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Clear Alerts Save Lives—Confusing Ones Create Chaos
What happens when an emergency alert is sent without enough information—or with the wrong information altogether?
In this episode of The Alerting Authority, Jeannette Sutton and Eddie Bertola break down a real-world emergency alert involving a reported firearm and examine how incomplete messaging, vague locations, unclear protective actions, and inconsistent follow-up alerts can confuse the public and contribute to over-alerting and alert fatigue.
Drawing from peer-reviewed research and real alerting experience, the conversation explores what over-alerting actually means, how relevancy and…
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