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EP 1064 Part 4 of 5 | Pricing, Power and the Coffee Supply Chain (Lee Safar) Map It Forward

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Episode Description

This is episode 4 of a five-part solo series of The Daily Coffee Pro Podcast by Map It Forward titled Saying the Quiet Parts Out Loud.

In this episode, Lee Safar examines why coffee pricing models so often fail to reflect the real cost of operating a business.

Across the supply chain, producers, importers, roasters and cafés frequently set prices based on what the market will accept or what…

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