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Erasing Perfectionism: Building Unlock Your LinkedIn Influence with Sarka Risch! 🌟 · Terri Messenger's Genius Zone

• 0:00
  Actually, it's the biggest trigger was the meeting with the
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  CEO and from the company where I worked for and when I came or
• 0:12
  went for the first time in my life to ask for a pay raise.
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  And he expected from me how much worse I am.
• 0:23
  And I expected it, to hear it from him, how much worse I am
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  for him. But what he sent me or told me
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  that he actually didn't know what I'm doing.
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  It was my direct boss. But it was, yeah, it was a
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  really strange, strange meeting. And.
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  And mirroring, it sounds like you were mirroring.
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  So, you know, this is the thing. Oh gosh, I could go on about
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  this forever in a day. But energy is, as you know, it's
• 0:57
  a frequency and occurrence. So if we go into a meeting
• 1:02
  thinking, Oh, I'm not good enough, then oh, can I have a
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  pay rise? Can I have a pay rise?
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  It's like, why would I give you a pay rise?
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  And it's almost like a, a self fulfilled prophecy, but it's,
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  it's like a projection. Whereas you walk in and you have
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  a sense of deserving and, and, and that sense of empowerment.
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  And you know, this is what I can do for you.
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  You know, they say Napoleon Hill says it.
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  You know, the one with the most certainty will win.
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  So, you know, what did you do to switch that around?
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  Was it the Joe Dispenza retreats or what on earth you know caused
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  your mindset to shift? Yeah, so I have to add to this
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  that you are totally right. But I told him what what I ever
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  think everything what I've done. So I told him this outcomes, but
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  in me inside, I didn't believe in myself.
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  And this was actually as you said.
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  Yeah, this was the the problem actually.
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  And then yeah, I started working together with my mentors.
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  Actually my first mentor. She told me she saw me as an
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  entrepreneur and I told her no, no way, because I didn't have
• 2:20
  any savings. I didn't have a plan.
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  BI didn't have entrepreneur experiences.
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  But then I started working together with her and I found,
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  thanks to her find my, my wife, my vision, vision, my vision.
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  And I became entrepreneur and I started working actually
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  directly with my first client. And it was in 2021.
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  And two years later I visited my first retreat from Jodie
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  Spencer. And yeah, this changed my mind,
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  my life. I really started to meditate
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  with his meditations twice a day.
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  And of course, from the beginning, I also, I was working
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  on my LinkedIn skills. And since then I'm doing this.
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  So I continually invest, continue investing in myself a
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  lot of, yeah, big amounts of money.
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  But this is actually what helps my clients so much because on
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  one hand, I'm updated. I am, I'm still on with
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  development. I mean, it's developing so fast
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  and this online world and everything is changing and how
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  we think also as humans, how we consume online.
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  And on the other hand, also the mindset, how we feel, how we
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  think, how we act and what we say, because it creates our life
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  and it's also how I change my life.
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  And that's what inspires My name is Terry Messenger and I am hey,
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  hey, hey. And welcome, Welcome to Terry
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  Messenger's Genius Zone. And you know, this is the place
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  in the space where you are going to get your own free master
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  class. Absolutely free.
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  Everybody has a story to tell. What's yours?
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  Why do you insist? Do you matter?
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  Are you loved? Does your life mean anything to
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  this world? What is your why?
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  What is your life purpose? Are you ready to turn your life
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  around? Know your mission and get
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  crystal clear clarity of what you were born to do.
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  The good news is I have the key to your success.
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  Hello and welcome. Welcome to Terry Messenger's
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  Genius Zone. And if you have ever thought
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  about really getting your influence out there on social
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  media, I wonder if you've ever considered LinkedIn to being an
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  absolute open field to create your greatest influence.
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  Well, guess what? Regardless of whether you want
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  to be a LinkedIn star or whether you want to just be able to
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  embrace who you are in your most authentic story.
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  I have a wonderful woman. And this woman is an absolute
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  genius at building community. She is a keynote speaker, wait
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  for it, on a Ted X talk. And she's also been featured in
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  the Forbes magazine. Wow, now this really impressed
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  me. This lady has done 5 of Joe
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  Dispensers retreats, so let's just say she knows a little
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  thing or two about the mindset and she absolutely believes that
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  your mindset is 80% of the success rather than just the
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  strategy. So with no further ado, I can't
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  wait because you're going to experience what it's going to be
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  like to create your success, your epic success in motion
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  right here. So with no further ado, hello
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  Saka, how are you? Hello Terry.
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  Hello everyone. Thank you so much for having me.
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  I am feeling great, so I'm so grateful to be here.
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  Well, I am so grateful to have you on the show and what an
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  amazing human being that you are.
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  And, you know, I'm going to just encourage people to really stay
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  to the end because you're going to find out a lot more about,
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  you know, building that strategy because we're going to do a
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  little demo. So firstly, people really want
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  to see the real human right Saka, you know, there's, I think
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  we all had this kind of idea about perfectionism and and
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  you're an expert on erasing that.
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  But what is it the magic? And why do people need to see
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  behind the mask? Yeah, thank you very much for
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  asking. That's a very important question
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  because we all are humans and we all are imperfect humans, and
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  everyone is making mistakes. But the most important is to
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  learn from them and to develop ourselves and to work on
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  ourselves every day and to see solutions, to believe in
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  solutions. And that's actually how LinkedIn
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  works as well. That's very interesting.
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  So, you know, people are not looking for perfect people, but
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  they're they're really looking for real people.
