How Quick Commerce is Triggering a Health Crisis for Gen Z
India’s quick-commerce boom is masking a growing public-health crisis. A new analysis reveals that half of all packaged foods sold on these platforms are junk, HFSS or ultra-processed, with some apps listing unhealthy items at rates as high as 62 percent. What looks like convenience is reshaping consumer behaviour, especially among Gen Z, where late-night impulsive ordering has become routine and, in many households, a daily habit. At the same time, medical research links ultra-processed foods to a wide range of diseases including obesity, diabetes, hypertension, cardiovascular…
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