Latest / Fire Footwear: Sneakers Talk (with Matt Frates) / Frank Cooke and Tom Sachs Return to Nike

Transcript

Frank Cooke and Tom Sachs Return to Nike · Fire Footwear: Sneakers Talk (with Matt Frates)

• 0:00
  Some
• 0:00
  familiar
• 0:01
  faces
• 0:01
  are
• 0:01
  returning
• 0:02
  to
• 0:02
  Nike.
• 0:03
  What
• 0:03
  does
• 0:03
  it
• 0:03
  mean?
• 0:04
  We're
• 0:04
  going
• 0:04
  to
• 0:04
  dive
• 0:05
  into
• 0:05
  that.
• 0:05
  This
• 0:05
  time
• 0:06
  on
• 0:06
  fire
• 0:06
  footwear.
• 0:26
  Welcome
• 0:26
  back
• 0:26
  to
• 0:26
  fire
• 0:26
  footwear,
• 0:27
  everybody.
• 0:27
  As
• 0:28
  always,
• 0:28
  this
• 0:28
  is
• 0:28
  your
• 0:29
  host,
• 0:29
  Matt
• 0:29
  frates.
• 0:29
  I
• 0:29
  hope
• 0:30
  that
• 0:30
  this
• 0:30
  finds
• 0:30
  you
• 0:30
  well.
• 0:31
  I
• 0:31
  want
• 0:31
  to
• 0:31
  thank
• 0:32
  you
• 0:32
  again
• 0:32
  for
• 0:33
  coming
• 0:33
  back
• 0:33
  to
• 0:33
  this
• 0:33
  podcast.
• 0:34
  It
• 0:34
  means
• 0:34
  a
• 0:34
  lot
• 0:34
  to
• 0:35
  me.
• 0:35
  I
• 0:35
  want
• 0:35
  to
• 0:35
  remind
• 0:36
  everybody
• 0:36
  that
• 0:36
  I
• 0:36
  was
• 0:37
  on
• 0:37
  the
• 0:37
  in
• 0:37
  kicks.
• 0:38
  We
• 0:38
  trust
• 0:38
  podcast.
• 0:39
  K
• 0:39
  I
• 0:39
  X.
• 0:40
  We
• 0:40
  trust
• 0:40
  podcast.
• 0:41
  They
• 0:41
  were
• 0:42
  great
• 0:42
  guys.
• 0:42
  Trevor
• 0:43
  and
• 0:43
  Kevin
• 0:43
  were
• 0:44
  amazing.
• 0:44
  We
• 0:44
  had
• 0:44
  a
• 0:45
  great
• 0:45
  nearly
• 0:45
  two
• 0:46
  hour
• 0:46
  conversation.
• 0:47
  You
• 0:47
  can
• 0:47
  find
• 0:47
  that
• 0:48
  wherever
• 0:48
  it
• 0:48
  is
• 0:48
  that
• 0:48
  you
• 0:48
  find
• 0:49
  your
• 0:49
  podcast.
• 0:49
  But
• 0:49
  as
• 0:50
  always,
• 0:50
  I
• 0:50
  want
• 0:50
  to
• 0:51
  make
• 0:51
  sure
• 0:51
  that
• 0:52
  you
• 0:52
  support
• 0:52
  the
• 0:52
  people
• 0:53
  who
• 0:53
  support
• 0:53
  me.
• 0:54
  So
• 0:54
  go
• 0:54
  and
• 0:54
  hit
• 0:54
  follow
• 0:55
  on
• 0:55
  them.
• 0:55
  Go
• 0:55
  and
• 0:56
  find
• 0:56
  them
• 0:56
  on
• 0:56
  Instagram.
• 0:57
  Follow
• 0:57
  their
• 0:57
  account.
• 0:58
  Because
• 0:58
  I
• 0:58
  think
• 0:58
  it's
• 0:58
  very
• 0:59
  important
• 0:59
  within
• 0:59
  the
• 0:59
  sneaker
• 1:00
  community
• 1:00
  that
• 1:00
  we
• 1:01
  hold
• 1:01
  ourselves
• 1:01
  up,
• 1:02
  that
• 1:02
  we
• 1:02
  support
• 1:03
  each
• 1:03
  other,
• 1:03
  because
• 1:03
  I
• 1:03
  think
• 1:04
  that's
• 1:04
  how
• 1:04
  the
• 1:04
  culture
• 1:05
  continues
• 1:05
  to
• 1:05
  grow.
• 1:06
  So
• 1:06
  last
• 1:06
  week,
• 1:07
  I
• 1:07
  did
• 1:07
  an
• 1:07
  episode
• 1:07
  about
• 1:08
  Nike
• 1:08
  CEO
• 1:09
  change,
• 1:09
  and
• 1:10
  I
• 1:10
  tried
• 1:10
  to
• 1:10
  focus
• 1:11
  on
• 1:11
  the
• 1:12
  positives
• 1:12
  and
• 1:12
  negatives
• 1:13
  or
• 1:13
  the
• 1:13
  highs
• 1:13
  and
• 1:14
  lows
• 1:14
  that
• 1:15
  John
• 1:15
  Donahoe's
• 1:16
  tenure
• 1:16
  at
• 1:16
  Nike
• 1:16
  saw.
• 1:17
  And
• 1:17
  I
• 1:18
  think
• 1:18
  that
• 1:18
  I
• 1:18
  missed
• 1:18
  the
• 1:18
  boat
• 1:19
  a
• 1:19
  little
• 1:19
  bit
• 1:19
  on
• 1:20
  thinking
• 1:20
  about
• 1:20
  this
• 1:21
  in
• 1:21
  the
• 1:21
  proper
• 1:21
  context.
• 1:22
  I
• 1:22
  mean,
• 1:22
  at
• 1:22
  the
• 1:22
  time,
• 1:23
  we
• 1:23
  knew
• 1:23
  that
• 1:23
  the
• 1:23
  CEO
• 1:24
  change
• 1:24
  was
• 1:24
  happening,
• 1:25
  but
• 1:25
  we
• 1:25
  really
• 1:25
  hadn't
• 1:26
  seen
• 1:26
  any
• 1:26
  signs
• 1:26
  of
• 1:27
  life
• 1:27
  out
• 1:27
  of
• 1:27
  what
• 1:27
  the
• 1:27
  new
• 1:28
  direction
• 1:28
  was
• 1:28
  going
• 1:29
  to
• 1:29
  be.
• 1:29
  The
• 1:29
  thing
• 1:30
  I
• 1:30
  think
• 1:30
  I
• 1:30
  was
• 1:30
  right
• 1:30
  about,
• 1:31
  though,
• 1:31
  is
• 1:31
  that
• 1:31
  I
• 1:31
  think
• 1:32
  most
• 1:32
  people
• 1:32
  out
• 1:33
  there
• 1:33
  don't
• 1:33
  really
• 1:33
  care
• 1:34
  who
• 1:34
  the
• 1:34
  CEO
• 1:34
  of
• 1:35
  a
• 1:35
  company
• 1:35
  is.
• 1:36
  I
• 1:36
  think
• 1:36
  that
• 1:36
  sneaker
• 1:37
  culture
• 1:37
  might
• 1:37
  be
• 1:37
  a
• 1:38
  little
• 1:38
  bit
• 1:38
  different
• 1:38
  because,
• 1:39
  and
• 1:39
  I
• 1:40
  think
• 1:40
  also
• 1:40
  social
• 1:40
  media
• 1:41
  helps
• 1:41
  change
• 1:41
  that
• 1:42
  a
• 1:42
  little
• 1:42
  bit.
• 1:42
  We
• 1:43
  know
• 1:43
  more
• 1:43
  than
• 1:43
  we
• 1:44
  ever
• 1:44
  did.
• 1:44
  There's
• 1:44
  so
• 1:45
  much
• 1:45
  more
• 1:45
  information
• 1:46
  that's
• 1:46
  out
• 1:46
  there
• 1:46
  that
• 1:47
  we
• 1:47
  know
• 1:47
  who
• 1:47
  the
• 1:47
  CEO
• 1:48
  is.
• 1:48
  We
• 1:48
  know
• 1:49
  when
• 1:49
  they've
• 1:49
  changed
• 1:49
  things
• 1:50
  over.
• 1:50
  But
• 1:51
  the
• 1:51
  thing
• 1:51
  is,
• 1:51
  is
• 1:51
  since
• 1:52
  I've
• 1:52
  been
• 1:52
  in
• 1:52
  sneaker
• 1:52
  culture,
• 1:53
  I
• 1:53
  think
• 1:53
  this
• 1:53
  is
• 1:53
  the
• 1:54
  second
• 1:54
  or
• 1:54
  third
• 1:55
  CEO
• 1:55
  that
• 1:55
  Nike
• 1:56
  has
• 1:56
  had.
• 1:56
  The
• 1:57
  last
• 1:57
  episode,
• 1:57
  I
• 1:57
  tried
• 1:58
  to
• 1:58
  talk
• 1:58
  about
• 1:58
  a
• 1:58
  lot
• 1:58
  of
• 1:59
  the
• 1:59
  positive
• 1:59
  things
• 1:59
  that
• 2:00
  took
• 2:00
  place
• 2:00
  for
• 2:01
  Nike
• 2:01
  in
• 2:01
  the
• 2:02
  time
• 2:02
  that
• 2:02
  John
• 2:02
  Donahoe
• 2:03
  was
• 2:03
  at
• 2:03
  the
• 2:03
  helm.
• 2:04
  I
• 2:04
  think
• 2:04
  it
• 2:04
  was
• 2:05
  a
• 2:05
  lot
• 2:05
  of
• 2:05
  positive.
• 2:05
  I
• 2:05
  mean,
• 2:06
  you
• 2:06
  could
• 2:06
  argue
• 2:06
  that
• 2:06
  Nike
• 2:07
  was
• 2:07
  at
• 2:07
  the
• 2:07
  highest
• 2:08
  of
• 2:08
  highs
• 2:08
  during
• 2:08
  that
• 2:09
  time
• 2:09
  period.