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  So, you know, what's the fine line?
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  Do you see that, you know, sharing and being real is
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  actually a bit of a a magnet? Yeah.
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  So the authenticity is crucial. Of course, it all starts with a
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  clarity, with a clarity about my purpose, why I'm doing what I'm
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  doing, a clarity about my vision, where I want to go,
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  what's my bigger picture and about my mission.
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  So how I want to go there, how I help people.
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  But then it's crucial to be clear about what are my goals on
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  LinkedIn, who I want to reach with my target audience and what
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  are the passages where. Where I want to be known for and
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  where I want to share my expertise, my experiences, and
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  where I want also to help and inspire others.
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  So it's starts with a strategy, but then it's all about people,
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  about building general relationships and being of being
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  authentic as we are. I mean, I know the word
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  authentic is so much used, but it's so powerful if you use it
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  in the right way because we really connect with people as
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  human beings, as beings. You don't.
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  It's machines with AI. OK.
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  So I think that's a good point too, because there's a lot of
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  people getting a bit nervous out there with AI.
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  And I, I believe that really what you're saying here is that
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  no matter what, AI will never have a heartbeat and the blood
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  flowing through the veins and the real life.
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  So you can never, ever take the place of a real human being.
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  And look, I, I do love that. The other thing that I see
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  myself and, and I'm not a LinkedIn expert.
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  In fact, I'm going to be learning a lot from you on this.
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  But as a kind of a, you know, person who's done a lot of
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  transformation and worked with a lot of coaches in the online
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  space, I think I've seen a lot of hassle and a lot of
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  especially on Instagram, where you feel like you have to be
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  perfect. You, you have to have a certain
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  look. You have to have a certain
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  mannerism about you. But then, you know, you want to
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  see what happens to the perfectionist who's hustling
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  their butt off when they actually have a real life issue.
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  And that's when everybody seems to flock.
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  You know, that's what I've actually noticed.
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  So can you talk us through, you know, a raising perfectionism in
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  that way? And what would you say to people
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  who are maybe they're scared of being imperfect or making
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  mistakes? You probably know what the deal
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  is on that. Yes, thank you very much for
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  asking. So I see that there are people
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  on LinkedIn that they really care about likes and impressions
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  and they are really obsessed with it.
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  Of course the analytics are important, but much more
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  important are are we are humans. If it doesn't matter if I am, I
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  have so many impressions, I have so many likes.
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  The likes doesn't bring you more the likes.
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  Yeah, of course you have perhaps a little bit more visibility,
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  but. They don't pay the bills, do
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  they? Yeah, doesn't mean that you
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  have, you have clients who have new employees and you, you, you
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  are, you position yourself as a true, true leader.
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  So, so much more important is really to connect with people
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  through our energy and also through really who we are, who
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  we are in our, our heart, our core.
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  And that's why it's so important to be courageous and really to,
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  to have this intention to help others, to inspire others.
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  And of course they want people want to see our face, they want
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  to see our pictures because it's also emotion.
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  It's our how our brain works. But first of all, we have to
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  take the courage and to make this shift this minds achieve.
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  I'm on LinkedIn to help others, not to promote myself.
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  I'm really there to to inspire and help others.
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  And then to acknowledge, acknowledge that nobody's
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  perfect and we can only learn and develop ourselves if we
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  start being active, if we start sharing our way, our, our
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  journey, our mistakes, our learnings to help others and
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  also believe in ourselves. Because when I believe in
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  ourselves and I see the results of my clients, then I can share
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  this and I can help even more clients.
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  And also embracing challenges. It's so important because every
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  challenge brings me further because when I embrace it, I go
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  through it. Then there is every time a gift,
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  a gift behind the challenge, and I don't see it at the beginning,
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  but I know every challenge let me learn and develop myself and
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  that's how I grow, how I step out of my comfort zone and
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  that's where the impact starts. Amazing.
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  And that's so true. I mean, let's face it, we never
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  go to a movie. Pay big money at the box office
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  so we can watch the perfect, you know, superhero living a life
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  full of rainbows and butterflies and continuing along that same
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  beach the whole way through. There's got to be an adversity.
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  There's got to be a pain. There's got to be something.
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  So when you think about it, I mean, it's the movies, it's,
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  it's the what makes a box office hit smash.
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  You know, like, you know, I heard a friend, colleague of
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  mine saying the other day, if it bleeds, it leads.
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  And, you know, I, I feel that I did fall into the trap of
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  perfectionism, especially when I first came into the online
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  space. And it was almost like I had
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  been in clinic and helped so many people.
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  So the focus was just helping people and that worked
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  beautifully. But all of a sudden I came into
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  the online space and I think the biggest mistake that I made was
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  putting on that big crocade of, hi, this is me.
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  And sort of, I don't know, working hard, hustling, trying
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  to look like in a certain way. And yet it didn't take away from
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  my gift, but it took away from my charisma.
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  And then, you know, this is the part where I promised you
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  backstage that I would mention this.
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  I had, I hit a huge crisis in my life and the crisis was so big
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  and not what I expected at a critical point of my life where
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  I had, you know, met the man of my dreams 18 years ago.
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  We, we were building this life of helping people and that's
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  what we were doing together. And then, alas, he took sick,
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  but he went downhill so fast that we discovered, Long story
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  short, that he had CJD, which is Kreutzfeld Yakov disease, a
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  fatally critical disease that is always fatal.
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  And you know, today he is unable to speak.
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  He's non verbal. He is, you know, not able to
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  move his body. And I, I remember asking myself
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  on the way when it was all going downhill very fast.
