Earth Day promos damage reputation, CX - more than a #, SMBs need an integrated digital approach

The Near Memo · May 7, 2022 · 31m

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In three consumer surveys it became clear that a significant minority (~25%) of the buying public thinks ill of companies that use Earth Day to sell things. But almost 33% noted that when Amazon engaged in Earth Day marketing to sell more products that they were less likely to do business with them.

Whether it’s a review rating or an NPS score, all too often businesses focus too intently on the number and not on what's behind the number. Businesses should listen to all feedback wherever it is from and then make the changes so that it improves going forward. And STOP asking…