• 2:10
  Certainly
• 2:10
  resale
• 2:11
  prices
• 2:11
  would
• 2:11
  have
• 2:11
  you
• 2:12
  thinking
• 2:12
  that.
• 2:12
  But
• 2:13
  I
• 2:13
  ask
• 2:13
  you
• 2:13
  now,
• 2:14
  is
• 2:14
  what
• 2:15
  is
• 2:15
  Nike
• 2:15
  hoping
• 2:16
  to
• 2:16
  accomplish
• 2:16
  now
• 2:17
  that
• 2:17
  they're
• 2:17
  moving
• 2:17
  on
• 2:17
  to
• 2:17
  their
• 2:18
  CEO?
• 2:19
  Well,
• 2:19
  the
• 2:19
  first
• 2:19
  thing
• 2:19
  I
• 2:20
  think
• 2:20
  you've
• 2:20
  noticed
• 2:20
  is
• 2:21
  that
• 2:21
  they're
• 2:21
  looking
• 2:21
  to
• 2:21
  change
• 2:22
  the
• 2:22
  perception
• 2:23
  that
• 2:23
  they
• 2:23
  are
• 2:23
  an
• 2:23
  uncool
• 2:24
  brand.
• 2:24
  John
• 2:25
  Donahoe,
• 2:25
  for
• 2:25
  everything
• 2:26
  that
• 2:26
  he
• 2:26
  brought
• 2:26
  to
• 2:27
  the
• 2:27
  table
• 2:27
  was
• 2:28
  a
• 2:28
  CEO.
• 2:29
  And
• 2:29
  I
• 2:29
  mean
• 2:29
  that
• 2:29
  in,
• 2:30
  he
• 2:30
  wore
• 2:30
  suits,
• 2:31
  he
• 2:31
  looked
• 2:31
  professional.
• 2:32
  He
• 2:33
  didn't
• 2:33
  seem
• 2:33
  like
• 2:33
  he
• 2:34
  fit
• 2:34
  into
• 2:34
  the
• 2:35
  culture.
• 2:35
  Now,
• 2:35
  I
• 2:35
  also
• 2:36
  said
• 2:36
  that
• 2:36
  Nike
• 2:36
  is
• 2:37
  not
• 2:37
  just
• 2:37
  about
• 2:37
  sneaker
• 2:38
  culture,
• 2:38
  but
• 2:39
  you
• 2:39
  get
• 2:39
  the
• 2:39
  idea.
• 2:40
  He
• 2:40
  didn't
• 2:40
  seem
• 2:40
  like
• 2:41
  one
• 2:41
  of
• 2:41
  us,
• 2:41
  if
• 2:42
  that
• 2:42
  makes
• 2:42
  sense.
• 2:43
  And
• 2:43
  so
• 2:43
  they
• 2:43
  switch
• 2:44
  over
• 2:44
  to
• 2:44
  a
• 2:44
  guy
• 2:44
  in
• 2:44
  Elliot
• 2:45
  Hill
• 2:45
  who
• 2:46
  has
• 2:46
  a
• 2:46
  ton
• 2:46
  of
• 2:47
  pedigree
• 2:47
  with
• 2:47
  the
• 2:48
  company.
• 2:48
  30
• 2:49
  plus
• 2:49
  years
• 2:49
  with
• 2:49
  Nike,
• 2:50
  starting
• 2:50
  out
• 2:50
  as
• 2:51
  an
• 2:51
  intern,
• 2:52
  holding
• 2:52
  some
• 2:52
  major
• 2:53
  positions.
• 2:54
  And
• 2:54
  I
• 2:54
  think
• 2:54
  the
• 2:54
  perception
• 2:55
  that
• 2:55
  they're
• 2:55
  trying
• 2:55
  to
• 2:56
  give
• 2:56
  us,
• 2:56
  the
• 2:56
  consumer,
• 2:57
  is
• 2:58
  that
• 2:58
  this
• 2:58
  guy
• 2:59
  eats,
• 2:59
  sleeps
• 3:00
  and
• 3:00
  breathes
• 3:01
  Nike.
• 3:01
  This
• 3:02
  guy
• 3:02
  is
• 3:02
  one
• 3:03
  of
• 3:03
  us.
• 3:03
  He
• 3:03
  thinks
• 3:03
  about
• 3:04
  the
• 3:04
  brand.
• 3:04
  He
• 3:04
  thinks
• 3:05
  about
• 3:05
  how
• 3:05
  the
• 3:05
  brand
• 3:06
  can
• 3:06
  be
• 3:06
  better
• 3:06
  for
• 3:06
  its
• 3:07
  consumer.
• 3:08
  And
• 3:08
  I
• 3:08
  think
• 3:08
  that's
• 3:08
  a
• 3:08
  really
• 3:09
  important
• 3:09
  distinction
• 3:09
  to
• 3:10
  make
• 3:10
  because
• 3:11
  I
• 3:11
  believe
• 3:11
  that
• 3:11
  it's
• 3:12
  the,
• 3:12
  the
• 3:12
  future
• 3:12
  of
• 3:12
  what
• 3:13
  Nike
• 3:13
  is
• 3:13
  trying
• 3:13
  to
• 3:14
  do.
• 3:14
  Fast
• 3:15
  forward
• 3:15
  to
• 3:15
  this
• 3:16
  week.
• 3:16
  I
• 3:16
  think
• 3:16
  you're
• 3:16
  seeing
• 3:17
  some
• 3:17
  growing
• 3:17
  signs
• 3:18
  that
• 3:18
  Nike
• 3:18
  is
• 3:19
  on
• 3:19
  the
• 3:19
  path
• 3:19
  to
• 3:20
  treading
• 3:20
  a
• 3:20
  new
• 3:21
  path
• 3:21
  for
• 3:21
  themselves.
• 3:22
  First
• 3:22
  thing,
• 3:23
  the
• 3:23
  return
• 3:23
  of
• 3:24
  Frank
• 3:24
  Cook
• 3:25
  to
• 3:25
  the
• 3:25
  design
• 3:26
  world
• 3:26
  with
• 3:26
  Nike.
• 3:27
  If
• 3:27
  you
• 3:27
  don't
• 3:28
  know
• 3:28
  anything
• 3:28
  about
• 3:29
  Frank
• 3:29
  Cook,
• 3:29
  I
• 3:29
  think
• 3:30
  you
• 3:30
  need
• 3:30
  to
• 3:30
  look
• 3:30
  him
• 3:30
  up.
• 3:31
  Frank
• 3:31
  Cook
• 3:32
  is
• 3:32
  helpful
• 3:33
  or
• 3:33
  responsible
• 3:34
  in
• 3:34
  so
• 3:34
  many
• 3:35
  of
• 3:35
  some
• 3:35
  of
• 3:35
  the
• 3:35
  greatest
• 3:36
  colorways
• 3:37
  and
• 3:37
  greatest
• 3:38
  releases
• 3:38
  that
• 3:38
  we've
• 3:39
  seen
• 3:39
  over
• 3:39
  the
• 3:39
  last
• 3:40
  decade
• 3:40
  or
• 3:40
  so.
• 3:41
  The
• 3:41
  shattered
• 3:42
  backboards.
• 3:42
  While
• 3:42
  he
• 3:42
  maybe
• 3:43
  didn't
• 3:43
  have
• 3:43
  a
• 3:43
  direct
• 3:44
  impact
• 3:44
  on
• 3:44
  that,
• 3:45
  he
• 3:45
  was
• 3:45
  a
• 3:45
  part
• 3:45
  of
• 3:45
  that.
• 3:46
  The
• 3:46
  Air
• 3:46
  Jordan
• 3:47
  four.
• 3:47
  Raptors
• 3:47
  in
• 3:48
  2018.
• 3:49
  The
• 3:49
  Justin
• 3:49
  Timberlake
• 3:50
  man
• 3:50
  of
• 3:50
  the
• 3:50
  Woods
• 3:51
  Jordan
• 3:51
  three.
• 3:52
  The
• 3:52
  soulfly
• 3:53
  Jordan
• 3:53
  one
• 3:54
  in
• 3:54
  2018.
• 3:55
  The
• 3:55
  Air
• 3:56
  Jordan
• 3:56
  four.
• 3:56
  Cactus
• 3:57
  Jack
• 3:57
  in
• 3:57
  2018,
• 3:58
  the
• 3:58
  Houston
• 3:59
  Oilers
• 3:59
  colorway.
• 4:00
  That's
• 4:00
  a
• 4:00
  now
• 4:00
  iconic
• 4:01
  shoe.
• 4:01
  The
• 4:02
  list
• 4:02
  goes
• 4:02
  on
• 4:03
  and
• 4:03
  on.
• 4:04
  And
• 4:04
  I
• 4:04
  think
• 4:04
  what
• 4:04
  Nike
• 4:05
  is
• 4:05
  trying
• 4:05
  to
• 4:05
  accomplish
• 4:06
  by
• 4:06
  doing
• 4:06
  this
• 4:07
  is
• 4:07
  trying
• 4:07
  to
• 4:08
  add
• 4:08
  some
• 4:08
  familiarity
• 4:09
  to
• 4:09
  the
• 4:09
  brand
• 4:10
  and
• 4:10
  familiarity
• 4:11
  not
• 4:11
  just
• 4:12
  for
• 4:12
  their
• 4:12
  athletic
• 4:13
  apparel
• 4:13
  seekers.
• 4:14
  I'm
• 4:14
  talking
• 4:15
  about
• 4:15
  familiarity
• 4:15
  for
• 4:16
  people
• 4:16
  who
• 4:16
  are
• 4:16
  really
• 4:17
  embedded
• 4:17
  and
• 4:17
  deep
• 4:18
  into
• 4:18
  the
• 4:18
  culture.
• 4:19
  One
• 4:19
  of
• 4:19
  the
• 4:20
  things
• 4:20
  that
• 4:20
  today's
• 4:20
  world
• 4:21
  provides
• 4:21
  us
• 4:22
  that
• 4:22
  I
• 4:22
  think
• 4:22
  wouldn't
• 4:22
  have
• 4:23
  existed
• 4:23
  20
• 4:24
  years
• 4:24
  ago
• 4:25
  is
• 4:25
  now.
