Stop Chasing Tactics: Lauren Harris on the Strategy Behind Marketing That Actually Works
In this episode of DesignWave Podcast, we sit down with Lauren Harris, a marketing strategist and co-founder of Reliable PR & Marketing, to uncover why so many businesses struggle with marketing despite constantly trying new tactics.
Lauren challenges the idea that most marketing problems are actually marketing problems. In her experience, weak results often point to deeper issues with strategy, positioning, audience, messaging, and clarity.
With more than 150 brand strategies across 12+ industries, Lauren shares practical insights into why rebrands fail, what founders get wrong about…
The skinny
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