the
• 5:02
  Speaker 2: clouds activity and boots on the ground hustle have earned
• 5:04
  Speaker 2: Lauren and a reputation for being nimble, innovative, and above
• 5:08
  Speaker 2: all else, a problem solver. Then there's Abby Ferguson. She
• 5:13
  Speaker 2: is a certified food and beverage whisperer. She's an expert
• 5:17
  Speaker 2: in all things culinarian lifestyle, from the conceptualization, partnership and
• 5:21
  Speaker 2: executive of large scale events like the Atlanta Food and
• 5:24
  Speaker 2: Wine Festival to carefully curated influencer activations designed to get
• 5:29
  Speaker 2: the right people talking. Then we have Lexi Lancaster Larson,
• 5:33
  Speaker 2: who is a six generation entrepreneur whose roots run deep
• 5:36
  Speaker 2: with both manufacturing and production and bourbon passionate about building
• 5:40
  Speaker 2: businesses from the ground up. Spiritless is the third female
• 5:43
  Speaker 2: founded company Lexi has had the opportunity to grow. So
• 5:46
  Speaker 2: those are the three main founders and here is their
• 5:51
  Speaker 2: descriptor of the taste profile on their site. It says
• 5:56
  Speaker 2: Kentucky seventy four delivers a high quality, smooth finish under
• 6:00
  Speaker 2: pined by familiar notes of caramel, vanilla and oak. Agreed,
• 6:04
  Speaker 2: And it says Old Kentucky is seventy four is a
• 6:07
  Speaker 2: beautifully distilled non alcoholic spirit for bourbon cocktails. It's won
• 6:12
  Speaker 2: several awards, including a gold medal in the La Spirit
• 6:16
  Speaker 2: Awards as well as named Best Non Alcoholic spirit by
• 6:20
  Speaker 2: that same award, So very very cool. Apparently they use
• 6:23
  Speaker 2: the reverse distillation process, so that's very cool to hear.
• 6:27
  Speaker 2: And then when we asked about how this kind of
• 6:31
  Speaker 2: came about, Lauren Chitwood, who was one of the first people,
• 6:35
  Speaker 2: all talked about being a part of big companies and
• 6:38
  Speaker 2: big alcoholic companies and realizing that quote were also a
• 6:41
  Speaker 2: part of a consumer trend that we were seeing. We
• 6:43
  Speaker 2: were all young, we were trying to become more health conscious.
• 6:46
  Speaker 2: We're all moms a few times over and have spent
• 6:48
  Speaker 2: many years of our lives sitting on the sideline because
• 6:50
  Speaker 2: of pregnancy or one reason or another. We really felt
• 6:54
  Speaker 2: like it was just very obvious when we pulled up
• 6:56
  Speaker 2: and looked that there was an opportunity. We ourselves were
• 6:58
  Speaker 2: living examples of the need for such kind of brands,
• 7:02
  Speaker 2: which is amazing. And they kind of go on. In
• 7:06
  Speaker 2: another article with Career journal dot Com where they talk
• 7:10
  Speaker 2: about opening up in Kentucky in twenty nineteen, it says
• 7:14
  Speaker 2: Enter Spiritless, the Louisville based female led a non alcoholics
• 7:18
  Speaker 2: drink company, the Spiritless Distiller, is preparing to launch and
• 7:22
  Speaker 2: as reverse distill drink that looks and feels and tastes
• 7:25
  Speaker 2: just like bourbon, only it's not. Here's a quote. Our big,
• 7:29
  Speaker 2: bold goal is to create a high quality, truly delicious
• 7:33
  Speaker 2: product line that allows people all over the world to
• 7:36
  Speaker 2: order their favorite cocktail Spiritless or have these blending a
• 7:39
  Speaker 2: spirit with a spirit list to cut the alcohol level
• 7:42
  Speaker 2: in calories in half. Such a web the company's CEO.
