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How to Write a Sales Page for a Digital Download
The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k
Two pages sell the same product at the same price. One is long, loud, and glowing. The other names its buyer, shows the actual files, admits what the product cannot do, and states its terms in plain sentences. Strangers trust the second one, and this episode explains why.
Sloane Mercer rebuilds the sales page of Owen, an invented smallholder selling a record keeping pack of spreadsheets and checklists, working through the seven questions every buyer brings to a page…
The skinny
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