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113. How to Make Your Marketing Irresistible Using Behavioral Science with Nancy Harhut
How nice would it be to increase your audience engagement, response rates, and the ROI of your marketing initiatives?
Pretty great, right?
Harnessing hardwired consumer behavior and instinctive responses is one of the best ways to do that, and it isn’t even that hard if you know what you’re doing.
That’s where Nancy Harhut comes in. Author of Using Behavioral Science in Marketing, getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.
And she’s really good at it.
She and her teams have won over 200…
The skinny
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