Latest / Retail Media Breakfast Club
This Agency Abandoned MTA, Here's Why
There’s a particular kind of vertigo that comes from watching a podcast you started get better without you. I launched the Ecommerce Braintrust podcast back in 2017, and while I’m no longer running it, I still listen because the team at Acadia is in the trenches every day doing the work.
A recent conversation between my old Acadia colleagues on measurement really got me thinking about a question I hear from brands all the time: if every advertising platform says it’s winning, why don’t the business results reflect that? When Meta, Google, Amazon and retail media networks all claim credit for…
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