Latest / Earn Your Leisure / Building Success: The Key Traits of an Effective CEO with Dean Forbes

Transcript

Building Success: The Key Traits of an Effective CEO with Dean Forbes · Earn Your Leisure

• 0:01
  Speaker 1: Earners.
• 0:01
  Speaker 2: What's up.
• 0:02
  Speaker 3: You ever walk into a small business and everything just
• 0:04
  Speaker 3: works like The checkout is fast, the receipts are digital,
• 0:08
  Speaker 3: tipping is a breeze, and you're out the door before
• 0:11
  Speaker 3: the line even builds. Odds are they're using Square. We
• 0:15
  Speaker 3: love supporting businesses that run on Square because it just
• 0:18
  Speaker 3: feels seamless. Whether it's a local coffee shop, a vendor
• 0:21
  Speaker 3: at a pop up market, or even one of our
• 0:23
  Speaker 3: merch partners, Square makes it easy for them to take payments,
• 0:27
  Speaker 3: manage inventory, and run their business with confidence, all from
• 0:31
  Speaker 3: one simple system. If you're a business owner or even
• 0:35
  Speaker 3: just thinking about launching something soon, Square is hands down
• 0:38
  Speaker 3: one of the best tools out there to help you start, run,
• 0:41
  Speaker 3: and grow. It's not just about payments, it's about giving
• 0:45
  Speaker 3: you time back so you can focus on what matters
• 0:47
  Speaker 3: most Ready. To see how Square can transform your business,
• 0:51
  Speaker 3: visit Square dot com backslash go backslash eyl to learn
• 0:56
  Speaker 3: more that Square dot com backslash, go backslash eyl. Don't wait,
• 1:01
  Speaker 3: don't hesitate. Let's Square handle the back end so you
• 1:04
  Speaker 3: can keep pushing your vision forward. This episode is brought
• 1:10
  Speaker 3: to you by P and C Bank, a lot of
• 1:12
  Speaker 3: people think podcasts about work are boring, and sure, they
• 1:16
  Speaker 3: definitely can be, but understanding of professional's routine shows us
• 1:20
  Speaker 3: how they achieve their success little by little, day after day.
• 1:24
  Speaker 3: It's like banking with P and C Bank. It might
• 1:27
  Speaker 3: seem boring to save, plan and make calculated decisions with
• 1:30
  Speaker 3: your bank, but keeping your money boring is what helps
• 1:33
  Speaker 3: you live a more happily fulfilled life. P and C
• 1:36
  Speaker 3: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since
• 1:41
  Speaker 3: eighteen sixty five is a service mark of the PNC
• 1:44
  Speaker 3: Financial Service Group, Inc. P and C Bank National Association
• 1:48
  Speaker 3: Member FDIC.
• 1:51
  Speaker 4: So what do you think makes an effective CEO in
• 1:54
  Speaker 4: today's landscape?
• 1:57
  Speaker 1: Dude? Well, I've found the thing I've found hardest and
• 2:06
  Speaker 1: most impactful or most accelerating when I do it well,
• 2:11
  Speaker 1: which I don't do as often as I should. Is
• 2:15
  Speaker 1: communication is communication, and especially in our context, as you
• 2:20
  Speaker 1: described right, there's languages, there's cultures, there's time zones. I
• 2:26
  Speaker 1: was working for this one hundred person German company and
• 2:30
  Speaker 1: I'm now part of a three thousand person multinational company.
• 2:34
  Speaker 1: Like I never traveled out of my office before, I
• 2:36
  Speaker 1: never spoke to anybody who who wasn't German before but
• 2:39
  Speaker 1: suddenly now I'm in this. So being able to communicate effectively,
• 2:46
  Speaker 1: motivate effectively, correct effectively thousands of people across multiple countries,
• 2:55
  Speaker 1: multiple cultures, multiple experience frames, is the number one accelerant
• 3:03
  Speaker 1: to performance in that company?
• 3:05
  Speaker 2: Is that the most unique trade that has led to
• 3:08
  Speaker 2: success for you?
• 3:09
  Speaker 1: Right?
• 3:09
  Speaker 2: Because when you're talking about you have to show somebody
• 3:12
  Speaker 2: who's selling the company that you're the best person. So
• 3:15
  Speaker 2: there's something unique about what you're doing. Is it the
• 3:18
  Speaker 2: communication or is there something that a gift that you
• 3:20
  Speaker 2: have just been given with that is like, I'm that guy.