• 4:25
  A
• 4:25
  lot
• 4:25
  of
• 4:26
  people
• 4:26
  may
• 4:26
  be
• 4:26
  learning
• 4:27
  who
• 4:27
  Frank
• 4:27
  Cook
• 4:27
  is
• 4:28
  for
• 4:28
  the
• 4:28
  very
• 4:29
  first
• 4:29
  time.
• 4:30
  There's
• 4:30
  nothing
• 4:30
  wrong
• 4:31
  with
• 4:31
  that,
• 4:31
  by
• 4:31
  the
• 4:31
  way.
• 4:32
  You
• 4:32
  know
• 4:32
  that
• 4:33
  one
• 4:33
  of
• 4:33
  the
• 4:33
  reasons
• 4:33
  that
• 4:33
  I
• 4:34
  started
• 4:34
  this
• 4:34
  podcast,
• 4:35
  and
• 4:35
  one
• 4:35
  of
• 4:35
  the
• 4:35
  things
• 4:35
  that
• 4:36
  I
• 4:36
  try
• 4:36
  to
• 4:36
  accomplish
• 4:37
  on
• 4:37
  this
• 4:37
  pod
• 4:38
  is
• 4:38
  that
• 4:39
  I
• 4:39
  give
• 4:39
  you
• 4:39
  a
• 4:39
  different
• 4:40
  perspective
• 4:41
  or
• 4:41
  I
• 4:41
  cause
• 4:42
  you
• 4:42
  to
• 4:42
  learn
• 4:42
  something
• 4:43
  or
• 4:44
  remember
• 4:44
  something
• 4:44
  that
• 4:45
  maybe
• 4:45
  you
• 4:45
  hadn't
• 4:45
  remembered
• 4:46
  or
• 4:46
  maybe
• 4:47
  never
• 4:47
  knew.
• 4:48
  And
• 4:48
  for
• 4:48
  many,
• 4:49
  many
• 4:49
  people,
• 4:49
  I
• 4:50
  think
• 4:50
  Frank
• 4:50
  Cook's
• 4:51
  impact
• 4:51
  is
• 4:52
  not
• 4:52
  something
• 4:52
  they're
• 4:53
  deeply
• 4:53
  familiar
• 4:54
  with.
• 4:55
  It's
• 4:55
  something
• 4:55
  that
• 4:55
  you
• 4:55
  should
• 4:56
  be
• 4:56
  deeply
• 4:56
  familiar
• 4:57
  with
• 4:57
  because
• 4:57
  I
• 4:57
  think
• 4:58
  Nike
• 4:58
  is
• 4:58
  telling
• 4:59
  us
• 4:59
  specifically
• 5:00
  sneaker
• 5:00
  culture
• 5:01
  with
• 5:01
  this
• 5:01
  move.
• 5:02
  We
• 5:02
  hear
• 5:03
  you.
• 5:03
  We
• 5:03
  want
• 5:04
  to
• 5:04
  do
• 5:04
  something
• 5:04
  different
• 5:05
  for
• 5:05
  you.
• 5:05
  We
• 5:05
  want
• 5:06
  to
• 5:06
  give
• 5:06
  you
• 5:06
  what
• 5:07
  you
• 5:07
  have
• 5:07
  been
• 5:07
  used
• 5:08
  to
• 5:08
  up
• 5:08
  until
• 5:09
  this
• 5:09
  point.
• 5:09
  That's
• 5:10
  an
• 5:10
  important
• 5:10
  distinction
• 5:11
  to
• 5:11
  make
• 5:11
  because
• 5:12
  I
• 5:12
  believe
• 5:12
  that
• 5:13
  Nike
• 5:13
  is
• 5:13
  doing
• 5:14
  the
• 5:14
  right
• 5:14
  thing
• 5:15
  by
• 5:15
  trying
• 5:15
  to
• 5:15
  give
• 5:15
  us
• 5:16
  something
• 5:16
  that
• 5:16
  feels
• 5:17
  familiar.
• 5:17
  Now,
• 5:18
  it
• 5:18
  doesn't
• 5:18
  necessarily
• 5:19
  mean
• 5:19
  that
• 5:19
  the
• 5:19
  execution
• 5:20
  of
• 5:20
  that
• 5:20
  is
• 5:21
  going
• 5:21
  to
• 5:21
  work
• 5:22
  out,
• 5:22
  but
• 5:22
  I
• 5:23
  think
• 5:23
  this,
• 5:23
  coupled
• 5:24
  with
• 5:24
  the
• 5:24
  new
• 5:25
  CEO
• 5:25
  and
• 5:26
  the
• 5:26
  look
• 5:26
  and
• 5:26
  the
• 5:27
  feel
• 5:27
  that
• 5:27
  Nike
• 5:28
  wants
• 5:28
  the
• 5:28
  new
• 5:28
  CEO
• 5:29
  to
• 5:29
  give
• 5:30
  us,
• 5:30
  this
• 5:30
  is
• 5:31
  an
• 5:31
  important
• 5:31
  step
• 5:32
  forward.
• 5:32
  The
• 5:33
  other
• 5:33
  thing
• 5:33
  that
• 5:33
  the
• 5:34
  new
• 5:34
  CEO
• 5:34
  has
• 5:34
  already
• 5:35
  done
• 5:35
  is
• 5:36
  announce
• 5:36
  that
• 5:37
  they're
• 5:37
  going
• 5:37
  to
• 5:37
  be
• 5:37
  pulling
• 5:38
  back
• 5:38
  production
• 5:38
  on
• 5:39
  general
• 5:39
  releases.
• 5:40
  You'd
• 5:40
  think
• 5:40
  to
• 5:41
  yourself,
• 5:41
  who
• 5:41
  cares?
• 5:42
  Why
• 5:42
  do
• 5:42
  I
• 5:42
  care
• 5:42
  if
• 5:43
  general
• 5:43
  releases
• 5:44
  aren't
• 5:44
  as
• 5:44
  available?
• 5:45
  But
• 5:45
  the
• 5:45
  entire
• 5:46
  point
• 5:46
  of
• 5:46
  this
• 5:47
  is
• 5:47
  to
• 5:47
  drive
• 5:47
  up
• 5:48
  the
• 5:48
  idea
• 5:48
  of
• 5:48
  scarcity.
• 5:49
  And
• 5:50
  what
• 5:50
  does
• 5:50
  that
• 5:50
  do?
• 5:50
  It
• 5:51
  drives
• 5:51
  up
• 5:51
  the
• 5:51
  idea
• 5:52
  of
• 5:52
  hype.
• 5:53
  And
• 5:53
  what
• 5:53
  does
• 5:53
  that
• 5:53
  do?
• 5:54
  It
• 5:54
  drives
• 5:54
  up
• 5:55
  resale
• 5:55
  prices.
• 5:56
  Everybody
• 5:56
  should
• 5:57
  be
• 5:57
  having
• 5:57
  PTSD
• 5:58
  and
• 5:58
  triggering
• 5:59
  moments
• 5:59
  right
• 5:59
  now
• 6:00
  to
• 6:00
  2020
• 6:01
  through
• 6:01
  2021,
• 6:02
  maybe
• 6:02
  even
• 6:02
  2022.
• 6:04
  This
• 6:04
  is
• 6:04
  what
• 6:05
  happened.
• 6:05
  One
• 6:06
  thing
• 6:06
  that
• 6:06
  Nike
• 6:06
  did
• 6:07
  is
• 6:07
  made
• 6:08
  things
• 6:08
  available
• 6:09
  and
• 6:09
  that
• 6:10
  availability
• 6:10
  caused
• 6:11
  hype
• 6:11
  to
• 6:11
  come
• 6:11
  down.
• 6:12
  And
• 6:12
  they're
• 6:13
  looking
• 6:13
  at
• 6:13
  a
• 6:13
  lot
• 6:14
  of
• 6:14
  product
• 6:14
  that
• 6:14
  is
• 6:15
  sitting
• 6:15
  on
• 6:15
  shelves,
• 6:16
  maybe
• 6:16
  virtual
• 6:16
  shelves,
• 6:17
  but
• 6:17
  a
• 6:17
  lot
• 6:17
  of
• 6:17
  product
• 6:17
  that
• 6:18
  is
• 6:18
  sitting
• 6:18
  somewhere
• 6:19
  that
• 6:19
  they're
• 6:20
  having
• 6:20
  to
• 6:20
  send
• 6:20
  to
• 6:20
  the
• 6:20
  Nike
• 6:21
  outlet.
• 6:21
  That's
• 6:22
  not
• 6:22
  what
• 6:22
  Nike
• 6:23
  wants.
• 6:23
  That
• 6:23
  doesn't
• 6:24
  give
• 6:24
  off
• 6:24
  the
• 6:24
  idea
• 6:25
  of
• 6:25
  cool.
• 6:25
  So
• 6:26
  now
• 6:26
  you've
• 6:26
  got
• 6:26
  Frank
• 6:27
  Cook
• 6:27
  back
• 6:27
  in
• 6:27
  the
• 6:27
  mix,
• 6:28
  who
• 6:28
  could
• 6:28
  very
• 6:28
  possibly
• 6:29
  give
• 6:29
  us
• 6:29
  some
• 6:29
  of
• 6:30
  those
• 6:30
  iconic
• 6:30
  colorways
• 6:31
  and
• 6:31
  iconic
• 6:32
  designs
• 6:33
  that
• 6:33
  we're
• 6:33
  used
• 6:33
  to
• 6:34
  seeing.
• 6:34
  And
• 6:35
  now
• 6:35
  they're
• 6:35
  going
• 6:35
  to
• 6:35
  produce
• 6:36
  less
• 6:36
  of
• 6:36
  them
• 6:37
  and
• 6:37
  they're
• 6:37
  going
• 6:37
  to
• 6:37
  produce
• 6:38
  less
• 6:38
  of
• 6:38
  the
• 6:38
  regular
• 6:39
  general
• 6:39
  releases.