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  I remember asking myself, how am I going to show up, how I'm not
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  going to be able to do this anymore?
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  Like, what am I going to do? And you know, I feel like this
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  is relevant into the conversation here because all of
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  a sudden I said, well, there's only one thing for me to do.
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  This is my focus. I am going to have to do this.
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  And then my mission turned into creating miracles.
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  Every day is a miracle and you shouldn't even be alive.
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  Long story short, we just began the authentic process of
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  documenting the sad situation as it is and me being still my
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  coaching self, but being able to showcase that with him and how
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  we kind of relate together. And you know what?
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  That has actually changed the trajectory of my business and
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  it's in a way where it's almost like people have a different, I
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  don't know whether they feel like they know you better.
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  But from your point of view, can you understand how that's
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  happened with me? I mean, you're the expert here
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  with LinkedIn, I mean about that kind of a situation crisis and
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  how may kind of just letting it unfold has actually.
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  Unwittingly kind of made, you know, created a lot more success
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  in my business. Thank you very much for sharing.
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  And well, that's an amazing story, Terry.
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  And yeah, I admire you and also your husband for the for the
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  journey that you are doing together.
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  And yes, that's true because the you mentioned before one more
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  one crucial thing. We humans, we connect through
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  stories because everyone has a story, as you also mentioned in
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  your story. And everyone has a story and
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  people connect to it because we are emotional human beings and
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  we see us in the stories, but we also learn and get inspired from
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  the stories. And that's why it's so
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  important. And storytelling, it became so
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  important on on social media, on LinkedIn as well, because, yeah,
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  we can tell about our expertise explaining.
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  But if we share the story that actually influenced people, as
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  you should know, for example, it's, it's really, I can feel
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  it. And that's what story makes.
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  And people never forget how you made them feel.
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  They forget what you said, but they've never forget how you
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  made them feel. Wow, that's that's powerful.
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  Yes, that's just so powerful. So you say perfect posts and I
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  suppose that kind of covers, you know, a lot about what we've
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  both just shared. Don't create connection, honesty
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  does. So that's obviously one of your,
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  you know, very important mottos that you live by.
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  So do you think people are getting a bit wrapped up in
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  trying to to create perfect posts and then finding that they
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  fall? Flat, yeah.
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  So for me, it all starts with the clarity and the the the
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  strategy, the personalized strategy.
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  But then it it's so important to build strong connections, to
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  build a strong community because we can have the perfect post,
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  but if we don't have the community, not many people will
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  see it. Not many people will read it,
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  comment on it and and like it or or write as direct messages, for
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  example. So yeah, it's like in the in the
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  offline world, first, we are, we are human beings.
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  It's regarding to Maslow. It's, this is a part of our
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  needs to be social and it's actually how social media and
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  especially LinkedIn with helps us with the business contacts
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  and it's connect with people on the emotional stage.
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  So this is, yeah, this is actually a crucial part.
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  And then of course, it's important to learn how our brain
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  works, how we read online and also how we can share our
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  stories, how we can share our expertise, to inspire and to
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  help others. So it's, yeah, it's all about
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  connecting with people and knowing that the crucial part is
• 23:31
  to know how to do it online because many of my clients, they
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  really don't know how to build and nurture this relationships
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  online. And it's actually, it's actually
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  not so difficult. I tell them every time.
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  Just imagine. Just imagine the person you
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  would like to talk to in the ends, in the comment or in the
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  post is standing in front of you.
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  Imagine the person that you are talking to and talk as normal
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  human. Wow, wow.
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  So, so really relate. And you say also that the magic
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  is in the DMS and so, yeah, So what what are you talking about
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  in the DMS? Can I kind of pry a little bit
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  into that? Yeah, so I found the
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  personalities that the comments are magical, that they helps you
• 24:28
  to be more visible. But the true magic happens in
• 24:32
  the DMS because then you have the person one-on-one and then
• 24:37
  you it's up to how you build a relationship.
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  But as I said, we are humans and we are looking for things in
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  common, so we really have to build this emotional connection.
• 24:51
  That's why also I found sending a connection note with request
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  really crucial because I am really interested in why this
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  person want to connect with me. Or is she or he only clicking on
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  the context and, and really like, yeah, getting more and
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  more followers, doesn't matter who it is.
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  So I'm not interested in this part in this type of people.
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  I'm really interested in this connections.
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  And once we, we send a connection request, usually
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  people don't reply. They just click yes or no.
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  And if you, if they connect with you, then I start really to get
• 25:34
  to know the person. And that's important to ask
• 25:37
  questions, but no more than one question per the end.
• 25:41
  Otherwise we are overheld. We don't know what to answer and
• 25:45
  then really to, to connect as on a, on a event.
• 25:51
  I say that LinkedIn is the biggest online networking event.
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  So just on like on a networking event, start, start to talk to
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  people, but make it about them. It's not about you.
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  The focus is on the people that you would like to connect, you
• 26:11
  would like to get to know. And then you will see if they
• 26:14
  open up or know how they respond.
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  And then after 2-3, the answer depends.
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  You can go over to the business topic.
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  But if I receive a message from someone else, like he or she
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  wants to send me something, I mean, the question is they
• 26:34
  haven't built trust with me. Then they don't know if I have a
• 26:40
  challenge, a problem, if I'm looking for the solution and if
• 26:46
  I need the solution from them. So that's why first I need to
• 26:50
  get to know them. To.
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  Then the aim is then to come from LinkedIn to the offline
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  connection, to the call or to to meeting.