• 3:24
  Speaker 1: To do this, I would There's two things I don't
• 3:30
  Speaker 1: I say, there's two things I don't know that I'm
• 3:32
  Speaker 1: brilliant at anything. I am extremely resilient, like life has
• 3:37
  Speaker 1: made me, you know, very very resilient. So I'm against
• 3:42
  Speaker 1: my peers and other people, I see, I'm more able
• 3:44
  Speaker 1: to wake up tomorrow after a terrible today and get
• 3:48
  Speaker 1: right back at it like quicker than most you know,
• 3:51
  Speaker 1: most other people. And I think that's how a positive
• 3:53
  Speaker 1: drag on the company.
• 3:54
  Speaker 4: Too.
• 3:54
  Speaker 1: Bad things happen in business, Bad things happen in the company.
• 3:57
  Speaker 1: So when my team or my organization know that today
• 4:01
  Speaker 1: was bad and they see me bounce back tomorrow and say, Okay,
• 4:04
  Speaker 1: you know it's going to be fine, let's go again,
• 4:06
  Speaker 1: I think I've been able to get us out of
• 4:08
  Speaker 1: the down moments pretty quickly. So I think that's one thing.
• 4:12
  Speaker 1: And the other thing I tried very hard to do
• 4:16
  Speaker 1: is translate the aspiration of the company into something that's
• 4:20
  Speaker 1: meaningful for employees, right because I just don't fundamentally believe
• 4:24
  Speaker 1: that employees come to work for the company that unless
• 4:28
  Speaker 1: maybe well people like Google and Facebook a few years ago,
• 4:32
  Speaker 1: that was the tone that people are so proud that
• 4:35
  Speaker 1: they work for Google and Facebook. That's not really the
• 4:38
  Speaker 1: case at Fotira, like me explaining to three thousand people
• 4:43
  Speaker 1: come to work because we're trying to be a four
• 4:44
  Speaker 1: billion euro company, and nobody leaves their kids in the
• 4:48
  Speaker 1: morning to come to do that, especially when they don't
• 4:51
  Speaker 1: have you know, they don't have to gain what I
• 4:54
  Speaker 1: have to gain. So what I've tried hard to do
• 4:57
  Speaker 1: is is figure out how to talk about the we
• 5:00
  Speaker 1: do need to become a Forbulion your company in a
• 5:02
  Speaker 1: way that you will care about and will make you
• 5:06
  Speaker 1: motivated and excited to come to work, and I spend
• 5:08
  Speaker 1: a lot of time on adjusting the message or adjusting
• 5:13
  Speaker 1: what I'm going to say or write or present so
• 5:16
  Speaker 1: that it lands on employees like that.
• 5:18
  Speaker 4: So how do you look at other asset classes, whether
• 5:21
  Speaker 4: it's for business or your own personal investment like real
• 5:24
  Speaker 4: estate or stocks or crypto? Like, you know, how do
• 5:27
  Speaker 4: you indulge in that? Or what's your thoughts on those
• 5:30
  Speaker 4: other asset classes?
• 5:32
  Speaker 1: I so, personally, I only invest in things I know
• 5:37
  Speaker 1: and understand. I always say that, right, So I know tech,
• 5:40
  Speaker 1: so most of my investments in tech. I know property,
• 5:44
  Speaker 1: most of my investments in property. And then there's like
• 5:45
  Speaker 1: a small handful of things I did because I was curious.
• 5:49
  Speaker 1: So I like the person, I'm invested in a in
• 5:51
  Speaker 1: a champagne brand because I'm just you know, that would
• 5:55
  Speaker 1: be cool. There's a small handful of those things, but
• 5:57
  Speaker 1: tech and property. I didn't do the crypto thing at all.
• 6:02
  Speaker 1: I still don't a crypto.
• 6:06
  Speaker 4: So property, like talk about that, what's your philosophy on
• 6:11
  Speaker 4: now you buying houses or commercial real estate?