• 6:40
  And
• 6:40
  that
• 6:40
  means
• 6:40
  people
• 6:40
  are
• 6:41
  going
• 6:41
  to
• 6:41
  get
• 6:41
  more
• 6:41
  hyped,
• 6:42
  people
• 6:42
  are
• 6:43
  going
• 6:43
  to
• 6:43
  want
• 6:43
  more.
• 6:44
  The
• 6:44
  only
• 6:44
  thing
• 6:45
  that
• 6:45
  I'm
• 6:45
  not
• 6:45
  sure
• 6:46
  about
• 6:46
  is
• 6:46
  whether
• 6:47
  the
• 6:47
  prices
• 6:47
  are
• 6:47
  going
• 6:47
  to
• 6:48
  come
• 6:48
  down.
• 6:48
  I
• 6:48
  don't
• 6:48
  think
• 6:48
  that
• 6:48
  they
• 6:49
  are.
• 6:49
  But
• 6:49
  the
• 6:50
  prices
• 6:50
  could
• 6:50
  be
• 6:50
  the
• 6:51
  only
• 6:51
  thing
• 6:51
  that
• 6:51
  holds
• 6:52
  this
• 6:52
  combination
• 6:52
  back
• 6:53
  from
• 6:53
  Nike
• 6:54
  really
• 6:54
  making
• 6:55
  an
• 6:55
  impact.
• 6:55
  Now
• 6:56
  move
• 6:56
  to
• 6:56
  another
• 6:57
  piece
• 6:57
  of
• 6:57
  news
• 6:57
  that
• 6:57
  has
• 6:58
  been
• 6:58
  confirmed.
• 6:58
  And
• 6:58
  this
• 6:59
  was
• 6:59
  confirmed
• 6:59
  only
• 7:00
  like
• 7:00
  a
• 7:00
  day
• 7:00
  or
• 7:00
  two
• 7:01
  before
• 7:01
  I
• 7:01
  recorded
• 7:02
  this
• 7:02
  episode,
• 7:03
  the
• 7:03
  return
• 7:03
  of
• 7:04
  Tom
• 7:04
  Sachs.
• 7:05
  If
• 7:05
  you
• 7:05
  recall,
• 7:06
  I
• 7:06
  think
• 7:06
  it
• 7:06
  was
• 7:07
  in
• 7:07
  April
• 7:07
  of
• 7:07
  23.
• 7:08
  Somewhere
• 7:08
  in
• 7:08
  that
• 7:09
  time
• 7:09
  period,
• 7:10
  the
• 7:10
  news
• 7:10
  came
• 7:11
  out
• 7:11
  that
• 7:11
  Tom
• 7:11
  Sachs
• 7:12
  was,
• 7:12
  I
• 7:13
  guess
• 7:13
  you
• 7:13
  could
• 7:13
  use
• 7:13
  the
• 7:13
  word,
• 7:14
  problematic
• 7:14
  within
• 7:15
  his
• 7:15
  artwork
• 7:16
  space.
• 7:16
  A
• 7:17
  lot
• 7:17
  of
• 7:17
  accusations
• 7:18
  came
• 7:18
  out
• 7:18
  about
• 7:18
  certain
• 7:19
  things.
• 7:19
  One
• 7:20
  of
• 7:20
  the
• 7:20
  most
• 7:20
  damning
• 7:21
  ones
• 7:21
  I
• 7:21
  believe
• 7:22
  was
• 7:22
  being
• 7:22
  naked
• 7:23
  on
• 7:23
  Zoom
• 7:23
  calls
• 7:24
  not
• 7:24
  really
• 7:25
  the
• 7:25
  greatest
• 7:25
  protocol
• 7:26
  from
• 7:26
  a
• 7:26
  professional
• 7:27
  standpoint,
• 7:27
  but
• 7:28
  I
• 7:28
  think
• 7:28
  people
• 7:28
  have
• 7:28
  understood
• 7:29
  that
• 7:29
  Tom
• 7:30
  Sachs
• 7:30
  is
• 7:31
  what
• 7:31
  I
• 7:31
  would
• 7:31
  consider
• 7:32
  a
• 7:32
  delicate
• 7:33
  genius.
• 7:33
  He's
• 7:34
  an
• 7:34
  artist.
• 7:35
  He's
• 7:35
  not
• 7:35
  somebody,
• 7:35
  in
• 7:36
  my
• 7:36
  opinion.
• 7:36
  If
• 7:37
  you
• 7:37
  think
• 7:37
  about
• 7:37
  high
• 7:37
  minded
• 7:38
  creatives,
• 7:39
  do
• 7:39
  they
• 7:39
  really
• 7:40
  lack
• 7:40
  the
• 7:40
  social
• 7:41
  interaction,
• 7:42
  the
• 7:42
  social
• 7:42
  skills
• 7:43
  that
• 7:43
  a
• 7:43
  lot
• 7:43
  of
• 7:43
  the
• 7:43
  regular
• 7:44
  people
• 7:44
  like
• 7:44
  us
• 7:44
  might
• 7:45
  have?
• 7:45
  I
• 7:46
  would
• 7:46
  venture
• 7:46
  a
• 7:46
  guess
• 7:47
  that
• 7:47
  nobody
• 7:47
  listening
• 7:48
  to
• 7:48
  this
• 7:48
  podcast
• 7:48
  would
• 7:49
  ever
• 7:49
  get
• 7:49
  on
• 7:50
  a
• 7:50
  YouTube
• 7:50
  channel
• 7:51
  or
• 7:51
  a
• 7:51
  Zoom
• 7:51
  call
• 7:51
  or
• 7:52
  anything
• 7:52
  naked.
• 7:53
  We
• 7:53
  just
• 7:54
  wouldn't.
• 7:54
  There's
• 7:54
  also
• 7:55
  a
• 7:55
  ton
• 7:55
  of
• 7:55
  other
• 7:55
  stuff
• 7:55
  that
• 7:56
  came
• 7:56
  out.
• 7:56
  The
• 7:57
  bottom
• 7:57
  line
• 7:57
  with
• 7:57
  Tom
• 7:58
  Sachs
• 7:58
  comes
• 7:58
  down
• 7:59
  to
• 7:59
  Nike
• 7:59
  is
• 7:59
  making
• 8:00
  this
• 8:00
  move
• 8:01
  to
• 8:01
  make
• 8:01
  money.
• 8:02
  Many
• 8:02
  people,
• 8:03
  rightfully
• 8:03
  so,
• 8:04
  are
• 8:04
  going
• 8:04
  into
• 8:05
  the
• 8:05
  morality
• 8:05
  of
• 8:06
  the
• 8:06
  situation.
• 8:07
  Should
• 8:07
  they
• 8:08
  bring
• 8:08
  Tom
• 8:08
  Sachs
• 8:09
  back?
• 8:09
  Is
• 8:09
  he
• 8:09
  too
• 8:10
  problematic?
• 8:10
  The
• 8:11
  thing
• 8:11
  is,
• 8:11
  is
• 8:11
  I
• 8:12
  am
• 8:12
  not
• 8:12
  here
• 8:12
  to
• 8:13
  help
• 8:13
  you
• 8:13
  make
• 8:14
  that
• 8:14
  moral
• 8:14
  dilemma
• 8:15
  any
• 8:15
  easier.
• 8:16
  What
• 8:16
  it
• 8:16
  comes
• 8:17
  down
• 8:17
  to
• 8:17
  for
• 8:18
  many
• 8:18
  people
• 8:18
  is,
• 8:19
  can
• 8:19
  you
• 8:19
  separate
• 8:19
  the
• 8:20
  art
• 8:20
  from
• 8:20
  the
• 8:20
  artist?
• 8:21
  Full
• 8:21
  transparency.
• 8:22
  I
• 8:22
  don't
• 8:22
  really
• 8:23
  know
• 8:23
  a
• 8:23
  whole
• 8:23
  lot
• 8:24
  about
• 8:24
  Tom
• 8:24
  Sachs.
• 8:25
  When
• 8:25
  I
• 8:25
  hear
• 8:26
  about
• 8:26
  what
• 8:27
  it
• 8:27
  was
• 8:27
  alleged
• 8:27
  that
• 8:27
  he
• 8:28
  did,
• 8:28
  I
• 8:28
  thought,
• 8:28
  that's
• 8:29
  just
• 8:29
  not
• 8:29
  a
• 8:29
  boss
• 8:29
  that
• 8:30
  I
• 8:30
  want
• 8:30
  to
• 8:30
  work
• 8:30
  for.
• 8:31
  Is
• 8:31
  that
• 8:31
  somebody
• 8:32
  who
• 8:32
  can
• 8:32
  design
• 8:32
  sneakers
• 8:33
  and
• 8:33
  sell
• 8:33
  sneakers?
• 8:34
  You're
• 8:34
  damn
• 8:34
  right
• 8:35
  he
• 8:35
  can.
• 8:35
  And
• 8:36
  he's
• 8:36
  already
• 8:36
  proven
• 8:36
  that.
• 8:37
  The
• 8:37
  Mars
• 8:37
  yard,
• 8:38
  the
• 8:38
  Mars
• 8:38
  yard
• 8:39
  2.0,
• 8:40
  probably
• 8:41
  two
• 8:41
  of
• 8:41
  the
• 8:41
  most
• 8:42
  iconic
• 8:42
  sneaker
• 8:43
  releases
• 8:43
  almost
• 8:43
  of
• 8:43
  all
• 8:44
  time.
• 8:44
  Some
• 8:45
  people
• 8:45
  would
• 8:45
  say
• 8:45
  that
• 8:46
  they
• 8:46
  haven't
• 8:46
  really
• 8:46
  aged
• 8:47
  well,
• 8:47
  but
• 8:47
  you
• 8:47
  want
• 8:47
  to
• 8:48
  talk
• 8:48
  about
• 8:48
  something
• 8:48
  that
• 8:49
  tells
• 8:49
  a
• 8:49
  story.
• 8:50
  You
• 8:50
  want
• 8:50
  to
• 8:50
  talk
• 8:50
  about
• 8:50
  something
• 8:51
  that
• 8:51
  has
• 8:51
  intention
• 8:51
  behind
• 8:52
  it?
• 8:52
  That
• 8:53
  certainly
• 8:53
  does.