• 7:45
  Speaker 2: It enables you to have a premium experience at a
• 7:47
  Speaker 2: bar that is highly customizable. Spiritless is about options far
• 7:51
  Speaker 2: more than it is about drinking or not drinking. And
• 7:55
  Speaker 2: then an article goes on named for Spiritless being the
• 7:58
  Speaker 2: seventy fourth distillery in the state Kentucky. Seventy four is
• 8:02
  Speaker 2: made with a grain neutral spirit and select chars of
• 8:05
  Speaker 2: oak from an extraction process to pull the oak flavors
• 8:08
  Speaker 2: into the spirit. What results is an extremely high proved
• 8:11
  Speaker 2: and intensely flavored spirit that is then reversed distilled to
• 8:14
  Speaker 2: evaporate all but zero point five percent of the alcohol.
• 8:17
  Speaker 2: The drink remaining retains the flavors from the oak extraction
• 8:20
  Speaker 2: process and as pH adjusted for shelf stability before being bottled.
• 8:25
  Speaker 2: And yeah, apparently when you open those you can still
• 8:26
  Speaker 2: keep it on the shelf for up to like a
• 8:28
  Speaker 2: few months. Nice, so you're good to go, and then
• 8:32
  Speaker 2: it goes on. Wood describes Kentucky seventy four's flavor profile
• 8:36
  Speaker 2: of more like quote, your second drink with an ice
• 8:38
  Speaker 2: cube in it, the easy drinking phase. The nose fills
• 8:41
  Speaker 2: familiar with notes of oak, smoke, caramel, and vanilla. Is
• 8:45
  Speaker 2: meant to be consumed in a cocktail and not necessarily
• 8:47
  Speaker 2: sipped on its own like many traditional bourbons. So there
• 8:51
  Speaker 2: you go. They have some really cool things. And yeah,
• 8:54
  Speaker 2: they have different types of spiritless alcohols will say it
• 8:57
  Speaker 2: that way. Looks like they have a tequila, other types
• 9:00
  Speaker 2: of bourbon, and then they have like cocktails already made
• 9:03
  Speaker 2: that you can do a pour over on to your
• 9:06
  Speaker 2: non alcoholic spirits. So they have a lot of options.
• 9:11
  Speaker 2: We've been wanting to do several non alcoholic options. I
• 9:14
  Speaker 2: think we've done one or two here and there. So
• 9:17
  Speaker 2: it was very excited when I saw this on the shelf,
• 9:20
  Speaker 2: and actually I think I informed the store. So we
• 9:24
  Speaker 2: actually in Atlanta have a non alcoholic store that's just
• 9:30
  Speaker 2: specializes completely that, which we were like, wow, that is
• 9:34
  Speaker 2: huge because we have people that we know who are
• 9:37
  Speaker 2: sober and really love this type of market. So we
• 9:42
  Speaker 2: went in there and I was pointing this one out
• 9:45
  Speaker 2: and I was like, oh, yeah, this is by this
• 9:47
  Speaker 2: companies as all women brand. They're like really like they
• 9:50
  Speaker 2: didn't know it was a woman that I was talking to.
• 9:52
  Speaker 2: She got very excited. So yay, letting people know what's
• 9:55
  Speaker 2: going on.
• 9:55
  Speaker 1: I love.
• 10:06
  Speaker 2: So we're back to our roots. What do you think
• 10:08
  Speaker 2: about your drink?
• 10:09
  Speaker 1: It's nice? You know. The interesting thing is I actually
• 10:14
  Speaker 1: really like the burn of whiskey. But and I don't
• 10:19
  Speaker 1: know if you know those listeners, but one of the
• 10:22
  Speaker 1: reasons a lot of drinks have carbonation is in it
• 10:24
  Speaker 1: is because it enhances the warming.
• 10:26
  Speaker 2: And the burn.
