Shauna Lahiri: The Customer Is the Strategy
What does it really take to build a brand people care about?
On this episode of the #WisdomOfWomen Show, I sit down with Shauna Lahiri, President and Partner of No Makeup Makeup and a beauty industry leader with nearly 30 years of experience building and scaling brands.
Shauna shares hard-earned lessons about taking risks, leading with empathy, earning trust, knowing when to walk away, and why great brands begin by understanding the customer—not by talking about themselves.
We also unpack how No Makeup Makeup grew into an eight-figure business in under two years by staying relentlessly…
The skinny
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