• 8:54
  The
• 8:54
  last
• 8:54
  time
• 8:55
  that
• 8:55
  we
• 8:55
  saw
• 8:55
  Tom
• 8:56
  Sachs
• 8:56
  was
• 8:56
  the
• 8:56
  general
• 8:57
  purpose
• 8:57
  shoe.
• 8:58
  And
• 8:58
  that
• 8:58
  shoe
• 8:59
  looked
• 8:59
  completely
• 9:00
  plain,
• 9:00
  but
• 9:01
  it
• 9:01
  was
• 9:01
  something
• 9:02
  so
• 9:02
  new,
• 9:03
  because
• 9:03
  the
• 9:03
  idea,
• 9:04
  the
• 9:04
  story
• 9:04
  was
• 9:05
  that
• 9:05
  it
• 9:05
  was
• 9:05
  anti
• 9:06
  hype,
• 9:06
  that
• 9:07
  you
• 9:07
  would
• 9:07
  wear
• 9:07
  it,
• 9:08
  you
• 9:08
  would
• 9:08
  crease
• 9:08
  it,
• 9:08
  you'd
• 9:09
  take
• 9:09
  it
• 9:09
  out.
• 9:09
  It
• 9:09
  was
• 9:09
  something
• 9:10
  meant
• 9:10
  to
• 9:10
  be
• 9:10
  worn,
• 9:11
  which,
• 9:12
  as
• 9:12
  we
• 9:12
  all
• 9:12
  know,
• 9:12
  in
• 9:12
  sneaker
• 9:13
  culture,
• 9:13
  isn't
• 9:14
  exactly
• 9:14
  a
• 9:15
  mainstay
• 9:15
  within
• 9:15
  the
• 9:16
  culture.
• 9:16
  I'm
• 9:17
  learning
• 9:17
  now
• 9:17
  that
• 9:18
  more
• 9:18
  and
• 9:18
  more
• 9:18
  people
• 9:19
  wear
• 9:19
  their
• 9:19
  shoes.
• 9:19
  More
• 9:20
  and
• 9:20
  more
• 9:20
  people
• 9:20
  don't
• 9:21
  care
• 9:21
  about
• 9:21
  the
• 9:21
  creasing
• 9:21
  and
• 9:22
  all
• 9:22
  that
• 9:22
  stuff.
• 9:23
  But
• 9:23
  the
• 9:23
  whole
• 9:23
  point
• 9:23
  of
• 9:23
  that
• 9:24
  release
• 9:24
  was
• 9:24
  to
• 9:25
  be
• 9:25
  anti
• 9:25
  hype
• 9:25
  beast.
• 9:26
  And
• 9:26
  so
• 9:27
  now
• 9:27
  you
• 9:27
  bring
• 9:27
  back
• 9:27
  Tom
• 9:28
  Sachs,
• 9:28
  but
• 9:28
  that's
• 9:28
  not
• 9:28
  enough.
• 9:29
  Now
• 9:29
  you
• 9:29
  announce
• 9:30
  it's
• 9:30
  going
• 9:30
  to
• 9:30
  be
• 9:30
  a
• 9:30
  Mard
• 9:31
  3.0.
• 9:32
  And
• 9:33
  that
• 9:33
  has
• 9:33
  had
• 9:34
  a
• 9:34
  lot
• 9:34
  of
• 9:34
  hype
• 9:35
  percolating
• 9:35
  out
• 9:36
  on
• 9:36
  social
• 9:36
  media,
• 9:36
  and
• 9:37
  rightfully
• 9:37
  so.
• 9:38
  A
• 9:38
  lot
• 9:38
  of
• 9:38
  people
• 9:38
  are
• 9:39
  asking
• 9:39
  the
• 9:39
  question
• 9:40
  as
• 9:40
  to
• 9:41
  whether
• 9:41
  this
• 9:41
  is
• 9:41
  something
• 9:42
  that
• 9:42
  they've
• 9:42
  had
• 9:42
  in
• 9:42
  the
• 9:42
  works.
• 9:43
  And
• 9:43
  I
• 9:43
  would
• 9:43
  venture
• 9:44
  a
• 9:44
  guess,
• 9:44
  I'm
• 9:45
  sure
• 9:45
  somebody
• 9:45
  like
• 9:45
  sock
• 9:46
  Jake
• 9:46
  probably
• 9:46
  knows
• 9:46
  more,
• 9:47
  but
• 9:47
  I
• 9:47
  would
• 9:48
  say
• 9:48
  that
• 9:48
  most
• 9:49
  likely
• 9:49
  the
• 9:49
  Marsyard
• 9:50
  3.0
• 9:51
  was
• 9:51
  something
• 9:51
  that
• 9:51
  had
• 9:52
  been
• 9:52
  in
• 9:52
  the
• 9:52
  works
• 9:53
  prior
• 9:53
  to
• 9:53
  all
• 9:53
  of
• 9:53
  the
• 9:54
  extracurriculars
• 9:55
  that
• 9:55
  Tom
• 9:55
  Sachs
• 9:56
  had
• 9:56
  on
• 9:56
  his
• 9:57
  plate.
• 9:57
  Because
• 9:58
  obviously
• 9:58
  these
• 9:59
  things
• 9:59
  take
• 9:59
  time
• 9:59
  to
• 9:59
  manufacture,
• 10:00
  they
• 10:01
  take
• 10:01
  time
• 10:01
  to
• 10:02
  design.
• 10:03
  Somebody
• 10:03
  like
• 10:03
  him,
• 10:04
  I
• 10:04
  would
• 10:04
  assume,
• 10:04
  doesn't
• 10:05
  just
• 10:05
  spit
• 10:05
  out
• 10:05
  a
• 10:05
  sneaker
• 10:06
  design
• 10:06
  and
• 10:07
  call
• 10:07
  it
• 10:07
  a
• 10:07
  day.
• 10:08
  I
• 10:08
  would
• 10:08
  assume
• 10:08
  that
• 10:08
  he
• 10:09
  has
• 10:09
  a
• 10:09
  process.
• 10:09
  I
• 10:10
  would
• 10:10
  assume
• 10:10
  that
• 10:10
  it's
• 10:11
  a
• 10:11
  very
• 10:11
  specific
• 10:12
  process
• 10:13
  and
• 10:13
  that
• 10:13
  he's
• 10:13
  very
• 10:14
  particular
• 10:14
  about
• 10:15
  how
• 10:15
  he
• 10:15
  goes
• 10:16
  about
• 10:16
  his
• 10:16
  work.
• 10:17
  But
• 10:17
  when
• 10:17
  all
• 10:17
  that
• 10:17
  happened,
• 10:18
  Nike
• 10:18
  had
• 10:19
  to
• 10:19
  pull
• 10:19
  back.
• 10:19
  Because
• 10:20
  in
• 10:20
  today's
• 10:20
  society,
• 10:21
  when
• 10:21
  something
• 10:21
  problematic
• 10:22
  like
• 10:22
  that
• 10:22
  happens,
• 10:23
  you
• 10:23
  do
• 10:24
  need
• 10:24
  to
• 10:24
  pull
• 10:24
  back.
• 10:25
  I
• 10:25
  wouldn't
• 10:25
  say
• 10:25
  he
• 10:25
  was
• 10:25
  canceled
• 10:26
  per
• 10:26
  se
• 10:26
  because
• 10:27
  I'm
• 10:27
  not
• 10:27
  sure
• 10:27
  that
• 10:28
  he's
• 10:28
  somebody
• 10:28
  outside
• 10:29
  of
• 10:29
  that
• 10:29
  very
• 10:29
  exclusive
• 10:30
  art
• 10:30
  community
• 10:31
  that
• 10:32
  anybody
• 10:32
  really
• 10:32
  cares
• 10:32
  about,
• 10:33
  that
• 10:33
  anybody
• 10:33
  really
• 10:34
  has
• 10:34
  on
• 10:34
  their
• 10:34
  radar.
• 10:35
  Sneakerheads
• 10:36
  have
• 10:36
  him
• 10:36
  on
• 10:37
  their
• 10:37
  radar
• 10:37
  and
• 10:38
  now
• 10:38
  he's
• 10:38
  back
• 10:38
  on
• 10:38
  their
• 10:39
  radar.
• 10:39
  So
• 10:39
  the
• 10:39
  Marsyard
• 10:40
  3.0
• 10:40
  will
• 10:40
  release.
• 10:41
  I
• 10:41
  think
• 10:42
  it
• 10:42
  will
• 10:42
  be
• 10:42
  hot.
• 10:42
  I
• 10:42
  think
• 10:42
  it
• 10:43
  will
• 10:43
  be
• 10:43
  hit.
• 10:44
  And
• 10:44
  based
• 10:44
  off
• 10:44
  of
• 10:44
  some
• 10:45
  things
• 10:45
  we've
• 10:45
  already
• 10:45
  talked
• 10:45
  about,
• 10:46
  my
• 10:46
  guess
• 10:46
  is
• 10:47
  that
• 10:47
  it's
• 10:47
  going
• 10:47
  to
• 10:47
  be
• 10:47
  limited.
• 10:48
  Nike
• 10:48
  again,
• 10:49
  trying
• 10:49
  to
• 10:49
  drive
• 10:50
  up
• 10:50
  hype,
• 10:50
  trying
• 10:51
  to
• 10:51
  drive
• 10:51
  the
• 10:52
  perception
• 10:52
  that
• 10:52
  they
• 10:52
  are
• 10:53
  cool.
• 10:53
  Now
• 10:54
  there's
• 10:54
  another
• 10:54
  thing
• 10:54
  I
• 10:54
  want
• 10:54
  to
• 10:54
  talk
• 10:55
  about.
• 10:55
  The
• 10:55
  last
• 10:55
  thing
• 10:56
  I
• 10:56
  want
• 10:56
  to
• 10:56
  talk
• 10:56
  about
• 10:56
  that
• 10:56
  is
• 10:57
  purely
• 10:57
  speculative
• 10:58
  at
• 10:58
  this
• 10:58
  point.