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  And then I can get to know the person more, I can connect more.
• 27:07
  And then then that's, that's where the incredible things
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  happen because then I have the person in front of me.
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  I feel her or his energy. But first I have ready to find
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  out more. And I mean, not everyone is
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  open, not everyone is interested.
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  So then they are not the right people.
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  We have not the right people. Yeah, and and they do say that
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  the most interesting people in the room are the ones that are
• 27:39
  interested in what you're saying.
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  And they may not even say as much and then but they're really
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  wanting, they're interested in you and that makes them so
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  interesting. And when you, when you think
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  about it, I mean, everybody wants to feel important.
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  So maybe you writing a post and just spending all day long
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  constructing posts is not going to make a person feel as
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  important as when you, as you say, comment on posts and you
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  know, really interact And because you're showing who you
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  are. And then not to mention the
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  magic in the DMS where that's when you're kind of really
• 28:26
  giving that opportunity to meet that person.
• 28:28
  But it really sounds like you're you, and correct me if I'm wrong
• 28:33
  here as well, that you've, you've got this kind of secret
• 28:37
  sauce obviously with building communities and connecting with
• 28:42
  people, but it sounds like you're doing it very authentic,
• 28:46
  one person at a time. Would that be right?
• 28:50
  Yeah, so it doesn't have to be one person at a time, but the
• 28:55
  most important is like to ask one question per DM.
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  And yeah, to do it authentically, it's crucial.
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  And yeah, we can't, I mean, we can't serve thousands and
• 29:08
  thousands of people. Perhaps we have online course
• 29:14
  without no interactions from our side, OK.
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  But otherwise, I mean, we, we have our energy and we want to
• 29:22
  be the best contribution to our clients.
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  And the same is on LinkedIn and DMS in comments.
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  So less is more. And the focus on quality is so
• 29:33
  important, and focus on people and energy flows.
• 29:37
  The focus goes. Oh, I love that.
• 29:40
  That's gold. Now, you know, I always say on
• 29:43
  the genius sign, people quite often come from their pain.
• 29:48
  And you told me backstage that you went through a time in your
• 29:55
  life where you felt very unseen and where you felt unappreciated
• 30:01
  and even undervalued. And, you know, here you are now
• 30:07
  teaching people how to make other people feel really seen,
• 30:13
  appreciated and valued. You know, can you talk to me
• 30:18
  about what happened for you when you did move from that place of
• 30:24
  feeling sorry, You know, obviously deprived compared to
• 30:29
  now. What was the transition?
• 30:33
  Yeah, that's a very good question.
• 30:36
  Actually. It's the biggest trigger was the
• 30:41
  meeting with the CEO and from the company where I worked for
• 30:46
  and when I came or went for the first time in my life to ask for
• 30:52
  a pay raise. And he expected from me how much
• 30:58
  worse I am. And I expected it to hear it
• 31:01
  from him how much worse I am for him.
• 31:05
  But what he said me or told me that he actually didn't know
• 31:10
  what I'm doing. It was my direct boss, but it
• 31:15
  was, yeah, it was a really strange, strange meeting and
• 31:21
  and. Mirroring.
• 31:23
  It sounds like you were mirroring.
• 31:24
  So, you know, this is the thing. Oh gosh, I could go on about
• 31:29
  this forever in a day. But energy is, as you know, it's
• 31:33
  a frequency and a currency. So if we go into a meeting
• 31:38
  thinking, oh, I'm not good enough and oh, can I have a pay
• 31:41
  rise? Can I have a pay rise?
• 31:44
  It's like, why would I give you a pay rise?
• 31:47
  And it's almost like a, a self fulfilled prophecy, but it's,
• 31:52
  it's like a projection. Whereas you walk in and you have
• 31:56
  a sense of deserving and, and, and that sense of empowerment
• 32:01
  and you know, this is what I can do for you.
• 32:05
  You know, they say Napoleon Hill says it.
• 32:07
  You know, the one with the most certainty will win.
• 32:11
  So, you know, what did you do to switch that around?
• 32:14
  Was it the Joe Dispenza retreats or what on earth you know caused
• 32:19
  your mindset to shift? Yeah, so I have to add to this
• 32:24
  that you are totally right. But I told him what what I
• 32:28
  everything, everything what I've done.
• 32:30
  So I told him this outcomes, but in me inside, I didn't believe
• 32:35
  in myself. And this was actually, as you
• 32:38
  said, yeah, this was the the program actually.
• 32:43
  And then, yeah, I started working together with my
• 32:47
  mentors. Actually, my first mentor, she
• 32:50
  told me she saw me as entrepreneur and I told her no,
• 32:54
  no way, because I didn't have any savings, I didn't have a
• 32:59
  plan. BI didn't have entrepreneur
• 33:01
  experiences. But then I started working
• 33:04
  together with her and I found, thanks to her find my, my wife,
• 33:10
  my vision, vision, my vision. And I became entrepreneur.
• 33:14
  And I started working actually directly with my first client.
• 33:18
  And it was in 2021. And two years later I visited my
• 33:23
  first retreat from Jodie Spencer.
• 33:27
  And yeah, this changed my mind, my life.
• 33:30
  I really started to meditate with his meditations twice a
• 33:36
  day. And of course, from the
• 33:38
  beginning, I also, I was working on my LinkedIn scales.
• 33:41
  And since then I'm doing this. So I continually invest,
• 33:46
  continue investing in myself. A lot of, yeah, big amounts of
• 33:51
  money. But this is actually what helps
• 33:54
  my clients so much because on one hand, I'm updated.
