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Ep.29 - What keeps a customer coming back? And how do you understand that answer across different markets?
In this episode of Inspirational Journey Of The Best Minds, host Francesca Dieter sits down with Shad Shahid, Head of Global Retention & CRM at Kaspersky, whose career spans customer analytics and global retention leadership.
The conversation starts with his journey: what drew him to customer engagement and how working across regions shaped his approach to understanding customer behaviour.
From there, we explore the balance between data-driven decisions and the human side of customer relationships. When you’re working at a global scale, how do you stay close to the people behind the numbers?…
The skinny
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