• 10:59
  However,
• 10:59
  there
• 10:59
  are
• 11:00
  things
• 11:00
  that
• 11:00
  are
• 11:00
  not
• 11:00
  speculative
• 11:01
  about
• 11:01
  the
• 11:02
  entirety
• 11:02
  of
• 11:02
  the
• 11:02
  situation.
• 11:03
  And
• 11:03
  I'm
• 11:03
  talking
• 11:04
  about
• 11:04
  James
• 11:04
  Whitner
• 11:05
  and
• 11:05
  the
• 11:05
  Whitner
• 11:05
  group.
• 11:06
  James
• 11:06
  Whitner
• 11:06
  and
• 11:07
  the
• 11:07
  Whitner
• 11:07
  group
• 11:07
  are
• 11:08
  obviously
• 11:09
  over
• 11:09
  a
• 11:09
  lot
• 11:10
  of
• 11:10
  some
• 11:10
  of
• 11:10
  the
• 11:10
  most
• 11:10
  famous
• 11:11
  boutiques
• 11:11
  in
• 11:11
  sneaker
• 11:12
  and
• 11:12
  street
• 11:12
  wear.
• 11:13
  And
• 11:13
  obviously
• 11:14
  the
• 11:14
  AMA
• 11:14
  manyer
• 11:15
  collaboration
• 11:16
  with
• 11:16
  Jordan
• 11:16
  Brand
• 11:17
  has
• 11:17
  been
• 11:17
  nothing
• 11:18
  short
• 11:18
  of
• 11:18
  a
• 11:18
  major
• 11:19
  success.
• 11:19
  The
• 11:20
  while
• 11:20
  you
• 11:20
  were
• 11:20
  sleeping
• 11:21
  campaign
• 11:21
  that
• 11:21
  just
• 11:22
  happened
• 11:22
  recently,
• 11:23
  they're
• 11:23
  starting
• 11:24
  to
• 11:24
  release
• 11:24
  those.
• 11:24
  I
• 11:25
  just
• 11:25
  copped
• 11:25
  the
• 11:25
  Jordan
• 11:26
  four.
• 11:26
  I
• 11:26
  was
• 11:26
  very
• 11:26
  excited
• 11:27
  about
• 11:27
  that.
• 11:27
  Ama
• 11:28
  Manir
• 11:28
  really
• 11:28
  is
• 11:29
  in
• 11:29
  a
• 11:29
  place
• 11:29
  where
• 11:29
  I
• 11:29
  feel
• 11:30
  like
• 11:30
  they
• 11:30
  can
• 11:30
  do
• 11:30
  no
• 11:30
  wrong.
• 11:31
  And
• 11:31
  I
• 11:31
  did
• 11:31
  an
• 11:31
  episode
• 11:32
  and
• 11:32
  a
• 11:32
  video
• 11:32
  on
• 11:32
  the
• 11:32
  fact
• 11:33
  that
• 11:33
  maybe
• 11:33
  they're
• 11:34
  Nike's
• 11:35
  new
• 11:35
  flagship
• 11:35
  collaborator.
• 11:36
  All
• 11:37
  this
• 11:37
  stuff
• 11:37
  that's
• 11:37
  happening
• 11:38
  with
• 11:38
  James
• 11:38
  Whitner,
• 11:39
  what
• 11:39
  we
• 11:39
  do
• 11:40
  know
• 11:40
  is
• 11:40
  that
• 11:40
  I
• 11:41
  think
• 11:41
  it
• 11:41
  was
• 11:41
  like
• 11:41
  $1.2
• 11:42
  billion
• 11:43
  that
• 11:43
  he
• 11:43
  had
• 11:44
  to
• 11:44
  give
• 11:44
  back.
• 11:44
  There
• 11:44
  was
• 11:44
  a
• 11:45
  federal
• 11:45
  investigation
• 11:46
  and
• 11:47
  a
• 11:47
  lot
• 11:47
  of
• 11:47
  it
• 11:47
  was
• 11:48
  around
• 11:48
  the
• 11:48
  idea
• 11:49
  of
• 11:49
  backdooring.
• 11:50
  I
• 11:50
  would
• 11:50
  venture
• 11:51
  a
• 11:51
  guess
• 11:51
  that
• 11:51
  most
• 11:52
  people
• 11:52
  when
• 11:52
  they
• 11:52
  heard
• 11:52
  about
• 11:53
  this,
• 11:53
  didn't
• 11:54
  understand
• 11:54
  the
• 11:54
  nuances
• 11:55
  of
• 11:55
  it,
• 11:55
  didn't
• 11:55
  understand
• 11:56
  the
• 11:56
  money
• 11:56
  laundering
• 11:57
  part
• 11:57
  of
• 11:57
  it.
• 11:58
  I
• 11:58
  think
• 11:58
  what
• 11:58
  many
• 11:59
  people
• 11:59
  in
• 11:59
  the
• 11:59
  culture
• 12:00
  heard
• 12:00
  was
• 12:00
  the
• 12:00
  b
• 12:01
  word.
• 12:01
  The
• 12:01
  term
• 12:02
  backdooring.
• 12:03
  Backdooring
• 12:04
  has
• 12:04
  a
• 12:04
  negative
• 12:04
  connotation
• 12:05
  within
• 12:05
  the
• 12:06
  culture.
• 12:06
  And
• 12:07
  what
• 12:07
  is
• 12:07
  backdooring
• 12:08
  for
• 12:08
  those
• 12:08
  who
• 12:08
  don't
• 12:08
  know,
• 12:09
  it's,
• 12:09
  I
• 12:09
  have
• 12:09
  a
• 12:10
  shoe,
• 12:10
  I
• 12:10
  have
• 12:10
  a
• 12:10
  ton
• 12:11
  of
• 12:11
  them,
• 12:11
  and
• 12:11
  I'm
• 12:12
  going
• 12:12
  to
• 12:12
  give
• 12:12
  them
• 12:12
  to
• 12:12
  people
• 12:13
  I
• 12:13
  have
• 12:13
  a
• 12:13
  relationship
• 12:14
  with
• 12:14
  through
• 12:14
  the
• 12:15
  back
• 12:15
  door,
• 12:15
  essentially.
• 12:16
  And
• 12:16
  before
• 12:17
  all
• 12:17
  of
• 12:17
  these
• 12:17
  shoes
• 12:18
  actually
• 12:18
  release,
• 12:19
  it's
• 12:19
  something
• 12:19
  that
• 12:20
  I
• 12:20
  have
• 12:20
  to
• 12:20
  imagine
• 12:20
  has
• 12:21
  been
• 12:21
  happening
• 12:21
  within
• 12:22
  the
• 12:22
  culture
• 12:22
  forever.
• 12:23
  It's
• 12:23
  just
• 12:24
  something
• 12:24
  that
• 12:24
  happens.
• 12:25
  It's
• 12:25
  like
• 12:25
  somebody
• 12:25
  cutting
• 12:26
  in
• 12:26
  line.
• 12:26
  How
• 12:26
  are
• 12:27
  you
• 12:27
  going
• 12:27
  to
• 12:27
  stop
• 12:27
  them
• 12:27
  at
• 12:28
  a
• 12:28
  release
• 12:28
  if
• 12:28
  they
• 12:28
  cut
• 12:28
  in
• 12:29
  line?
• 12:29
  Who's
• 12:29
  going
• 12:29
  to
• 12:29
  tell
• 12:29
  them?
• 12:30
  A
• 12:30
  lot
• 12:30
  of
• 12:30
  times
• 12:31
  that
• 12:31
  could
• 12:31
  cause
• 12:31
  a
• 12:31
  fight.
• 12:32
  Backdooring
• 12:32
  has
• 12:33
  happened.
• 12:33
  It
• 12:33
  will
• 12:33
  continue
• 12:33
  to
• 12:34
  happen
• 12:34
  as
• 12:34
  long
• 12:34
  as
• 12:35
  sneakers
• 12:35
  are
• 12:35
  a
• 12:35
  hot
• 12:36
  commodity.
• 12:36
  And
• 12:37
  James
• 12:37
  Whitner
• 12:37
  now,
• 12:38
  in
• 12:38
  my
• 12:38
  opinion,
• 12:38
  is
• 12:39
  almost
• 12:39
  like
• 12:39
  the
• 12:39
  poster
• 12:40
  child
• 12:40
  for
• 12:40
  backdooring.
• 12:41
  And
• 12:41
  the
• 12:42
  speculation
• 12:42
  now
• 12:43
  is
• 12:43
  that
• 12:43
  Adidas
• 12:45
  and
• 12:45
  James
• 12:45
  Whitner
• 12:46
  and
• 12:46
  the
• 12:46
  Whitner
• 12:46
  group
• 12:47
  are
• 12:47
  going
• 12:47
  to
• 12:47
  be
• 12:48
  collaborating
• 12:48
  on
• 12:49
  what
• 12:49
  seems
• 12:49
  like
• 12:50
  not
• 12:50
  a
• 12:50
  one
• 12:50
  off
• 12:51
  collection,
• 12:51
  but
• 12:51
  a
• 12:51
  very
• 12:52
  large
• 12:52
  collection
• 12:53
  of
• 12:53
  Adidas
• 12:53
  now
• 12:54
  in
• 12:54
  full
• 12:54
  transparency.
• 12:55
  This
• 12:55
  has
• 12:55
  happened
• 12:55
  before,
• 12:56
  and
• 12:56
  the
• 12:57
  Whitner
• 12:57
  group
• 12:57
  has
• 12:57
  done
• 12:58
  a
• 12:58
  new
• 12:58
  balance
• 12:58
  collaboration,
• 12:59
  actually
• 12:59
  fairly
• 13:00
  recently.
• 13:01
  So
• 13:01
  this
• 13:01
  is
• 13:01
  not
• 13:01
  something
• 13:02
  that's
• 13:02
  like
• 13:02
  way
• 13:03
  out
• 13:03
  of
• 13:03
  left
• 13:03
  field.