• 10:27
  Speaker 1: So it actually has the burn in it even though
• 10:33
  Speaker 1: but the spiritless as you say, I didn't try it alone,
• 10:37
  Speaker 1: but it doesn't necessarily have it. So it's really lovely.
• 10:41
  Speaker 1: It tastes like I'm drinking a whiskey soda. It's got
• 10:45
  Speaker 1: the burn in it, like it's I'm enjoying it.
• 10:48
  Speaker 2: I didn't realize because I did it on its own,
• 10:51
  Speaker 2: and then now that I'm drinking it with the ginger beer.
• 10:54
  Speaker 2: It was extra spicy and it is burning.
• 10:57
  Speaker 1: It's got a spice profile it does.
• 11:00
  Speaker 2: It really has like that cinnamon spice that where it
• 11:03
  Speaker 2: hits that it's like extra. They're like, yeah, so they
• 11:07
  Speaker 2: did a great job. I love that. I think this
• 11:09
  Speaker 2: is available pretty much state countrywide for those who are interested.
• 11:15
  Speaker 2: They have a lot of options again on their site.
• 11:19
  Speaker 2: Love to see growing companies. It looks like they do
• 11:22
  Speaker 2: a lot. They have like donations for specific organizations for
• 11:26
  Speaker 2: women and girls. So you know, as part of a
• 11:30
  Speaker 2: feminist podcast, intersectional feminist podcast, we love to see it
• 11:34
  Speaker 2: and we want to see more of it. And I
• 11:37
  Speaker 2: do miss doing this part, like being able to talk
• 11:39
  Speaker 2: about the drinks because like oftentimes it comes in handy,
• 11:42
  Speaker 2: Like we actually still talk about Uncle Nearest because it
• 11:46
  Speaker 2: is one of my favorite whiskeys to date, and it's
• 11:48
  Speaker 2: getting bigger and bigger and bigger every year. But we
• 11:53
  Speaker 2: were so excited to share this brand with our producer
• 11:57
  Speaker 2: who was amazing for our audio book, and we gave
• 12:01
  Speaker 2: it to her as a gift and she was so
• 12:02
  Speaker 2: excited and we actually had a little shot and she
• 12:04
  Speaker 2: really loved it. I don't know if she was just
• 12:06
  Speaker 2: putting on a show, but she seemed to really love
• 12:07
  Speaker 2: it and being able to share information and like knowledge
• 12:10
  Speaker 2: about why this is important or why this brand is
• 12:13
  Speaker 2: our favorite not just because of the taste, but trying
• 12:15
  Speaker 2: to spread that it still is, that it does exist. Yeah,
• 12:18
  Speaker 2: is lovely.
• 12:19
  Speaker 1: Yeah, and honestly, like, I love it. I know we've
• 12:23
  Speaker 1: talked about this before, but I love it. And I
• 12:26
  Speaker 1: think a lot of people that we've talked to that
• 12:28
  Speaker 1: listen to the show love it when I can go
• 12:31
  Speaker 1: and buy something a drink that I feel good about,
• 12:34
  Speaker 1: because there was so much bad news when that came
• 12:38
  Speaker 1: out about it, and so now I'm like, wait, is
• 12:41
  Speaker 1: that really good or bad? I can't like, I'm always
• 12:44
  Speaker 1: like thinking about it. So it is like nice to know.
• 12:47
  Speaker 1: It's like, right, here's a.
• 12:49
  Speaker 2: Great brand that tastes good, and you were supporting something
• 12:52
  Speaker 2: like I am the sad sack of of all the
• 12:55
  Speaker 2: brands of like alcohol as well. Sometimes movies there's a
• 12:59
  Speaker 2: tick talk about the person who tells you everything bad
• 13:02
  Speaker 2: about each actor or whatever, and I'm like, yeah, that's me,
• 13:05
  Speaker 2: my bad. I did the same thing like that beer.
