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Latest / The Brand is Female

Transforming retail in Canada, with BonLook Founder and former CEO Sophie Boulanger

To kick off the first episode of the year, host Eva Hartling sits down with Sophie Boulanger — founder and former CEO of BonLook; advisor and investor — for a season-opening conversation about what retail transformation really means in 2026.

Because this is not the year for surface-level change. Brands will either evolve at the core… or fall behind.

In this episode, Sophie shares the lessons behind building one of Canada’s rare modern retail success stories — and what she believes today’s brands need to understand about changing consumer expectations, experience design, and the return to…

The skinny

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