• 13:04
  But
• 13:04
  it
• 13:04
  does
• 13:05
  venture
• 13:05
  a
• 13:06
  question
• 13:06
  of
• 13:07
  what
• 13:07
  does
• 13:07
  it
• 13:07
  mean
• 13:07
  for
• 13:08
  the
• 13:08
  partnership
• 13:08
  between
• 13:09
  Ama
• 13:09
  manir
• 13:10
  and
• 13:10
  Jordan
• 13:10
  brand.
• 13:11
  I
• 13:11
  would
• 13:11
  like
• 13:11
  to
• 13:11
  think
• 13:12
  that
• 13:12
  it's
• 13:12
  pretty
• 13:12
  solid
• 13:13
  because
• 13:13
  they
• 13:13
  just
• 13:13
  came
• 13:14
  out
• 13:14
  with
• 13:14
  this
• 13:14
  massive
• 13:15
  collection.
• 13:15
  But
• 13:16
  that
• 13:16
  collection
• 13:16
  was
• 13:17
  before
• 13:17
  the
• 13:17
  fallout.
• 13:18
  And
• 13:18
  now
• 13:18
  that
• 13:19
  we
• 13:19
  see
• 13:19
  the
• 13:19
  fallout,
• 13:20
  maybe
• 13:20
  Nike
• 13:21
  is
• 13:21
  thinking
• 13:21
  we
• 13:21
  need
• 13:22
  to
• 13:22
  distance
• 13:22
  ourselves
• 13:23
  from
• 13:23
  anything
• 13:24
  that
• 13:24
  gives
• 13:25
  us
• 13:25
  a
• 13:25
  negative
• 13:25
  connotation.
• 13:26
  Because
• 13:26
  remember,
• 13:27
  at
• 13:27
  the
• 13:27
  beginning
• 13:28
  of
• 13:28
  this
• 13:28
  episode,
• 13:28
  I
• 13:28
  talked
• 13:29
  about
• 13:29
  the
• 13:29
  fact
• 13:29
  that
• 13:29
  Nike,
• 13:30
  with
• 13:30
  that
• 13:30
  CEO
• 13:31
  change,
• 13:31
  is
• 13:32
  looking
• 13:32
  to
• 13:32
  make
• 13:33
  it
• 13:33
  seem
• 13:33
  as
• 13:33
  if
• 13:34
  they
• 13:34
  are
• 13:34
  hearing
• 13:35
  us,
• 13:35
  the
• 13:35
  consumer.
• 13:36
  And
• 13:36
  backdooring
• 13:37
  is
• 13:37
  not
• 13:38
  something
• 13:38
  that
• 13:38
  we
• 13:38
  in
• 13:38
  the
• 13:38
  sneaker
• 13:39
  community
• 13:39
  like
• 13:39
  to
• 13:39
  hear
• 13:40
  at
• 13:40
  all.
• 13:41
  No
• 13:41
  matter
• 13:41
  whether
• 13:41
  it's
• 13:42
  real,
• 13:42
  no
• 13:43
  matter
• 13:43
  whether
• 13:43
  it's
• 13:43
  something
• 13:43
  we
• 13:43
  have
• 13:44
  no
• 13:44
  control
• 13:44
  over.
• 13:45
  If
• 13:45
  there's
• 13:45
  a
• 13:45
  shoe
• 13:46
  that
• 13:46
  you
• 13:46
  want
• 13:46
  and
• 13:46
  you
• 13:47
  find
• 13:47
  out
• 13:47
  that
• 13:47
  these
• 13:48
  companies,
• 13:48
  you
• 13:49
  find
• 13:49
  out
• 13:49
  that
• 13:49
  these
• 13:49
  stores
• 13:50
  are
• 13:50
  giving
• 13:50
  them
• 13:51
  away
• 13:51
  before
• 13:51
  you've
• 13:52
  even
• 13:52
  had
• 13:52
  the
• 13:52
  chance
• 13:52
  to
• 13:53
  get
• 13:53
  them,
• 13:53
  that's
• 13:54
  going
• 13:54
  to
• 13:54
  leave
• 13:54
  a
• 13:54
  bad
• 13:55
  taste
• 13:55
  in
• 13:55
  sneakerheads
• 13:56
  mouths.
• 13:56
  It
• 13:56
  just
• 13:57
  is.
• 13:57
  And
• 13:57
  so
• 13:58
  I
• 13:58
  don't
• 13:58
  know
• 13:58
  if
• 13:58
  this
• 13:59
  is
• 13:59
  true
• 13:59
  or
• 13:59
  not.
• 14:00
  I
• 14:00
  don't
• 14:00
  know
• 14:00
  what
• 14:00
  this
• 14:01
  means
• 14:01
  for
• 14:01
  the
• 14:01
  overall
• 14:02
  partnership,
• 14:02
  but
• 14:03
  perhaps
• 14:04
  per,
• 14:04
  just
• 14:04
  perhaps,
• 14:05
  Nike
• 14:05
  is
• 14:05
  trying
• 14:05
  to
• 14:06
  say
• 14:06
  we
• 14:07
  want
• 14:07
  something
• 14:07
  different
• 14:08
  for
• 14:08
  us.
• 14:08
  And
• 14:09
  we
• 14:09
  need
• 14:09
  to
• 14:09
  get
• 14:09
  away
• 14:09
  from
• 14:10
  people
• 14:10
  like
• 14:10
  James
• 14:10
  Whitner
• 14:11
  for
• 14:11
  a
• 14:11
  while.
• 14:12
  And
• 14:12
  maybe
• 14:12
  that's
• 14:13
  what
• 14:13
  this
• 14:13
  entails.
• 14:14
  But
• 14:14
  I
• 14:14
  think
• 14:14
  that
• 14:15
  overall,
• 14:15
  when
• 14:15
  you
• 14:15
  look
• 14:16
  at
• 14:16
  these
• 14:16
  moves,
• 14:17
  Nike
• 14:17
  is
• 14:17
  trying
• 14:18
  to
• 14:18
  change
• 14:18
  their
• 14:19
  perception.
• 14:19
  They
• 14:19
  are
• 14:19
  trying
• 14:20
  to
• 14:20
  change
• 14:20
  their
• 14:20
  outward
• 14:21
  image.
• 14:22
  They
• 14:22
  want
• 14:22
  to
• 14:22
  seem
• 14:22
  cool
• 14:23
  again.
• 14:23
  They
• 14:23
  want
• 14:23
  to
• 14:24
  seem
• 14:24
  hype
• 14:24
  again.
• 14:25
  And
• 14:25
  they're
• 14:25
  doing
• 14:25
  everything
• 14:26
  that
• 14:26
  they
• 14:26
  can
• 14:26
  so
• 14:26
  far,
• 14:27
  two
• 14:27
  weeks
• 14:28
  into
• 14:28
  this
• 14:28
  new
• 14:28
  regime
• 14:29
  to
• 14:29
  make
• 14:29
  us,
• 14:30
  the
• 14:30
  sneaker
• 14:30
  community,
• 14:31
  feel
• 14:31
  like
• 14:32
  they
• 14:32
  are
• 14:32
  going
• 14:32
  to
• 14:32
  do
• 14:32
  something
• 14:33
  for
• 14:33
  us
• 14:33
  that
• 14:34
  they
• 14:34
  haven't
• 14:34
  done
• 14:34
  in
• 14:35
  a
• 14:35
  while.
• 14:35
  And
• 14:36
  before
• 14:36
  we
• 14:36
  get
• 14:36
  to
• 14:36
  the
• 14:36
  end,
• 14:37
  let's
• 14:37
  get
• 14:37
  to
• 14:37
  our
• 14:37
  release
• 14:38
  of
• 14:38
  the
• 14:38
  week.
• 14:53
  Release
• 14:53
  of
• 14:54
  the
• 14:54
  week,
• 14:54
  where
• 14:54
  I
• 14:55
  like
• 14:55
  to
• 14:55
  highlight
• 14:55
  a
• 14:55
  shoe
• 14:55
  that
• 14:56
  catches
• 14:56
  my
• 14:56
  eye.
• 14:56
  It's
• 14:57
  not
• 14:57
  always
• 14:57
  hype.
• 14:58
  It's
• 14:58
  just
• 14:58
  something
• 14:58
  that
• 14:59
  I
• 14:59
  want
• 14:59
  you
• 14:59
  to
• 14:59
  know
• 14:59
  about.
• 15:00
  And
• 15:00
  this
• 15:00
  week,
• 15:00
  this
• 15:01
  shoe
• 15:01
  is
• 15:01
  a
• 15:01
  basketball
• 15:02
  shoe.
• 15:02
  It
• 15:03
  is
• 15:03
  the
• 15:03
  third
• 15:03
  iteration
• 15:04
  of
• 15:04
  the
• 15:04
  Jason
• 15:05
  Tatum
• 15:05
  Jordan
• 15:06
  brand
• 15:06
  shoe.
• 15:07
  It
• 15:07
  is
• 15:07
  the
• 15:07
  welcome
• 15:08
  to
• 15:08
  the
• 15:08
  garden
• 15:08
  colorway.
• 15:09
  I
• 15:09
  believe
• 15:09
  they're
• 15:09
  going
• 15:09
  to
• 15:10
  be
• 15:10
  doing
• 15:10
  a
• 15:10
  pack.
• 15:10
  There's
• 15:10
  going
• 15:11
  to
• 15:11
  be
• 15:11
  a
• 15:11
  Jordan
• 15:11
  one
• 15:11
  low
• 15:12
  and
• 15:12
  the
• 15:12
  Jordan
• 15:12
  Tatum
• 15:13
  three.
• 15:14
  The
• 15:14
  silhouette
• 15:14
  overall,
• 15:15
  the
• 15:15
  way
• 15:15
  that
• 15:15
  it
• 15:15
  looks,
• 15:16
  straight
• 15:17
  flames,
• 15:17
  in
• 15:17
  my
• 15:18
  opinion,
• 15:18
  it
• 15:18
  gives
• 15:18
  me
• 15:18
  nineties
• 15:19
  vibes.
• 15:19
  I
• 15:20
  do
• 15:20
  really
• 15:20
  like
• 15:21
  it.