• 34:00
  I'm I'm still on with development.
• 34:04
  I mean, it's developing so fast and this online world and
• 34:07
  everything is changing and how we think also as humans, how we
• 34:11
  consume online. And on the other hand, also the
• 34:16
  mindset, how we feel, how we think, how we act and what we
• 34:21
  say because it creates our life. And it's also how I changed my
• 34:24
  life. And that's what inspires because
• 34:29
  you know, if you went in and you because you're an intelligent
• 34:33
  woman, you know, I mean, obviously you being able to tell
• 34:38
  your boss. And this is the thing where they
• 34:40
  say that the verbalization is not always everything.
• 34:44
  So you might be, you know, like you said before, you know,
• 34:48
  people remember how you make them feel, not what you say.
• 34:52
  They don't really remember every word you say.
• 34:55
  So you could be saying the most, you know, incredibly compelling
• 35:00
  words that may have really good influence around the words.
• 35:07
  But if the energy doesn't match and deep down inside, and I
• 35:11
  think that's probably a huge what you inspire so many people
• 35:18
  because you can relate to that because you've been there before
• 35:22
  yourself and, you know, being able to kind of coach your
• 35:27
  people. And I, I will add to that.
• 35:29
  You shared something really important with me.
• 35:33
  And that is that, you know, finding the right mentors will
• 35:38
  accelerate your your business and your situation.
• 35:44
  And yet, if I may say before I hand over to you on that note,
• 35:50
  there are a lot of people out there that think it's OK to come
• 35:54
  on their online space without spending a cent.
• 35:59
  What business ever took off or what business can we ever run
• 36:08
  where it doesn't cost a cent? That's what I'd like to know.
• 36:13
  In fact, I was saying to my mother this morning, if people
• 36:16
  don't have, you know, at least enough money to invest in
• 36:22
  themselves, they shouldn't be doing it.
• 36:25
  They need to go and, you know, get a, a, a job.
• 36:28
  I don't mean to sound callous here, but they need to get
• 36:31
  something to give them the backing because we need, we need
• 36:36
  to treat this as a real business.
• 36:40
  Share with me what is so powerful about hiring?
• 36:45
  Obviously the right coaches and mentors.
• 36:49
  So as you shared, the energy is crucial.
• 36:53
  It's so important the people we are surrounded by and the the
• 36:59
  people with the same or similar mindset like like minded people.
• 37:04
  It's it's really inspiring and I found when it comes to hiring
• 37:09
  the right mentor and coach, it's so important when you exchange
• 37:16
  with the person on a call beforehand, how you connect with
• 37:20
  the person because I mean, the people, they can tell you that
• 37:25
  yeah, they get so many results for others and so on.
• 37:29
  But all we all are different and what's what's working from, from
• 37:35
  someone else doesn't mean that it's working for you and it's
• 37:39
  wise. It's so important that it's
• 37:42
  really done for you. It's with your alignment with,
• 37:47
  aligned with your values that's so crucial.
• 37:51
  And that also you are ready to put the work in it.
• 37:54
  Because if you think, yeah, the person will do everything for
• 37:57
  me, then OK, you can do it. You can hire a host, right?
• 38:01
  And you are doing, yeah, almost nothing.
• 38:04
  But it's not your energy. So it's it's so important to to
• 38:09
  be aware of what you you want, you really want also achieve.
• 38:14
  And how is the person you want to hire as a coach as a mentor?
• 38:19
  How her or his values and how it's in alignment with you, with
• 38:26
  your values, with your energy? That's, that's absolutely
• 38:31
  amazing. Thank you so much for sharing
• 38:33
  that. And you know, I'm gonna ask you
• 38:36
  now about your 3 pillars and you know, obviously just to kind of
• 38:43
  list them off according to what you have told me and then you
• 38:48
  can open it up is treat your profile like a, a business card
• 38:53
  and a landing page. So I'll get you to go into that
• 38:55
  in a moment, make it visual, magnetic and clearly communicate
• 39:00
  your value and have strong headlines clarity because that
• 39:05
  equals instant authority. So would you like to teach us on
• 39:10
  treating the profile like a business card and landing page?
• 39:16
  Yeah. So as I said, it all starts with
• 39:19
  the strategies that we have this clarity about our goals, target
• 39:22
  audience and topics on LinkedIn. And then the LinkedIn, of
• 39:28
  course, if people are searching for you on Google or also in the
• 39:32
  AI, there is LinkedIn coming up. So it's also so important to use
• 39:37
  the rest key keywords and so on. So this is also one one point,
• 39:41
  but LinkedIn is really as a landing page or your business
• 39:47
  card. It means that everyone is
• 39:51
  ambassador of a company and doesn't mean that you are, for
• 39:56
  example, employee. You are also an ambassador of
• 39:59
  the company where we are working for.
• 40:01
  So everyone is an ambassador of a company.
• 40:06
  Either it's your company or it's you are an employee.
• 40:09
  You are ambassador of the company where I where are you an
• 40:11
  employee? And it means that you don't have
• 40:15
  to put everything that you have in your CV on your LinkedIn
• 40:21
  profile. It should be a long key
• 40:23
  strategy. It should be in alignment
• 40:26
  because people come to a profile and they want to know and to
• 40:30
  understand quickly who you are, what are values, how you can
• 40:35
  help them, what are the the results, the benefits for them,
• 40:39
  what's in it for me? Like a person who is coming to a
• 40:45
  profile and as well, where can they contact you?
