PR for AI: Seeding Quotable, Verifiable Soundbites and Stats

Marketing Automation in 2026 · Jun 1, 2026 · 9m · transcript

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PR for AI: Seeding Quotable, Verifiable Soundbites and Stats

AI assistants (like chatbots and voice agents) are changing how people find information about brands and topics. To ensure your key facts show up in their answers, you must shape content so the AI can “pick up and repeat” it. Recent research shows that nearly 95% of AI citations come from earned or PR-driven sources (muckrack.com). In other words, if your news stories, data and thought leadership…