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The Internet in 2025: What We Liked, Shared, and Couldn’t Look Away From · Stream of Consciousness

0:16
SPEAKER_01: Happy new year.
0:19
SPEAKER_01: How are you?
0:20
SPEAKER_01: So nice to speak to you once again.
0:24
SPEAKER_01: In 2026, we have made it to a new year, and we are moving very quickly through the 2020s.
0:32
SPEAKER_01: I can't believe it.
0:32
SPEAKER_01: I feel like since 2020, time is moving at warp speed, and every year seems to move much quicker than the last.
0:42
SPEAKER_01: But here we are, we've made it to another year.
0:45
SPEAKER_01: It's January 3rd.
0:47
SPEAKER_01: It's Saturday, 3:30 in the afternoon, and I have blocked this time to bring you a new episode of Stream of Consciousness.
0:56
SPEAKER_01: So thank you for tuning in.
0:58
SPEAKER_01: Thank you for being here with me on this journey.
1:02
SPEAKER_01: And I am so excited because I actually have big plans for this podcast and this year.
1:09
SPEAKER_01: So if you are a loyal listener, thank you.
1:12
SPEAKER_01: I so appreciate it.
1:14
SPEAKER_01: And I hope you stay tuned for some of the new content and the new ideas I have for this platform.
1:21
SPEAKER_01: But the first episode I wanted to bring to you is one focused on 2025.
1:28
SPEAKER_01: It's a look back at the top trends, my favorite moments and social media trends of 2025.
1:37
SPEAKER_01: And part of my goal is to use this platform to discuss more marketing and content and cultural commentary.
1:47
SPEAKER_01: So I wanted to start with something that's kind of fun and lighthearted, but definitely a focus on social media, the moments that really stood out to me and I think really make a statement around what's important to people, what the state of the world is like, and how social media content and community building online reflect the state of our world.
2:14
SPEAKER_01: So if you are uh tuned in, please get a drink, get a snack, because I'm about to cover my top 12, yes, that's right, 12 moments that stood out to me.
2:29
SPEAKER_01: And I'll discuss each of the items, tell you why I think it's really impactful, and I'll throw in some data as well.
2:38
SPEAKER_01: For those that are somewhat familiar with me, I am a marketing strategist by trade.
2:44
SPEAKER_01: I'm an MBA, I work in marketing.
2:46
SPEAKER_01: I'm always analyzing marketing data and customer data and customer feedback.
2:52
SPEAKER_01: And so I always have my eye on data.
2:55
SPEAKER_01: So I'll include some data and tidbits from Google Trends.
2:59
SPEAKER_01: For those that work in marketing or business and uh, you know, even social media, if you're a content creator, I feel like Google Trends is such a great tool to give you insight and very, very specific granular data around specific trends, whether it's keywords or whatever.
3:20
SPEAKER_01: So I will throw in some of the interesting tidbits I found from Google Trends as well.
3:25
SPEAKER_01: But without further ado, do do, I am gonna hop right into number 12 of my favorite social media moments of 2025.
3:36
SPEAKER_01: Hold up, let's take a pause before I jump into my list.
3:41
SPEAKER_01: For those that are new here, welcome.
3:43
SPEAKER_01: If this is your first time listening to Stream of Consciousness, thank you.
3:47
SPEAKER_01: Thank you for being here.
3:48
SPEAKER_01: My name is Chloe Carter.
3:50
SPEAKER_01: I mentioned I'm a marketer, I am someone who loves cultural commentary and loves sharing and loves talking.
3:58
SPEAKER_01: But you can find out more about me on my social media profiles, you can check me out on all platforms, my handle is usually Chloe Gabrielle.
4:06
SPEAKER_01: But this podcast, uh it's a candid and millennial-minded podcast where I unpack life in real time without polish or pretense.
4:15
SPEAKER_01: I share my thoughts on career moves, culture, money, marketing, and personal growth.
4:22
SPEAKER_01: My goal in this new year is to continue sharing podcast content that feels like a group chat voice note.
4:30
SPEAKER_01: Reflective, funny, sometimes a bit messy, but always honest and deeply relatable.
4:37
SPEAKER_01: So I just bring you my unfiltered thoughts, my musings, and hopefully you appreciate that.
4:44
SPEAKER_01: But wanted to do a quick PSA for those that are just tuning in.
4:49
SPEAKER_01: But let's jump into the list.
4:51
SPEAKER_01: Okay, coming in at number 12 on my list is 67.
5:00
SPEAKER_01: 67, that's right.
5:02
SPEAKER_01: 67.
5:03
SPEAKER_01: I have 67 as the number 12 social media moment or trend on my list.
5:10
SPEAKER_01: I think by now most folks across the globe probably know about that expression, at least they've heard it, they may not know what it means.
5:21
SPEAKER_01: But for all of the baby boomers and the elder millennials out there who are not hip and don't have young, young folks around them to explain what this means.
5:33
SPEAKER_01: I will explain for once, you know, to clear it up once and for all.
5:38
SPEAKER_01: 6-7.
5:39
SPEAKER_01: It is a widespread social media meme and slang term, primarily popular with Gen Alpha.
5:47
SPEAKER_01: Okay, so this is the generation after Gen Z.
5:50
SPEAKER_01: These are the youngest of the young kids right now.
5:52
SPEAKER_01: These are like the millennials' children.
5:56
SPEAKER_01: And it's largely considered nonsensical, the expression 6-7.
6:01
SPEAKER_01: It has no single fixed meaning, and essentially is an insight joke that provides a sense of belonging for those who use it.
6:10
SPEAKER_01: And those who use it are the Gen Alpha youth, okay?
6:13
SPEAKER_01: I don't hear anyone over the age of like 10 or 12, I'd say, using this phrase, but this phrase became widely popular in 2025, just the numbers 6-7.
6:28
SPEAKER_01: So let me give you a brief breakdown of where it came from.
6:31
SPEAKER_01: The phrase comes from a lyric from the 2024 rap song Doot Doot 67 by the Philadelphia rapper Skrilla.
6:41
SPEAKER_01: Skrilla stated he never intended for the numbers to have a specific meaning.
6:46
SPEAKER_01: So there we go.
6:47
SPEAKER_01: The song was used in basketball highlight videos, particularly those for NBA player Lamello Ball, who also happens to be six feet seven inches tall.
6:58
SPEAKER_01: A viral video of a young fan, now dubbed the 6'7 kid, excitedly yelled the phrase with a specific up and down hand gesture, okay, further propelling the expression's popularity.
