Growth Without Adding Cost in DME: Lowering Cost to Serve, Focused Growth, and Proving Value
Alex and Wayne interview Wes Hopper of Why Success Happens about helping DME providers grow without adding costs. Hopper shares his 30-year background across distribution, manufacturing, and consulting and says leaders are overwhelmed by fires, regulatory change, and profitability pressures while trying to put patients first. He argues providers should focus on lowering cost—not just price—by managing cost drivers in product, place (logistics/workflows), and promotion (their story), using technology to reduce repeat trips and platform fragmentation, and by freeing cash tied up in stagnant…
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