• 40:48
  They don't want to really search for it.
• 40:51
  They want to get it immediately. They want to understand it
• 40:55
  immediately and that's why that's.
• 40:59
  That's that's really good. So, so this is like a master
• 41:06
  class right here and now. So guys, make sure you are
• 41:11
  writing this down. And I just want to add to that.
• 41:15
  All of Sarkar's details will be in the show notes, so feel free
• 41:20
  to contact her through that. And you know, this is amazing.
• 41:26
  So now making it visual, magnetic and clearly
• 41:29
  communicating. I guess you've pretty much
• 41:32
  almost covered that with the first one, but is there anything
• 41:37
  you'd like to add to that? Yeah, the important importance
• 41:42
  of building a personal but also an employer brand, it's not only
• 41:47
  what we say, what we communicate, the words, the
• 41:50
  text, but also the visuals, because the visuals are building
• 41:55
  also our brands, it means the pictures, the the banner and and
• 42:01
  all the stuff that we share, the cursor post and so on.
• 42:04
  So be aware or so how you communicate visually because the
• 42:09
  humans also reconnect with images.
• 42:13
  It's also emotional. So this is also a crucial part.
• 42:18
  And yeah, as I mentioned, building a strong communities is
• 42:23
  a crucial part as well. And also be aware how people
• 42:27
  read online. So first of all, Howlington
• 42:30
  works because it's social media platform, but it works
• 42:33
  differently as Meta platforms, as TikTok.
• 42:38
  And so understand the platform, but also be aware of how we
• 42:43
  humans read online, how we think.
• 42:47
  So how is the human psychology? So that's why also how you will
• 42:52
  write your posts that people feel attracted to it and also
• 42:58
  what you share. So the value every time, also on
• 43:01
  a profile, the value for your target audience is crucial.
• 43:06
  Beautiful and of course strong headlines give instant
• 43:13
  authority. Do you have any suggestions of,
• 43:17
  you know, people might not know how to do that, but they that
• 43:22
  that's where that's how all the journalists and if you look at
• 43:26
  if you go into Facebook these days, they write some of the
• 43:30
  biggest rubbish about celebrities and you know what's
• 43:34
  going on, but they're doing it for click bait.
• 43:38
  But perhaps you can explain to us you know about writing a
• 43:42
  strong headline and any tips that you may have.
• 43:47
  Yeah, that's a very good question because the attention
• 43:49
  span is going shorter and becoming shorter and shorter.
• 43:54
  So we have to catch people's attention at the beginning from
• 44:00
  the post. It means in the headlines.
• 44:02
  It's the same in the newspaper, for example as well.
• 44:05
  So the headlines are so important and then we have to
• 44:07
  keep the attention. And Linksys shows the first 3
• 44:11
  lines, but our brains say, say they, they did they see or they,
• 44:23
  they perceive it better if there's like one line and then
• 44:26
  the space and then one line is better to read.
• 44:30
  And so these, these are the three lines that we can actually
• 44:33
  see. And we see also the picture of
• 44:36
  the video or the, the, the graphic infographic, whatever we
• 44:40
  put in there. And yeah, the most of the people
• 44:43
  just scrolling down. So that's why we have to catch
• 44:47
  people's attention and to hold it.
• 44:49
  And the headlines actually are also promise what is supposed
• 44:55
  about, because if we don't talk afterwards about it, people are
• 44:58
  disappointed and we don't have their attention as well.
• 45:02
  And also it's important to, to create this, this curiosity, to
• 45:12
  create this empathy, to empathise with people, because
• 45:15
  if people feel, Oh yeah, I can relate to this, Oh, I feel in
• 45:19
  that way or just make me curious.
• 45:22
  Then we click on more and to, to read more.
• 45:26
  And LinkedIn is still platform where people like to read.
• 45:32
  So that's why the text is also important as well as they're
• 45:36
  pushing Windows and and they want to push Windows more next
• 45:40
  year, but as in 2026. But yeah, it's still the the
• 45:45
  picture and the text is still really important on on LinkedIn.
• 45:49
  Very important. Well, that's, that's good
• 45:52
  insight right there. And I'm, I'm very aware that I,
• 45:56
  I want to kind of really go through and, and give, give you
• 46:00
  this opportunity to kind of unpack a little bit about asking
• 46:06
  me some questions. Because when you ask me the
• 46:09
  questions, then our audience can imagine those questions being
• 46:14
  also aimed to them. And that's kind of the bit of
• 46:17
  the magic that happens here. But I am going to talk about how
• 46:23
  we need to take the focus. And this is your obviously your
• 46:29
  teaching. How do we take the focus off our
• 46:32
  own insecurities? And the answer you gave me was
• 46:38
  nothing short of profound. So if we're taking our focus
• 46:43
  off, you know, our my own fear, like of showing up and not
• 46:49
  getting it right, where do I put my focus then?
• 46:54
  Yeah, that's, that's very important because yeah, our
• 46:57
  energy goes with our focus goes where energy flows.
• 47:01
  So it's it's so important. And many clients that come to
• 47:06
  me, they tell me I don't want to promote myself.
• 47:10
  And that's that's amazing because I tell them, yeah,
• 47:13
  LinkedIn is about helping inspiring others.
• 47:16
  It's not about you. But of course they want to see
• 47:20
  your picture because they want to see who is behind this
• 47:25
  business most how this person saying what are his her values.