• 15:21
  And
• 15:21
  to
• 15:21
  me,
• 15:22
  it
• 15:22
  kind
• 15:22
  of
• 15:22
  looks
• 15:22
  like
• 15:22
  something
• 15:23
  that
• 15:23
  you
• 15:23
  might
• 15:23
  actually
• 15:24
  be
• 15:24
  able
• 15:24
  to
• 15:24
  pull
• 15:24
  off
• 15:25
  casually,
• 15:25
  not
• 15:25
  just
• 15:26
  on
• 15:26
  the
• 15:26
  basketball
• 15:26
  court.
• 15:27
  It's
• 15:27
  going
• 15:27
  to
• 15:27
  run
• 15:28
  you
• 15:28
  $125.
• 15:29
  This
• 15:29
  particular
• 15:30
  colorway
• 15:30
  releases
• 15:31
  on
• 15:31
  October
• 15:31
  10,
• 15:32
  and
• 15:32
  I
• 15:32
  think
• 15:32
  it's
• 15:33
  fire
• 15:33
  something
• 15:33
  to
• 15:34
  look
• 15:34
  into
• 15:34
  if
• 15:34
  you
• 15:34
  don't
• 15:35
  have
• 15:35
  a
• 15:35
  tatum
• 15:35
  or
• 15:36
  if
• 15:36
  you're
• 15:36
  somebody
• 15:36
  who's
• 15:36
  not
• 15:37
  sure
• 15:37
  about
• 15:37
  tatums.
• 15:37
  I
• 15:38
  think
• 15:38
  this
• 15:38
  could
• 15:38
  be
• 15:38
  it.
• 15:39
  The
• 15:39
  first
• 15:39
  iteration
• 15:40
  of
• 15:40
  the
• 15:40
  Jason
• 15:40
  Tatum
• 15:41
  shoe
• 15:41
  I
• 15:41
  thought
• 15:41
  was
• 15:41
  great.
• 15:42
  The
• 15:42
  second
• 15:42
  was
• 15:42
  okay.
• 15:43
  The
• 15:43
  third
• 15:44
  one
• 15:44
  I
• 15:44
  really,
• 15:45
  really
• 15:45
  like.
• 15:45
  So
• 15:46
  if
• 15:46
  you
• 15:46
  want
• 15:46
  to
• 15:46
  tatum,
• 15:46
  you
• 15:47
  like
• 15:47
  this
• 15:47
  colorway
• 15:47
  or
• 15:48
  you're
• 15:48
  just
• 15:48
  interested
• 15:48
  in
• 15:48
  the
• 15:49
  Jordan
• 15:49
  one
• 15:49
  and
• 15:49
  this
• 15:50
  is
• 15:50
  your
• 15:50
  way
• 15:50
  to
• 15:50
  get
• 15:50
  it.
• 15:51
  October
• 15:51
  10,
• 15:51
  $125.
• 15:53
  That
• 15:53
  is
• 15:53
  your
• 15:53
  way
• 15:53
  to
• 15:54
  go.
• 15:54
  What
• 15:54
  do
• 15:54
  you
• 15:55
  think
• 15:55
  about
• 15:55
  all
• 15:55
  this
• 15:55
  news
• 15:56
  that
• 15:56
  Nike
• 15:56
  is
• 15:56
  making,
• 15:57
  and
• 15:57
  what
• 15:57
  do
• 15:57
  you
• 15:58
  think
• 15:58
  it
• 15:58
  means
• 15:58
  for
• 15:59
  the
• 15:59
  direction
• 15:59
  of
• 15:59
  the
• 16:00
  future
• 16:00
  for
• 16:00
  this
• 16:00
  company,
• 16:01
  at
• 16:01
  least
• 16:01
  in
• 16:01
  the
• 16:01
  short
• 16:02
  term?
• 16:02
  Let
• 16:03
  me
• 16:03
  know.
• 16:03
  Get
• 16:04
  in
• 16:04
  touch
• 16:04
  with
• 16:04
  me
• 16:04
  on
• 16:04
  Instagram
• 16:05
  at
• 16:05
  Firefootwearpod
• 16:06
  is
• 16:07
  the
• 16:07
  handle
• 16:07
  to
• 16:07
  do
• 16:07
  that,
• 16:08
  I'd
• 16:08
  love
• 16:08
  to
• 16:08
  add
• 16:09
  new
• 16:09
  people
• 16:09
  to
• 16:09
  the
• 16:09
  group
• 16:10
  chat.
• 16:10
  I've
• 16:10
  been
• 16:11
  meeting
• 16:11
  new
• 16:11
  people
• 16:11
  every
• 16:12
  day
• 16:12
  and
• 16:12
  it's
• 16:12
  been
• 16:12
  so
• 16:13
  much
• 16:13
  fun.
• 16:14
  I
• 16:14
  would
• 16:14
  love
• 16:14
  to
• 16:14
  hear
• 16:14
  your
• 16:15
  thoughts
• 16:15
  and
• 16:15
  opinions
• 16:15
  on
• 16:16
  this,
• 16:16
  but
• 16:16
  I'd
• 16:16
  also
• 16:16
  like
• 16:16
  to
• 16:17
  share
• 16:17
  sneaker
• 16:17
  stories.
• 16:18
  And
• 16:18
  do
• 16:18
  not
• 16:18
  forget,
• 16:19
  area
• 16:19
  code
• 16:20
  202-643-9170
• 16:23
  is
• 16:23
  the
• 16:23
  number
• 16:24
  for
• 16:24
  the
• 16:24
  fire
• 16:24
  footwear
• 16:25
  voicemail.
• 16:26
  I'd
• 16:26
  love
• 16:26
  again
• 16:26
  to
• 16:26
  hear
• 16:27
  your
• 16:27
  stories,
• 16:27
  play
• 16:28
  them,
• 16:28
  react
• 16:28
  to
• 16:28
  them
• 16:28
  on
• 16:29
  the
• 16:29
  show.
• 16:29
  It
• 16:29
  means
• 16:30
  a
• 16:30
  lot
• 16:30
  to
• 16:30
  get
• 16:30
  that
• 16:31
  connection
• 16:31
  and
• 16:31
  that's
• 16:31
  one
• 16:32
  really,
• 16:32
  really
• 16:32
  good
• 16:32
  way
• 16:33
  to
• 16:33
  do
• 16:33
  that.
• 16:33
  You
• 16:34
  can,
• 16:34
  of
• 16:34
  course,
• 16:34
  find
• 16:34
  me
• 16:35
  on
• 16:35
  TikTok
• 16:35
  if
• 16:36
  you
• 16:36
  want
• 16:36
  to
• 16:36
  watch
• 16:36
  videos.
• 16:37
  Fire
• 16:37
  footwear
• 16:37
  sneakers
• 16:38
  talk
• 16:38
  on
• 16:38
  YouTube.
• 16:39
  It's
• 16:39
  not
• 16:40
  a
• 16:40
  regurgitation
• 16:40
  of
• 16:41
  what
• 16:41
  happens
• 16:41
  here.
• 16:41
  I'm
• 16:42
  trying
• 16:42
  to
• 16:42
  do
• 16:42
  some
• 16:42
  new
• 16:43
  and
• 16:43
  different
• 16:43
  things
• 16:43
  on
• 16:44
  there.
• 16:44
  So
• 16:44
  if
• 16:44
  you
• 16:45
  go
• 16:45
  find
• 16:45
  me
• 16:45
  on
• 16:45
  YouTube,
• 16:46
  please
• 16:46
  make
• 16:46
  sure
• 16:46
  to
• 16:46
  hit
• 16:47
  follow.
• 16:47
  Please
• 16:48
  make
• 16:48
  sure
• 16:48
  to
• 16:48
  hit
• 16:48
  like
• 16:49
  and
• 16:49
  all
• 16:49
  that
• 16:49
  good
• 16:49
  stuff.
• 16:50
  We
• 16:50
  just
• 16:50
  passed
• 16:51
  1400
• 16:52
  subscribers,
• 16:52
  so
• 16:52
  a
• 16:53
  big
• 16:53
  thank
• 16:53
  you
• 16:53
  to
• 16:53
  all
• 16:54
  of
• 16:54
  you.
• 16:54
  This
• 16:54
  has
• 16:55
  been
• 16:55
  such
• 16:55
  a
• 16:55
  fun
• 16:55
  journey
• 16:56
  and
• 16:56
  I
• 16:56
  can't
• 16:56
  wait
• 16:56
  to
• 16:56
  do
• 16:57
  more
• 16:57
  for
• 16:57
  you.
• 16:58
  I
• 16:58
  hope
• 16:58
  this
• 16:58
  finds
• 16:58
  everybody
• 16:59
  well,
• 16:59
  fam,
• 16:59
  I
• 16:59
  hope
• 17:00
  this
• 17:00
  finds
• 17:00
  everybody
• 17:00
  safe
• 17:01
  and
• 17:01
  I
• 17:01
  will
• 17:01
  talk
• 17:01
  to
• 17:02
  you
• 17:02
  next
• 17:02
  time.
• 17:02
  This
• 17:03
  is
• 17:03
  fire
• 17:03
  footwear.
• 17:20
  The
• 17:20
  opinions
• 17:21
  and
• 17:21
  viewpoints
• 17:22
  expressed
• 17:22
  on
• 17:22
  fire
• 17:23
  footwear
• 17:23
  are
• 17:24
  those
• 17:24
  of
• 17:24
  Matt
• 17:24
  fraits
• 17:25
  and
• 17:25
  his
• 17:25
  guest,
• 17:25
  and
• 17:26
  not
• 17:26
  necessarily
• 17:27
  those
• 17:27
  of
• 17:27
  the
• 17:27
  Matti
• 17:28
  Ice
• 17:28
  Media
• 17:28
  network.
• 17:29
  Fire
• 17:30
  footwear
• 17:30
  is
• 17:30
  exclusively
• 17:31
  owned
• 17:31
  by
• 17:32
  Matt
• 17:32
  Fraitzen
• 17:32
  and
• 17:32
  is
• 17:33
  brought
• 17:33
  to
• 17:33
  you
• 17:33
  by
• 17:33
  the
• 17:34
  Matti
• 17:34
  Ice
• 17:34
  Media
• 17:34
  network.