7:14
SPEAKER_01: So now, this 6'7 phrase is used as a spontaneous interjection, a call and response, or a reaction to anything involving the numbers six and seven.
7:26
SPEAKER_01: If you were to ask a Gen Alpha kid what this means, they'll often say the point is that it makes no sense to adults.
7:35
SPEAKER_01: Experts suggest the trans power lies in its ability to create a shared low-stakes experience and group identity among young people, setting them apart from the old boomers who don't understand the joke.
7:51
SPEAKER_01: Okay, this is a very significant cultural moment.
7:56
SPEAKER_01: Okay, had a very significant impact, and that's why I put it on the list.
8:00
SPEAKER_01: This trend became so big that dictionary.com named 67 its 2025 word of the year.
8:08
SPEAKER_01: It also led to a variety of real-world actions, like schools trying to ban the phrase in classrooms and brands using it in marketing campaigns.
8:18
SPEAKER_01: Google even added it as an Easter egg.
8:21
SPEAKER_01: So when you search 6-7, it makes the screen shake with the aforementioned hand motion, okay?
8:28
SPEAKER_01: So this was a widely popular moment, phrase, meme.
8:32
SPEAKER_01: Okay, as I said, it came from a song, but everyone everywhere uses it now, right?
8:36
SPEAKER_01: So it's not just something that the Gin Alpha youth are throwing into their, you know, daily conversations.
8:44
SPEAKER_01: This is something now that is so big.
8:46
SPEAKER_01: Pastors, okay, the pastor of social Dallas worked it into, I think, his Christmas, his Christmas uh sermon.
8:53
SPEAKER_01: Okay, lots of folks have latched onto it because of its popularity and its ability to evoke joy, you know, with kids.
9:02
SPEAKER_01: So there we go.
9:04
SPEAKER_01: Why I put it on the list again, cultural impact that started with Jan Alpha but quickly spread to mainstream usage across all generations and channels.
9:14
SPEAKER_01: And of course, as I said, I love to throw in some Google Trends data.
9:19
SPEAKER_01: So let's take a look for 6.7.
9:21
SPEAKER_01: According to Google Trends, 6.7, the expression, peaked in popularity in October of 2025, but it has maintained interest uh over the over the last few months, but definitely peaked in October.
9:41
SPEAKER_01: The states where interest is the highest: Mississippi, South Dakota, West Virginia, Nebraska, North Dakota.
9:47
SPEAKER_01: So definitely Southern and Middle United States seem to you know have a greater interest in this expression.
9:54
SPEAKER_01: And related queries, 6'7 meme, 6'7 slang, Urban Dictionary, Skrilla, the rapper from Philly, it is mentioned.
10:02
SPEAKER_01: Doot Doot 67, song by Lord Skrilla.
10:05
SPEAKER_01: So there you go.
10:06
SPEAKER_01: This is actually one that I hate, but I would be remiss not to include this trend, as it was so insanely popular in 2025.
10:16
SPEAKER_01: Alright, on to number 11, the most my personal favorite trend from 2025.
10:26
SPEAKER_01: And number 11 on my list is Dubai Chocolate.
10:30
SPEAKER_01: Dubai chocolate, and this is an interesting one as well because it's a very specific food item, and one that I also don't particularly love.
10:38
SPEAKER_01: And I can't say I've ever tried Dubai chocolate.
10:42
SPEAKER_01: So you're probably wondering why I would add this to the list of my uh favorite uh or most viral moments on social media last year.
10:52
SPEAKER_01: So this is something that, uh a specific dessert that quickly grew in popularity online, leading to almost every food influencer chef, amateur chef, professional chef, trying to leverage the popularity of this and incorporating it into a variety of recipes and other food items.
11:14
SPEAKER_01: So for those that do not know what Dubai chocolate is, let me explain.
11:19
SPEAKER_01: Dubai chocolate is, I mentioned, a viral, large, crunchy, creamy candy bar featuring a thick chocolate shell filled with a sweet, nutty mixture of pistachio cream, toasted katafi pastry, which is essentially shredded phyllo dough, and often tahini, inspired by the Middle Eastern dessert naffe, I believe, and popularized by a viral video.
11:48
SPEAKER_01: It's often considered a multi-sensory experience because of its distinct layers and textures, and it led to a global craze, pistachio shortages, and many, many imitators.
12:02
SPEAKER_01: You can find Dubai chocolate products everywhere from like Ross to TJ Maxx to probably Target and Walmart.
12:09
SPEAKER_01: Okay, everywhere you go, you will see a knockoff of the original Dubai chocolate.
12:14
SPEAKER_01: But like I said, I've never tasted the original, so I can't really compare it.
12:20
SPEAKER_01: But let's dive deeper into this trend.
12:22
SPEAKER_01: So this social media trend began with the Can't Get Enough It bar from a Dubai dessert shop created by a chocolate uh chocolate dessert uh creator Sarah Hamuda.
12:38
SPEAKER_01: The viral video showcased how to make it, the candy bar, and it sparked massive, massive demand, very quickly making this candy a global sensation.
12:49
SPEAKER_01: Why is it so popular?
12:50
SPEAKER_01: As I said, it has a very unique look and texture from the the shredded dough, the bright green color of the pistachio cream, and the chocolate exterior.
12:59
SPEAKER_01: And it quickly became popular on social media platforms, specifically TikTok.
13:04
SPEAKER_01: It was very, very popular, I think, even now on TikTok.
13:08
SPEAKER_01: Uh, as I mentioned, it's a sensory experience.
13:10
SPEAKER_01: It's a combination of the crunch, the loud, the loud crunch of the toasted pastry dough that's shredded inside, and uh the creaminess and intense flavor of the dark chocolate and the pistachios.
13:24
SPEAKER_01: And it also kind of introduced these Middle Eastern flavors to the masses in a very modern, accessible format of candy bar.
13:32
SPEAKER_01: There are lots of uh duplicators and variations and imitators, as I mentioned.
13:37
SPEAKER_01: So many brands, from large companies to small shops, have taken it upon themselves to create their own version of this Divide Chocolate Candy Bar.
13:47
SPEAKER_01: So the recipe varies, but the core elements are always the same: chocolate, pistachio, and cataffee, I believe.
13:54
SPEAKER_01: Okay.
13:55
SPEAKER_01: Um, and I apologize if I'm saying that word incorrectly.
13:58
SPEAKER_01: Artificial dyes are used often in the cheaper versions to give it that bright green color for that pop, right?
14:05
SPEAKER_01: That visual appeal that really is what makes it so popular, right?
14:09
SPEAKER_01: It's that that uh the appearance.