• 47:31
  So if you make this shift from it's about me too, it's about
• 47:39
  helping my target audience, helping my community, inspiring
• 47:43
  them, then it will be easy for you to come out of the comfort
• 47:50
  zone and to be open to share your expertise, your unique
• 47:54
  experiences, because we can find almost everything on Google, on
• 48:00
  AI. But if you share your experience
• 48:04
  is expertise, it's unique. Every person is unique and
• 48:08
  that's how you can inspire others and help them.
• 48:12
  And what I'm really, really hearing is it's really not about
• 48:17
  you as the coach. And while we're all getting so
• 48:21
  caught up in our own insecurities, we've got to come
• 48:25
  back. And what you know, you're really
• 48:29
  emphasizing on is being what what is in it for them?
• 48:33
  What can you give them? And really the only reason, as
• 48:39
  you say, that they do want to see the face.
• 48:41
  They're wanting it for their own curiosity, you know, so they
• 48:44
  want to know who am I speaking to?
• 48:47
  So I love that. So you would say take the focus
• 48:50
  off your own insecurity and put it on to the other person?
• 48:53
  Focus it on. Yes.
• 48:56
  And the the yeah, every time you think about the value that you
• 48:59
  would like to deliver. And one important thing is that
• 49:04
  people forget what you posted or commented yesterday or two weeks
• 49:09
  ago, one month ago, but they never forget topics that you are
• 49:13
  standing for. And it's so important that you
• 49:17
  have your content strategy as well and you are aware of if you
• 49:22
  are reposting something. I'm not so fan of reposting
• 49:27
  except it's your company page. But to be aware of your
• 49:34
  expertise, to do a sharing of your thoughts and also where you
• 49:38
  are commenting on. And what if you are imposing
• 49:41
  what you are imposing, what you are talking about?
• 49:44
  Because then you will position yourself as a thought leader, as
• 49:49
  an expert in your industry. That's that's really important
• 49:54
  because I think there's just too many people out there.
• 49:57
  They're sometimes afraid to share their thoughts, but in
• 50:01
  actual fact, it's, it's their thoughts that really produce the
• 50:05
  values, isn't it? And I, I like the fact that you
• 50:09
  do emphasize on that thought leadership because it's, you
• 50:14
  know, important. So if you had a few questions,
• 50:17
  let's, let's bring the let's bring the fire, the secret sauce
• 50:22
  to some good questions that you may have for me now.
• 50:26
  So we'll flip it over to you and you know, I don't have a huge
• 50:33
  big following or a lot of experience in LinkedIn.
• 50:40
  So help me out here. What you know, spending just a
• 50:45
  maybe a, a couple of minutes because we're drawing to a
• 50:49
  close. But what would you be asking me?
• 50:52
  What kind of questions? What would you do in order to
• 50:58
  really help me find my way? Yeah, So usually before I start
• 51:03
  working together with my clients, not usually, but every
• 51:06
  time I sent them a questionnaire where I asked them about why
• 51:11
  mission, mission, target audience, challenges of the
• 51:14
  target audience, but to, to, to suggest them personal as
• 51:19
  LinkedIn strategy. But now I would like to go
• 51:23
  straight because of of the time, I would like to go with you
• 51:27
  straight to the questions about your LinkedIn strategy to to
• 51:32
  define and reach you here. So I will start with first
• 51:37
  question. So what are your goals with
• 51:39
  LinkedIn? OK, my goals would be to connect
• 51:45
  with people who have got that passion to turn their pain to
• 51:55
  power. So for example, with yourself,
• 51:59
  you had those feelings of being unseen and now look at you.
• 52:04
  Now you are helping so many people.
• 52:09
  That's what you know. That's what I am really looking
• 52:13
  for and bringing them into the show.
• 52:15
  Sometimes they're not always coaches, healers and leaders,
• 52:19
  but LinkedIn certainly is a really good place to find
• 52:23
  passionate people. But that is the prerequisite
• 52:26
  that they do have a passion that is quite genuine.
• 52:30
  And there was a pain that they turned to their power and
• 52:34
  because of that, they want to change the world.
• 52:37
  And that helps me with my vision as well of transforming
• 52:41
  1,000,000 lives by the year 2028.
• 52:44
  That's amazing. Thank you for sharing.
• 52:46
  And yeah, so then I would like to make it shorter.
• 52:52
  I will say, OK, so though your goal is to connect with the
• 52:55
  right people to bring them to your show and yeah, to yeah,
• 53:04
  also also the the visibility I would say, or the personal brand
• 53:08
  also is will be your your goal, I would say.
• 53:12
  Do you agree? Yes, look, absolutely.
• 53:16
  I do feel that that's a very big alignment with you that I want
• 53:21
  people to feel visible and heard.
• 53:23
  Yes, definitely. OK.
• 53:25
  Then the second question is who is your target audience?
• 53:29
  I mean, you mentioned it already, but specifically so you
• 53:34
  were talking about people. But I think you are not only
• 53:38
  focused on women or who is the target audience.
• 53:41
  Oh yeah. Women and men, I mean, when I
• 53:44
  first began out, because I was a hypnotherapist and you know,
• 53:48
  training in NLP and all of that, it was all about healing
• 53:53
  people's trauma. It was all about the work that I
• 53:56
  do, like, you know, the mixture of Anthony Robbins with NLP and
• 54:00
  Joe Dispenser with hypnosis. So I was, nobody ever came to me
• 54:06
  once soccer and said I want to be successful, I want to be
• 54:10
  rich, I want to have a great relationship and I want to just
• 54:14
  be happy. No one ever said that.
