Achieving green competitive advantage through generative AI: the mediating roles of organisational creativity and green innovation ambidexterity in manufacturing — Ruangkanjanases et al. (2025)
This study examines the implementation pathway of Generative AI Capabilities (GAIC) in manufacturing organisations, focusing on the roles of organisational creativity and green innovation ambidexterity in achieving a green competitive advantage. Drawing on the Technology-Organisation-Environment (TOE) framework, this research develops and empirically tests an integrated model using data collected from 297 senior and middle-level managers of manufacturing firms in Taiwan. The results indicate that both technological and organisational contexts have a significant influence on GAIC…
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