14:11
SPEAKER_01: So why did I put it on the list?
14:13
SPEAKER_01: As I said, I'm not like this massive chocolate lover.
14:16
SPEAKER_01: My mom and I were just having this conversation over the holiday break around chocolate.
14:20
SPEAKER_01: Like my mom is a huge, huge chocolate lover, and that is her preferred flavor for any desserts, any ice cream, cookies, etc.
14:29
SPEAKER_01: It always needs to be chocolate for her.
14:31
SPEAKER_01: I am the exact opposite in that I don't hate chocolate, but it's never something I'm going to request for myself.
14:38
SPEAKER_01: I'm never, you know, it's not it's not something I crave.
14:40
SPEAKER_01: However, if it's around, you know, I'll try it, I'll partake, but it's definitely not my favorite.
14:46
SPEAKER_01: Okay, looking at Google Trends data, interest in Dubai chocolate peaked for sure, looking at interest over time.
14:52
SPEAKER_01: It peaked in early March, but held strong for the remainder of 2025.
14:56
SPEAKER_01: And I think this is something that will continue to be a trend.
14:59
SPEAKER_01: I see, like, as I mentioned, a plethora of food influencers and home chefs who create social content continuing to leverage the Dubai chocolate flavors and themes and a variety of dirt of desserts.
15:13
SPEAKER_01: I see many cafes and dessert shops continue to serve.
15:17
SPEAKER_01: What is that?
15:17
SPEAKER_01: It's like a parfait, usually with some sort of berries, strawberries, and layers of melted chocolate, the pistachio cream, and the toasted pastry dough.
15:27
SPEAKER_01: Continues to be popular, so that is why it's number 11 on my list of trends.
15:33
SPEAKER_01: Number 10 on my list of favorite social media moments of 2025 is the Kendrick Lamar Super Bowl halftime show reenactments.
15:44
SPEAKER_01: Okay.
15:45
SPEAKER_01: I'm being very specific here around the reenactments, the parodies of the Kendrick Lamar halftime performance.
15:55
SPEAKER_01: So let me start by saying I'm a huge Kendrick Lamar fan.
15:59
SPEAKER_01: I'm also a huge, a huge Drake fan, okay?
16:02
SPEAKER_01: I am a fan of music, I'm a fan of rap, I'm a fan of hip-hop, and so I take like no sides in this beef.
16:09
SPEAKER_01: But Kendrick definitely had a huge year last year, you know, starting with the Super Bowl and the Captime show.
16:17
SPEAKER_01: But why is this moment on the list?
16:19
SPEAKER_01: Okay, so the reenactments.
16:21
SPEAKER_01: Kendrick Lamar's halftime show generated massive amounts of reenactments that were all over social media, particularly, okay, his iconic two-step, okay, that two-step shuffle dance and the powerful imagery of that performance.
16:40
SPEAKER_01: So that two-step dance is really the highlight of that of that performance, and that is what led fans to creating all these viral TikToks and tributes.
16:50
SPEAKER_01: And I've seen everyone from you know, dent dental offices and doctors and nurses to students and teachers all over the globe recreating that very popular dance.
17:05
SPEAKER_01: Also, it was coupled with very deep analyses of its, you know, really deep themes of identity and injustice.
17:12
SPEAKER_01: You know, like Kendrick had a very powerful imagery all all throughout his show.
17:18
SPEAKER_01: And that sparked memes and humorous takes on, of course, the not like us song, uh The Beef with Drake, and really cemented that show as a historic cultural moment.
17:32
SPEAKER_01: So, as I said, the two-step dance, the viral move, sparked a huge trend.
17:36
SPEAKER_01: Countless users recreated it on TikTok and other platforms.
17:39
SPEAKER_01: The cultural impact of that show, featuring all black dancers, forming the American flag, referencing themes of black identity, widespread discussion, analysis, deep dive videos, and articles.
17:52
SPEAKER_01: The not like us teed, the subtle nod to his Drake feud, you know, teasing at the diss tract, but not really performing the diss tract, which even fueled more fan discussion and speculation.
18:04
SPEAKER_01: The performance was so iconic that clips were shared and remixed, with users highlighting specific moments like the hand gesture.
18:12
SPEAKER_01: So, why I put it on the list, I think I've already made it very clear.
18:16
SPEAKER_01: But this show had huge, huge nationwide, if not global, cultural impact.
18:21
SPEAKER_01: Impact with people of all backgrounds for not only the performance but the fashion.
18:26
SPEAKER_01: Okay, hello.
18:27
SPEAKER_01: Did we talk about Kendrick's uh Celine Flair jeans, which I think immediately sold out online after the Super Bowl?
18:36
SPEAKER_01: So uh looking at the Google Trends data, Kendrick Lamar, okay, in terms of Kendrick Lamar, the keyword, the search phrase, it uh it peaked online in February, coinciding with the timing of that of the halftime show in the Super Bowl, but it dropped immediately after.
18:52
SPEAKER_01: So Kendrick Lamar, in terms of cultural uh commentary and you know, discussion, it peaked in February, but seemed to drop significantly after that moment, which kind of makes sense.
19:06
SPEAKER_01: All right, let's go on to number nine on my list of top social media moments and trends.
19:13
SPEAKER_01: And for number nine, I have preppy all-American style resurgence.
19:19
SPEAKER_01: That's right, I'll say it again.
19:20
SPEAKER_01: Preppy all-American style resurgence.
19:24
SPEAKER_01: This is something I've been taking notice of for the last several months.
19:27
SPEAKER_01: Apologies, let me take a sip of my tea.
19:30
SPEAKER_01: But preppy style has been having a major resurgence, if you haven't noticed, evolving from its traditional, exclusive roots into a more inclusive, modern look of prep that blends, you know, the classic staples of blazers and loafers, polos and argile patterns, with streetwear and baggy jeans and relaxed fits.
19:56
SPEAKER_01: This has been driven by trends like hashtag Old money aesthetic and the Ralph Lauren trend, especially the Ralph Lauren Christmas trend that seemed to dominate TikTok for a couple months towards the end of the year.
20:12
SPEAKER_01: Also, Gen Z uh designers, I mentioned Ralph Lauren, Jay Crew is coming back, and young icons like B.
20:19
SPEAKER_01: Haley Bieber and probably Kendall Jenner as well.
20:23
SPEAKER_01: There's been an increased focus on quality of clothing over bass fashion and trendy pieces, a growing importance of nostalgia and yet a polished yet laid-back vibe.
20:36
SPEAKER_01: So all of these things combined, you know, has led to this growing trend and use of preppy style and all-American imagery.