• 13:08
  Speaker 2: We can't do that. We don't do that. I think
• 13:10
  Speaker 2: I may have recently told my partner we couldn't go
• 13:12
  Speaker 2: to these coffee places. I'm like, we're boycotting that. He'said,
• 13:15
  Speaker 2: my god. It is a supportive partner and he agrees
• 13:18
  Speaker 2: with me. But it's just like as on my list grows,
• 13:22
  Speaker 2: like we can't do that. Sorry, but it is nice
• 13:26
  Speaker 2: to know, right, So when you have something that you love,
• 13:28
  Speaker 2: you're like, yeah, and they're good people as far as
• 13:31
  Speaker 2: we know, yeah, cross your fingers. Things change, yes, and
• 13:35
  Speaker 2: things are polarized all the time, but like, yeah, that's like, look,
• 13:38
  Speaker 2: here's this fran and for non alcoholic fans, we want
• 13:41
  Speaker 2: to do things that are like I don't think they
• 13:45
  Speaker 2: are classified as small businesses anymore because they're pretty big.
• 13:48
  Speaker 2: They're pretty worldwide. Uncle Nerris is not a small business.
• 13:52
  Speaker 2: I don't think they're pretty worldwide.
• 13:54
  Speaker 1: They just bought a champagne. They bought a champagne house
• 13:59
  Speaker 1: in France.
• 14:00
  Speaker 2: What go ahead, go ahead? I try that too, yes,
• 14:05
  Speaker 2: And the thing is like, it's not champagne if it's
• 14:07
  Speaker 2: not from France, that those grapes from France and these
• 14:13
  Speaker 2: lelemen they bought friends, I'm so I'm so about it.
• 14:19
  Speaker 1: I'm so excited.
• 14:19
  Speaker 2: Oh, we need to go. We had a conversation at
• 14:22
  Speaker 2: one point time that we might go to Paris. That
• 14:23
  Speaker 2: would be somewhere we have to go exactly. Hell yeah,
• 14:27
  Speaker 2: uh yeah. And we love this type of information. So
• 14:32
  Speaker 2: you listeners, I know you have your ears out as well.
• 14:36
  Speaker 2: Try to find the best conscientious purchases. So if you
• 14:40
  Speaker 2: know Vinny, please let us know. We love them and
• 14:43
  Speaker 2: need the yes. Yes.
• 14:45
  Speaker 1: And if you have any recipes that you'd like to
• 14:48
  Speaker 1: make with non alcoholic spirits. There's somebody around about Atlanta
• 14:53
  Speaker 1: that's a whole book about him. Yeah, that's pretty amazing.
• 14:56
  Speaker 2: Let us know.
• 14:58
  Speaker 1: You can cont via email at Stephani the Mom, Steph
• 15:02
  Speaker 1: at iHeartMedia dot com. Go find us on Twitter at
• 15:05
  Speaker 1: mom Stuff podcast, or on Instagram and TikTok at stuff.
• 15:07
  Speaker 1: I've never told you. We do have a tea public
• 15:10
  Speaker 1: store and a book, which unfortunately we did not get
• 15:13
  Speaker 1: to put our recipes in, but maybe one day, one day.
• 15:18
  Speaker 2: I don't really think my recipes.
• 15:19
  Speaker 1: Oh yeah, I think we were going to do a
• 15:21
  Speaker 1: whole recipe. The book went through a lot of changes
• 15:24
  Speaker 1: with so many it really did. Thank you so much
• 15:30
  Speaker 1: to our super producer Christina, executive producer Maya and our
• 15:33
  Speaker 1: contributor Joey Jeers. And thanks to you for listening stuff
• 15:37
  Speaker 1: I ever told you the production of iHeart Radio. For
• 15:39
  Speaker 1: more podcasts on my heart Radio, you can check out
• 15:41
  Speaker 1: the heart Radio app, Apple Podcasts, or red you listen
• 15:43
  Speaker 1: to your favorite shows.