• 6:14
  Speaker 1: Like? What's your So what I did for a long
• 6:17
  Speaker 1: time was just as we were getting cash, my wife
• 6:22
  Speaker 1: and I were getting cash. We owned every house we
• 6:25
  Speaker 1: lived in and we've continued to own every house we
• 6:27
  Speaker 1: ever lived into. That was one way. And then as
• 6:29
  Speaker 1: we saw deals opportunistically, we bought places and we rent
• 6:32
  Speaker 1: them and we rent them out, and we were quite
• 6:36
  Speaker 1: liquid buyers, so we were able to get good, you know,
• 6:38
  Speaker 1: good good deals because we would close quickly. So that
• 6:42
  Speaker 1: is one strategy. Now, you know, one of my well
• 6:45
  Speaker 1: my two best friends are developers, so they're always out
• 6:50
  Speaker 1: finding properties to buy and adding a lot of value
• 6:52
  Speaker 1: through doing development. So I'm like cash investor along a
• 6:56
  Speaker 1: passive cash investor alongside them, like they really know what
• 6:59
  Speaker 1: they're doing. So I'm just a cash investor. There does
• 7:02
  Speaker 1: your wife working inside of the business. She works in
• 7:04
  Speaker 1: the foundation. So we've set up a foundation, which is
• 7:08
  Speaker 1: that's the vehicle through which we do our community work
• 7:11
  Speaker 1: back in the community. So she runs she runs that.
• 7:15
  Speaker 2: What I'm thinking is, like everybody talks about generational wealth
• 7:18
  Speaker 2: and you know, having a family as part of that, right,
• 7:21
  Speaker 2: creating sustainability. But when you talk about financial freedom, I
• 7:25
  Speaker 2: wonder for you, is it a number or is it
• 7:27
  Speaker 2: a mindset? More So, at this level.
• 7:30
  Speaker 1: It's not a number, because how do I explain this?
• 7:34
  Speaker 1: This my life, My life now is well beyond the
• 7:40
  Speaker 1: wildest of my wildest dream growing up. So to sit
• 7:43
  Speaker 1: here and say, you know, the number of which life
• 7:47
  Speaker 1: would be good would be like ridiculous, such a ridiculous
• 7:50
  Speaker 1: thing for someone like me to say, coming from where
• 7:52
  Speaker 1: I come from. I'm I'm still competing with myself and
• 7:59
  Speaker 1: the prize in this in the sport I mean, is
• 8:00
  Speaker 1: it happens to be money, like it happens to be
• 8:02
  Speaker 1: exits which attract money. So I'm still trying to see,
• 8:08
  Speaker 1: can I do a thought bit? Can I build a
• 8:10
  Speaker 1: company to four? But like that would be pretty cool
• 8:12
  Speaker 1: to do that, and with that comes money. When I
• 8:16
  Speaker 1: think about my life after working, I just think about time,
• 8:19
  Speaker 1: like just having the thing I don't have at the moment.
• 8:23
  Speaker 1: I have any time at the moment, So I don't
• 8:25
  Speaker 1: look forward to money or luxury. I just look forward
• 8:28
  Speaker 1: to waking up in the morning and thinking I might
• 8:31
  Speaker 1: want my dogs for two hours instead of one like that.
• 8:33
  Speaker 1: That's that is the thing I'm ultimately trying to attain,
• 8:37
  Speaker 1: just getting back total time and freedom. I think that's
• 8:40
  Speaker 1: what wealth is. Time and choice. That to me is
• 8:43
  Speaker 1: what wealth really is.
• 8:45
  Speaker 5: An illegal alien from Guatemala charged with raping a child
• 8:49
  Speaker 5: in Massachusetts. An MS thirteen gang member from El Salvador
• 8:53
  Speaker 5: accused of murdering a Texas man of Venezuelan charged with
• 8:57
  Speaker 5: filming and selling child pornography in Michigan. In these are
• 9:01
  Speaker 5: just some of the heinous migrant criminals caught because of
• 9:04
  Speaker 5: President Donald J. Trump's leadership. I'm Christy Noman, the United
• 9:08
  Speaker 5: States Secretary of Homeland Security. Under President Trump, attempted illegal
• 9:13
  Speaker 5: border crossings are at the lowest levels ever recorded, and
• 9:16
  Speaker 5: over one hundred thousand illegal aliens have been arrested. If
• 9:20
  Speaker 5: you are here illegally, your next you will be fine
• 9:23
  Speaker 5: nearly one thousand dollars a day, imprisoned and deported, you
• 9:28
  Speaker 5: will never return. But if you register using our CBP
• 9:31
  Speaker 5: home app and leave now, you could be allowed to
• 9:34
  Speaker 5: return legally. Do what's right, leave now. Under President Trump,
• 9:39
  Speaker 5: America's laws, border and families will be protected.
• 9:43
  Speaker 1: Sponsored by the United States Department of Homeland Security,