20:47
SPEAKER_01: I'm seeing it everywhere.
20:48
SPEAKER_01: I think it also kind of goes along with like where we are as a country, as a society.
20:53
SPEAKER_01: I think there is this push back to, you know, traditional all-American looks.
21:01
SPEAKER_01: And I think, you know, this aesthetic fits with that.
21:04
SPEAKER_01: So a little bit more on the preppy style and how this is, you know, resurging in, you know, American culture and fashion.
21:15
SPEAKER_01: So there are less strict rules with this new prep aesthetic, as I mentioned.
21:20
SPEAKER_01: So you can mix traditional pieces like tweed, tartan, cable nets with contemporary elements like an oversized blazer or street wear or chunky accessories.
21:31
SPEAKER_01: So, you know, as you're thinking of this fashion moment, think polos with baggy jeans, think loafers with crusocks and mini skirts, think of varsity jackets layered over other basic items.
21:44
SPEAKER_01: Also, I mentioned old money vibes.
21:46
SPEAKER_01: Old money vibes and nostalgia, those trends are definitely being brought back by Gen Z.
21:52
SPEAKER_01: Also, timeless high-quality pieces, quiet, understated luxury, and that all of that, all of those together align with the preppy core values.
22:03
SPEAKER_01: So brands doing this, uh, Tom Brown, Tori Birch, they incorporate prep elements.
22:10
SPEAKER_01: Um, Ivy League looks are coming back for a lot of streetwear uh labels.
22:16
SPEAKER_01: Social media is influence.
22:17
SPEAKER_01: So platforms like TikTok and Pinterest have been crazy instrumental in this.
22:22
SPEAKER_01: With users, I mentioned younger Gen Z users sharing old money, classy, classic preppy looks online.
22:30
SPEAKER_01: Um, and people like uh uh what's her name?
22:34
SPEAKER_01: Sophia Ritchie, like she was also very instrumental in this old money, quiet luxury aesthetic.
22:40
SPEAKER_01: And I think as I mentioned, there is an aspiration and a push towards timelessness again, towards quality looks and timeless pieces as we move away from the eras of fast fashion and fleeting digital fashion trends.
22:54
SPEAKER_01: People are wanting to invest in classic, high-quality pieces that last longer, that never go out of style, and have a deeper meaning.
23:03
SPEAKER_01: Okay, and how it ties to other brands.
23:05
SPEAKER_01: So brands like Ralph Lauren and J.
23:08
SPEAKER_01: Crew are experiencing resurgence.
23:10
SPEAKER_01: I maybe a few months ago went to a thrift store and got a bunch of really great quality J.
23:16
SPEAKER_01: Crew tops uh for literally like a few dollars, but J.
23:21
SPEAKER_01: Crew just has tonless, tonless pieces that are are just you can wear now until forever, probably.
23:28
SPEAKER_01: So I'm a huge fan.
23:29
SPEAKER_01: I'm embracing it for sure, and I think for you know generations like myself, you know, it's a it's essentially nostalgia as you know, some of the styles and articles that were popular in the 90s and early 2000s are coming back as the 90s, and Y2K fashion is you know becoming trendy with the youth.
23:52
SPEAKER_01: So I love it.
23:53
SPEAKER_01: As I said, why is why this preppy all-American style trend is on the list?
23:58
SPEAKER_01: It's because you know the influencers, brands incorporating these aesthetics again, but also home goods and interior design through and through.
24:11
SPEAKER_01: Is it back in full effect?
24:13
SPEAKER_01: Looking at Google Trends data, preppy style peaked in early November, and Ralph Lauren peaked in November.
24:19
SPEAKER_01: So this makes sense uh because there was recently a huge viral moment on TikTok surrounding Ralph Lauren Christmas aesthetic.
24:26
SPEAKER_01: So it makes sense that this kind of peaked towards the end of the year.
24:29
SPEAKER_01: Um, and this is over the last five years.
24:32
SPEAKER_01: So the time range I'm looking at is the last five years, preppy style peaked in December.
24:38
SPEAKER_01: I'm looking at the last five years.
24:40
SPEAKER_01: Coming in at number eight on my list of social media trends is vibration plates.
24:48
SPEAKER_01: Yes, vibration plates.
24:50
SPEAKER_01: Now, this may sound really odd if you don't spend any time on TikTok, but this is all the rage.
24:58
SPEAKER_01: These fitness devices are all the rage currently on TikTok.
25:02
SPEAKER_01: So this is a current trend, a growing trend.
25:05
SPEAKER_01: I personally just bought a vibration plate off Amazon less than a week ago, and I can tell you I have been using it every day, twice a day.
25:16
SPEAKER_01: I've been using it for 15 minutes at a time.
25:19
SPEAKER_01: I started off at 10 minutes and you know, I thought I would increase it.
25:23
SPEAKER_01: They don't recommend doing that, but I do work out a lot and I felt fine with 15 minutes, but I'm getting excited.
25:30
SPEAKER_01: Let me back up and let me explain what a vibration plate is to those who are unfamiliar.
25:36
SPEAKER_01: A vibration plate is a fitness device that rapidly vibrates.
25:42
SPEAKER_01: So it causes your muscles to contract and relax many times per second.
25:48
SPEAKER_01: It is believed to enhance workouts, improve circulation, boost overall strength, aid in your muscle recovery, and potentially improve bone density and balance.
26:01
SPEAKER_01: And it's often used for adding intensity to exercises or for rehabilitation by physical therapists.
26:09
SPEAKER_01: So, how you use it?
26:10
SPEAKER_01: You can stand, sit, you can lie down on it, you can put your arms on it, your butt, your feet, you can perform exercises like squats or planks, you can use resistance bands, etc., while the vibrations stimulate your muscles involuntarily, providing you with benefits with less active effort, honestly, than a traditional workout.
26:32
SPEAKER_01: So these have become a viral fitness craze, as I mentioned, especially on TikTok.
26:40
SPEAKER_01: Um, and honestly, I'll be real with you.
26:42
SPEAKER_01: I feel like it's in a way some people are promoting, you know, these quote unquote effortless workouts for weight loss and um, you know, removing inches off of your waist or off of your legs, but everyone should know that in no way does it replace regular exercise.
27:01
SPEAKER_01: So you still need to regularly work out while using this, um, but I think it does have great benefits for balance, bone density, lymphatic drainage, um, circulation.
27:14
SPEAKER_01: So I I think it's great.
27:15
SPEAKER_01: I think it's something that, you know, it's a trend that I'm not mad at because it has proven health benefits.
27:21
SPEAKER_01: Uh, it's very relaxing.
27:23
SPEAKER_01: I've been enjoying doing it in the mornings.
27:26
SPEAKER_01: Um, so all that to say, you know, this is a very hyped product right now.
27:31
SPEAKER_01: And it's something that I know was popular years and years ago.
27:34
SPEAKER_01: I know that many gyms have these vibration plates as well.
27:38
SPEAKER_01: But for whatever reason, I think someone maybe just started doing these ads on TikTok and it took off from there.
27:45
SPEAKER_01: So, again, why are vibration plates on my list coming up at number eight?
27:50
SPEAKER_01: Pretty high.
27:51
SPEAKER_01: And it's because of the current and continued dominance on TikTok with women of all backgrounds.
27:57
SPEAKER_01: I cannot tell you how many ads I am served regularly on TikTok for this particular product by women of all ages and races.
28:08
SPEAKER_01: Looking at the Google Trends data, interest in this product is currently peaking.
28:13
SPEAKER_01: So the interest and um, you know, searches around vibration plates are currently peaking in December and January 2026, looking at the last five years of data.
28:24
SPEAKER_01: So hot trend.
28:25
SPEAKER_01: You may want to look into them.
28:27
SPEAKER_01: You may want to even look at selling them, honestly.
28:28
SPEAKER_01: I feel like I see a lot of people promoting them on TikTok.
28:32
SPEAKER_01: For those that are interested in content creation and monetization of content, look at vibration plates for sure, for sure.
28:40
SPEAKER_01: Number seven on my list of favorite social media moments and trends is gingers are black.
28:50
SPEAKER_01: Yes, that's right.
28:51
SPEAKER_01: It was a very, very popular phrase that took off on TikTok in 2025.
29:00
SPEAKER_01: So the phrase gingers are black refers to the viral TikTok trend where a creator asserted that all redheaded people are, in essence, black people.
29:12
SPEAKER_01: The trend, which uh was initially lighthearted and a joke, evolved into a very serious conversation and a moment of solidarity between black people and red-headed white people over shared experiences of being othered or facing prejudice due to their physical appearance.
29:30
SPEAKER_01: So, such a unique moment, but one that cannot be forgotten if you're on TikTok.
29:36
SPEAKER_01: So, why it was so impactful as a trend on TikTok.
29:40
SPEAKER_01: So it was started by a woman, a black woman, who was playfully joking and claimed in a video that redheads are in fact African.
29:49
SPEAKER_01: The underlying theme of this trend is the shared experience of facing discrimination or being stereotyped or being defined solely based on a physical feature, whether it's your red hair or your skin color.
30:03
SPEAKER_01: A lot of redheaded redheads shared reports of being bullied or teased as children, and some were drawing comparisons to marginalization of other groups of color.
30:15
SPEAKER_01: I'm not saying they're on equal equal ground at all, but that would that was a comparison that was definitely made on TikTok.
30:23
SPEAKER_01: But what I love about this moment is that it showed solidarity and empathy.
30:27
SPEAKER_01: Many, you know, ginger redheaded people and black creators are using the trend to express support, to build camaraderie, to acknowledge some overlap in being othered and feeling othered, but still recognizing the significant differences and you know life experiences.
30:46
SPEAKER_01: The trend also generated some debate, with some people cautioning that, you know, many white people still benefit for white privilege and their experiences of being teased, can't truly compare to the systemic racism faced by black people.
31:02
SPEAKER_01: But I really love this moment because it was a really, really significant moment on TikTok.
31:07
SPEAKER_01: And one of the best examples of positive community community building and finding commonalities through storytelling and building togetherness in this digital space.
31:20
SPEAKER_01: Looking at the Google Trends data, so this genders are black topic piqued in interest in May 2025, and particularly in the southern United States and upper Midwest.
31:31
SPEAKER_01: Okay, we are halfway through my list.
31:34
SPEAKER_01: But now at number six, we have the cold play concert kiss.
31:41
SPEAKER_01: Oh, what a moment! Oh, what a messy, messy moment.
31:44
SPEAKER_01: But this one had a very significant impact in culture.
31:48
SPEAKER_01: And so, what is this cold play concert kiss, you may ask, if you were living under a rock.
31:55
SPEAKER_01: Well, this was a viral incident in July of 2025, where a kiss cam at a cold play concert, I believe in Boston, showed uh a CEO of a tech company, Andy Byron, and his HR chief Kristen, in an awkward embrace, leading to public speculation about what looked to be an affair, and their eventual resignations and departure from the company Astronomer, subsequent media coverage, and Kristen breaking her silence months later after the situation.
32:29
SPEAKER_01: So I think she recently did an interview where she was talking about how this moment really impacted her life and her career.
32:36
SPEAKER_01: But what led up to this?
32:38
SPEAKER_01: So, how did this become such a talking point and a moment in our culture?
32:44
SPEAKER_01: So, at a Coldplay concert, as I mentioned, on the Jumbotram, Jumbotron Kiss Cam, uh it zoomed in on this man Andy and this woman Kristen, and they were hugged up, okay.
32:59
SPEAKER_01: Uh, and when they were put on screen, they awkwardly ducked away and turned their backs.
33:06
SPEAKER_01: And that's what really made the moment so viral so quickly.
33:10
SPEAKER_01: It was more of their reaction to being caught.
33:12
SPEAKER_01: It just looked so sketchy, like, you know, they were caught red-handed in this moment.
33:18
SPEAKER_01: It immediately sparked online frenzy and a lot of speculation about workplace romances.
33:25
SPEAKER_01: The aftermath of the situation was that Andy, the CEO, resigned, you know, released a public statement.
33:32
SPEAKER_01: The HR chief left the company.
33:35
SPEAKER_01: Uh, she faced a lot of public scrutiny, a lot of uh online memes, which I'm sure were very difficult to live through.
33:44
SPEAKER_01: But uh in December of 2025, Kirsten later told the New York Times that she had made a bad decision after a night of drinks, and she acknowledged the inappropriate behavior with her boss.
33:55
SPEAKER_01: She took accountability, but she discussed how it had really impacted her career.
34:00
SPEAKER_01: It had very serious consequences.
34:02
SPEAKER_01: So why it went viral, why this moment was so popular, was because of the workplace dynamics, I think, for one.
34:09
SPEAKER_01: The public exposure of this potential affair between these executives, I think definitely struck a chord.
34:16
SPEAKER_01: I think it was also viral because of how painfully awkward it was, both of their reactions, both his and hers in different ways, um, making it very shareable, making it very funny.
34:26
SPEAKER_01: And of course, the internet's role in this, it amplified the situation.
34:30
SPEAKER_01: You know, a very fleeting moment without social media turned into this sustained global sensation with memes, commentary, interviews, and even reenactments.
34:44
SPEAKER_01: So, why I put this on the list at number six.
34:47
SPEAKER_01: This situation, this trend sparked worldwide commentary and articles, you know, and soon ensued across countries and it led to other viral marketing moments, one of which I will cover on my next episode.
35:02
SPEAKER_01: So the next one I'll do after this social media highlights of 2025 is one focused on my top marketing moments of 2025.
35:11
SPEAKER_01: One of which I will give you a sneak peek includes Astronomer and leverages Gwyneth Paltrow.
35:17
SPEAKER_01: But all of that was tied to this cold play kiss cam moment.
35:21
SPEAKER_01: Several personal and professional consequences uh for those involved, but it resulted in a very interesting, widespread discussion about workplace dynamics.
35:31
SPEAKER_01: So that is number six, the cold play concert kiss cam moment.
35:36
SPEAKER_01: Okay, I have so much to chat through, but we only have five left, you guys.
35:41
SPEAKER_01: And coming in at number five is something that I have personally found so much joy in over the last year, and I felt compelled to share it.
35:51
SPEAKER_01: This is not something that had huge widespread uh fame or shareability, but I spend a lot of time looking in this and getting inspiration.
36:03
SPEAKER_01: And that is the bald subreddit.
36:07
SPEAKER_01: Yes, that's right, the bald subreddit community.
36:11
SPEAKER_01: So, what is the bald subreddit, you may ask?
36:14
SPEAKER_01: So, the bald community, it's a very positive supportive space on Reddit, okay, where people share their stories of hair loss, they share glow-up transformations, so people shaving their head, usually, usually men, but it also involves women.
36:33
SPEAKER_01: It is a place of uh very significant encouragement for people with balding or thinning hair, discussion of related hair topics.
36:43
SPEAKER_01: But the overwhelming focus of this group, and why I love it so much, is it is a corner of the internet with a focus on confidence and acceptance rather than shame.
36:56
SPEAKER_01: You know, in this very complex digital landscape internet world where there's so much hatred, there's so much negativity, there's so much fear-mongering, there's so much tension.
37:09
SPEAKER_01: This is one little corner of Reddit where there is so much love and support and acceptance.
37:18
SPEAKER_01: It's a community of people sharing their experiences, advice, and celebrating their baldness as a choice or as a natural progression.
37:27
SPEAKER_01: Okay.
37:28
SPEAKER_01: And often features really fun before and afters.
37:31
SPEAKER_01: And women, I mean, it definitely is more men for sure in this Reddit community, but I would say it's probably at least at this point, like 30% women who just love to look at the men's before and after pictures.
37:46
SPEAKER_01: Um, you know, before and after shaving their heads.
37:49
SPEAKER_01: So why I love it.
37:51
SPEAKER_01: Okay, it's over 300,000 followers of people.
37:54
SPEAKER_01: That's right.
37:54
SPEAKER_01: 300,000 people in this group.
37:58
SPEAKER_01: Okay, as I mentioned, both balding and non-balding, like myself.
38:02
SPEAKER_01: I have a full head of hair, but it's so amazing because it's so encouraging, it's so warm, so supportive, and just like full of words of affirmation to people, mostly men, who struggle with hair loss, and have finally decided to let it go of their hair.
38:17
SPEAKER_01: Why it made the list for me?
38:19
SPEAKER_01: Because it's just an example of the positive impact of social media, community building, over shared experiences, and it's just truly unlike anything I've seen on the internet, and I've been on the internet, you know, for a very long time now.
38:33
SPEAKER_01: This is a very confidence-boosting digital space.
38:36
SPEAKER_01: So here's some of their stats if you're curious.
38:38
SPEAKER_01: 1.4 million weekly visitors, 20,000 weekly posts, and a total of 350,000 members in the bald reddit community.
38:48
SPEAKER_01: Number four on my list of favorite moments is Oneijah Robinson.
38:53
SPEAKER_01: Oneija Robinson, this may be a name you remember because I covered her earlier uh last year on this podcast where I talked about the viral sensation from New York.
39:06
SPEAKER_01: And I have to put her at number four, you guys.
39:09
SPEAKER_01: Honestly, she could go at number one.
39:11
SPEAKER_01: But honestly, there were a few other things that I have ahead of her, but she, without question, is one of my favorite, favorite moments.
39:20
SPEAKER_01: So if you're not familiar with Oneija, who is she?
39:23
SPEAKER_01: Oneija Robinson is an American woman from New York who became an international internet sensation and media spectacle last year after a failed attempt to marry a 19-year-old Pakistani boy she met online.
39:40
SPEAKER_01: Okay, there was a lot I just said in that sentence, but let me break down her story a bit more.
39:48
SPEAKER_01: So, back in I think fall of 2024, this woman traveled to Pakistan to marry a man that she had developed a relationship with online, I think.
40:00
SPEAKER_01: Over a couple years they had developed this relationship.
40:02
SPEAKER_01: I think during their courtship, this woman used a filter of Nicki Minaj.
40:07
SPEAKER_01: And so the young man uh didn't really know what she actually looked like.
40:12
SPEAKER_01: But upon her arrival to Pakistan, the boy and his family refused a marriage due to their age difference.
40:19
SPEAKER_01: I believe she's in her 30s.
40:21
SPEAKER_01: Um, and I think because you know, she clearly was not the woman she uh, you know, she was not the woman she portrayed herself to be.
40:31
SPEAKER_01: And uh so I think the family left that home.
40:35
SPEAKER_01: This woman Oneija was left stranded in Pakistan on an expired visa.
40:41
SPEAKER_01: Rather than return to the US, okay, this woman refused to leave Pakistan, camped outside that man's home, former home, and held a series of press conferences.
40:54
SPEAKER_01: And during these widely circulated socialized media appearances that, as we now know, were all over TikTok, all over Instagram, everywhere, she made a number of very uh bizarre demands to the Pakistani government, including different sums of money, uh, from 5,000 to 100,000 up front.
41:17
SPEAKER_01: She was committing to rebuilding infrastructure in Pakistan and and hotels.
41:21
SPEAKER_01: So she just became a spectacle for Pakistan.
41:26
SPEAKER_01: Um and so there is like a dark side to the story, and that this woman clearly was struggling with her mental health.
41:32
SPEAKER_01: And I think it was later discovered that she did have bipolar disorder, but she was definitely having a uh weak mental health moment, I'd say, while she was over over there in Pakistan.
41:46
SPEAKER_01: So this went on honestly for weeks, you guys.
41:49
SPEAKER_01: If you remember uh the social media appearances, the press conferences, eventually she got support and help in Pakistan, and they, you know, gave her uh mental uh health uh assistance and they gave her food and shelter.
42:07
SPEAKER_01: Um, I think she was briefly detained in Dubai before going back to New York.
42:14
SPEAKER_01: Um, but she has embraced her internet fame since returning back to the states.
42:19
SPEAKER_01: Uh, she's become somewhat of a minor social media celebrity, probably a celebrity around, you know, New York, and and she claims that she still talks to this Pakistani man.
42:30
SPEAKER_01: I don't know, y'all.
42:31
SPEAKER_01: So I I mean I'd say all that to say this woman clearly is in uh interesting mental state, and I do hope that she gets you know continued care and treatment.
42:41
SPEAKER_01: But she gave us great one-liners and a lot of great viral moments last year, so that's why I put her in uh the number four spot, uh, because she became a global spectacle via social media, for better or for worse.
42:56
SPEAKER_01: Her Pakistani press conferences that were shared widely, her classic one-liners that made her infamous, and the debates and discussion, as I said, that it sparked around mental health, and more importantly, the hospitality of the Pakistani people.
43:12
SPEAKER_01: Uh, if you look at Google Trends Data, Oneijah Robinson interest peaked in February 2025 and held strong until Q3.
43:19
SPEAKER_01: So she really had a sustained moment in uh digital conversations.
43:25
SPEAKER_01: Only a few more left.
43:27
SPEAKER_01: Okay, number three for me is MetaThreads, my my third favorite social media moment.
43:36
SPEAKER_01: It was really Threads in its entirety.
43:40
SPEAKER_01: So, what is Threads?
43:41
SPEAKER_01: Threads is a text-based social media app from Meta, and it's designed for public conversations, and it really is a direct competitor to X, which was formerly Twitter.
43:52
SPEAKER_01: Threads allows users to share short updates, just like Twitter, photos and videos, and it leverages Instagram's existing user base for quick adoption and a very seamless user integration.
44:05
SPEAKER_01: So, MetaThreads, they've been growing very steadily and they've been, you know, becoming more popular.
44:11
SPEAKER_01: I can definitely tell.
44:12
SPEAKER_01: They have over 400 million active users, I think, as of late 2025.
44:17
SPEAKER_01: So they are now a major contender to X, also known as Twitter, especially on mobile, where it can sometimes surpass X in daily active mobile users as of late 2025.
44:30
SPEAKER_01: So looking at its growth trajectory, it's looking like Threads may overtake X at some point.
44:36
SPEAKER_01: I'm not gonna lie.
44:37
SPEAKER_01: I could I could totally foresee that.
44:40
SPEAKER_01: Threads is very usable, it's very easy, it's very active, and I love it.
44:45
SPEAKER_01: I'm constantly sharing on threads, so catch me on threads.
44:48
SPEAKER_01: Chloe Gabrielle.
44:49
SPEAKER_01: But um, yeah, I think it's a great alternative to Twitter.
44:53
SPEAKER_01: Um, great AI recommendations, and it's still an evolving platform in its early days.
45:00
SPEAKER_01: So why I put it on the list at number three because it's a platform that I'm actually using.
45:05
SPEAKER_01: I get a lot of enjoyment out of threads, out of the discussions on threads, out of the content that's delivered to me on threads.
45:12
SPEAKER_01: It is mostly hate-free, it's mostly incel free, and I forgot how much I enjoy a blank test space for sharing thoughts and ideas.
45:23
SPEAKER_01: Number two duh on my list of 2025 social media trends is the overall utilization of gospel music.
45:35
SPEAKER_01: That's right, the overall resurgence of gospel music sounds, trends, and audio across all social media platforms.
45:45
SPEAKER_01: If I haven't shared before here, I'm a huge fan of gospel music.
45:49
SPEAKER_01: I'm a huge listener of gospel music.
45:51
SPEAKER_01: I grew up singing, listening to gospel music in the church at school.
45:56
SPEAKER_01: I sang y'all in so many gospel choirs from church to uh high school to university to college, even after college, I've I've sung in so many gospel choirs.
46:07
SPEAKER_01: I was president of gospel choir, believe it or not, in college.
46:11
SPEAKER_01: And I love gospel music.
46:12
SPEAKER_01: I think it's like a sadly a dying genre of music, as you know, maybe more traditional, watered down, like lack, you know, CCM, which is totally lacking of soul, has become the predominant style of Christian music across all kinds of religious communities.
46:30
SPEAKER_01: But I don't know, I feel like when things start dying out, you know, that's when like the demand seems to rise again.
46:38
SPEAKER_01: So I feel like there's like an increased interest in gospel music and the preservation of gospel music, and of course, using it strategically on social media.
46:47
SPEAKER_01: So several trends, especially those on TikTok and Instagram, are making use of popular gospel music and are praised music sounds.
46:55
SPEAKER_01: Why it's on the list?
46:56
SPEAKER_01: Because of its cultural impact, continued usage and resurgence, and I think it's just showing honestly a demand for traditional black gospel music and a lessening demand for CCM.
47:07
SPEAKER_01: I'm not gonna lie, I think the era of Maverick City music dominating Christian spaces is like coming to an end.
47:14
SPEAKER_01: I mean, if it's not already, like it is.
47:17
SPEAKER_01: Um, and so over the last 12 months, looking at Google Trends, gospel music interest peaked online in December.
47:24
SPEAKER_01: I wonder if it's the same if we look over the course of five years.
47:28
SPEAKER_01: Let me do that quick search right now.
47:30
SPEAKER_01: Gospel music in the United States over the past five years.
47:35
SPEAKER_01: Um, so it's been, huh.
47:37
SPEAKER_01: Gospel music has kind of been had a continued trends or interest over time.
47:42
SPEAKER_01: So anyway, natural ramble.
47:44
SPEAKER_01: That was number two, y'all.
47:45
SPEAKER_01: The utilization of the gospel music.
47:48
SPEAKER_01: And coming in at number one.
47:54
SPEAKER_01: Okay, that was my attempt at a germroll.
47:56
SPEAKER_01: It just made my dog bark.
47:58
SPEAKER_01: Josie, it's okay.
48:00
SPEAKER_01: I know, I know, I know.
48:02
SPEAKER_01: Josie, it's okay.
48:03
SPEAKER_01: Okay, now I gotta pause it because my dog's going crazy.
48:07
SPEAKER_01: Okay, here we go.
48:10
SPEAKER_01: Number one on my list of 2025 social media trends is AI generated content and ads.
48:18
SPEAKER_01: You guessed it.
48:20
SPEAKER_01: Number one is AI, y'all.
48:21
SPEAKER_01: Number one is AI on my list.
48:24
SPEAKER_01: AI generated content on social media continues to increase across social platforms, allowing companies and consumers to post more frequently and operate with more creative freedoms, for better or for worse.
48:40
SPEAKER_01: AI usage, you know, built-in AI features, AI generated content by you know everyday people are increasing because you know they're faster, cheaper, and more scalable than human-only creation.
48:56
SPEAKER_01: Okay, looking at content.
48:57
SPEAKER_01: Advances in AI allow both brands, companies, and creators to produce high volumes of images, videos, captions, you know, add variations.
49:09
SPEAKER_01: It allows creators to create at scale and variants at scale and minutes.
49:14
SPEAKER_01: It dramatically reduces production cost and turnaround time for you know companies, businesses, and creators who create content online.
49:22
SPEAKER_01: Of course, as we know, platforms also reward frequency of hosting and personalization of content.
49:28
SPEAKER_01: And AI is making it easier than ever to A-B test creative, to tailor messaging to micro audiences, to niche communities, to localize that content for various regions and respond in real time to trends, okay, key advantages in an algorithm-driven space.
49:47
SPEAKER_01: As ad competition across these platforms, right, from YouTube to Facebook to TikTok, 2x continues to grow.
49:56
SPEAKER_01: Marketers will need to use AI, as do, as will all content creators, to optimize performance, to predict engagement, and to automate those campaigns.
50:06
SPEAKER_01: On the supply side, AI tools are now embedded directly into social platforms and adam managers, and they're lowering the barrier to entry.
50:14
SPEAKER_01: On the demand side, companies and brands face pressure to always be on, making the automation essential.
50:22
SPEAKER_01: Together, efficiency gains, algorithm incentives, and these built-in AI tools are driving steady AI adoption.
50:31
SPEAKER_01: So, yeah, that was my number one, you guys.
50:34
SPEAKER_01: AI.
50:34
SPEAKER_01: AI is accelerating everything.
50:37
SPEAKER_01: It's accelerating content, it's accelerating how we how we engage, it's accelerating content saturation online.
50:44
SPEAKER_01: Okay, feeds are no longer polished and they're crowded and sometimes repetitive.
50:50
SPEAKER_01: And it makes it harder for individual voices and creators to stand out.
50:55
SPEAKER_01: It also unfortunately has the ability to create content fatigue and an audience fatigue.
51:01
SPEAKER_01: Okay, we are humans with limit limited attention spans, and we are living limit living in this increasingly saturated space.
51:10
SPEAKER_01: Also, it can blur authenticity, okay?
51:13
SPEAKER_01: As AI-generated faces, voices, captions, stories proliferate across the internet.
51:19
SPEAKER_01: Authentic stories are harder and harder to prove.
51:22
SPEAKER_01: So this is a plus if you're listening to me and you're a creator, is that authenticity will never go out of style.
51:27
SPEAKER_01: AI cannot replace authenticity and authentic voices and expressions.
51:32
SPEAKER_01: So, so rest in that, rest in knowing that, and don't fear when you're thinking of AI.
51:39
SPEAKER_01: AI can be a powerful tool for creativity.
51:42
SPEAKER_01: You know, creativity is less about making everything from scratch, and it's more about directing, curating, aggregating, and editing different outputs.
51:52
SPEAKER_01: Think of it that way when you're thinking of AI usage and content.
51:56
SPEAKER_01: And looking at Google Trends, AI interest peaked in July of 2025 but remains strong even today.
52:04
SPEAKER_01: And that is it, you guys.
52:05
SPEAKER_01: If you've been listening to me for the past 50 plus minutes, you would have seen that I've made it through my list of top 12 social media trends and moments of 2025.
52:17
SPEAKER_01: And yeah, this is always fun to do because it gets my brain turning, it gets the creative juices flowing, and it's a nice um, you know, kind of like a retrospective on on things that worked, on the moments that define the culture and things that are helping to actively shift the culture, even right now.
52:36
SPEAKER_01: And thinking of AI, I put all of these notes and trends into an AI tool, and I was curious to what insights or commonalities I would find.
52:46
SPEAKER_01: And this is what it told me.
52:48
SPEAKER_01: Looking at these trends, this is what it told me.
52:51
SPEAKER_01: References and moments that really stick, right?
52:55
SPEAKER_01: That really stick online are those that carry cultural weight, nostalgia, or a commentary beyond the moment itself.
53:04
SPEAKER_01: Wellness continues to resonate with younger people.
53:07
SPEAKER_01: Health is aestheticized, okay.
53:10
SPEAKER_01: Health is a trend, health, and wellness continues to be a trend.
53:14
SPEAKER_01: Trends, current trends, almost always start in niche corners of the internet before amplifying and exploding, okay, across the internet.
53:25
SPEAKER_01: And there is still a very strong pull towards nostalgia and meaningful, authentic community interactions.
53:34
SPEAKER_01: So if you're a marketer, if you're a content creator, if you're an entrepreneur or an executive at a business, I think those are words that should resonate with you as you're thinking through how you want to show up, how you want to brand yourself, the kind of content, whether it's podcasting or audio content, video content, things that resonate, nostalgia, authentic interactions, community building, positivity, health and wellness, and moments that really spark cultural debate.
54:10
SPEAKER_01: So let's take that energy, that momentum, these ideas with us into the new year as we ideate, create, and launch campaigns and products in the new year.
54:21
SPEAKER_01: Thank you so much for listening.
54:23
SPEAKER_01: I can't wait to dive into more cultural commentary, career discussions, personal growth, and ideas around ambition and navigating ambition in our modern world.
54:35
SPEAKER_01: So stay tuned.
54:37
SPEAKER_01: Thank you as always for listening.
54:38
SPEAKER_01: If you like this show, how about you, you know, rate my show?
54:42
SPEAKER_01: How about you follow or share it with someone you know or love and someone who you know finds social media discussion interesting?
54:51
SPEAKER_01: Love you, thank you.
54:53
SPEAKER_01: Here's to an amazing 2026.
54:56
SPEAKER_01: Let's conquer the world, let's take over, let's make ourselves known, let's share our voice, let's be heard, let's show up, let's be purposeful, let's be intentional.
55:08
SPEAKER_00: Love you, talk to you soon.