• 54:16
  No one. Everybody came because they said
• 54:21
  I've got this addiction or I feel this way or this is what's
• 54:26
  happening. But people, what I learned are
• 54:30
  not their emotions. They are not the things that
• 54:33
  they did or they're not the sum of, you know what their emotions
• 54:39
  are. They were the sum of who they
• 54:42
  became after they healed themself.
• 54:46
  And that brings me to really understanding that those people
• 54:52
  were generally people who then stepped into their sole purpose.
• 54:58
  So they really, even though they never came and asked for that,
• 55:02
  they stepped into it. They stepped into who they were
• 55:05
  born to be, if that makes any sense.
• 55:07
  Mm hmm. Yes.
• 55:10
  So the the point is that we have to find them on LinkedIn.
• 55:15
  And yeah, there are different ways to find them.
• 55:18
  One of them is to put like some keywords in the search search
• 55:23
  bar or so you can search also in in events and in the groups or
• 55:28
  you find people in for example, in comments.
• 55:33
  You can also go through your post with liking there if you're
• 55:36
  not connecting a connected or also to go to your your the
• 55:41
  people you already had on your show and go to to their there
• 55:47
  and they post and they comments and and yeah and comment there
• 55:52
  and then connect with people. But if you want to put it in
• 55:56
  search bar, so could you say like those are leaders or what
• 56:05
  would be their position? They are definitely leaders, but
• 56:10
  I feel like they're almost leading from the back and they
• 56:16
  are coming, you know, beside people and they are really
• 56:22
  building a lot of rapport and they're quite humble because of
• 56:28
  their background. And even they do have those self
• 56:33
  worth issues that you spoke to me about and even the fear of
• 56:38
  failure and stuff like that. And I do find that that's that's
• 56:42
  quite, very, very big for most of the people that come on here
• 56:47
  because we have very similar backgrounds in some way in our
• 56:52
  value system. So yes, there's definitely a
• 56:56
  likeness between you and I, even though it's completely
• 57:01
  different. So you are the person like my
• 57:05
  community, who love me will love you because they they'll go
• 57:10
  well, we want to know how to make an impact.
• 57:13
  So when this drops on Friday night at 7:00 PM, they're going
• 57:17
  to go after it because we're going to find out what the
• 57:21
  secret source of really making headway on LinkedIn is.
• 57:26
  Yeah, that's amazing. Thank you so much for sharing.
• 57:28
  I love that. Yeah.
• 57:29
  So I think perhaps you could search more for for the keywords
• 57:33
  than for people's positions. Of course, you can search for
• 57:36
  for leaders as well and then goes through their profiles to
• 57:39
  connect with people. And 1st I will, I would comment
• 57:42
  first, but you could also search for, for topics that and then
• 57:48
  you can share a see. So you will put your keywords.
• 57:52
  That's why keywords are getting more and more important.
• 57:55
  And you will see who LinkedIn will will show you, shows you
• 58:00
  when you put this keyword. So that's actually how you could
• 58:03
  find your target audience. So another important thing is
• 58:08
  the region. So from region, which region are
• 58:11
  you targeting? OK, well, I'm global.
• 58:16
  I'm definitely very, very global.
• 58:19
  I do seem to have found that a lot of people from Europe and
• 58:25
  the US, you know, more so than people in my own hometown, which
• 58:30
  is very strange. Yeah, that's cool.
• 58:34
  That's amazing. And that's also the power of
• 58:35
  LinkedIn. For example, I met Aceo from the
• 58:38
  village where I live and thanks to LinkedIn I would never met
• 58:43
  him in person. But then we connected.
• 58:46
  We wrote the answer and he told me to to meet for lunch and the
• 58:50
  first thing he told me, I know you, he never commented, never
• 58:54
  liked my post, but he read everything and he became my
• 58:57
  client. But I would never met him in
• 59:00
  real life. So thanks to LinkedIn, it, it
• 59:03
  was bad. Yeah.
• 59:05
  So for you, I would say yeah, like your main focus is Europe,
• 59:10
  US and Australia, I would say yes.
• 59:14
  Europe, yes. US and Australia, yes.
• 59:17
  Yes, for the target audience. And the third question is what
• 59:22
  are the topics you would like to be known for, where you would
• 59:25
  like or where you share your expertise, your experiences
• 59:29
  added, you would like to be remember and make impact?
• 59:33
  Yes, beautiful question. Wow.
• 59:36
  And of course, people, you, you know, when you get to sit in
• 59:39
  front of this amazing person, Saka, she's going to give you
• 59:44
  the time to think about it. And she's probably not going to
• 59:48
  expect you to know straight off. For me, I'm, I'm gonna cheat a
• 59:54
  little bit and I'm gonna go with my 5 master keys because even
• 59:59
  though, yes, it's, it's all about becoming that greatest
• 1:00:04
  version of you and embracing your adversities and challenges
• 1:00:10
  and really almost channeling them into your power.
• 1:00:16
  But health and billion dollar energy, I call it billion dollar
• 1:00:20
  energy, is master key #1. One master key number 2 is
• 1:00:24
  recoding your relationships because quite often people are
• 1:00:29
  wounded because of the way that they were brought up, the way
• 1:00:33
  that what the words that they heard and relationships have a
• 1:00:37
  big impact around that. So I definitely work through
• 1:00:41
  that #3 which you know very well about which it's a self worth,
• 1:00:47
  which also falls under prosperity because you know,
• 1:00:52
  people don't value the, you know, you gave a classic story
• 1:00:56
  going to your boss to ask for a pay rise, right?
• 1:01:00
  But today you'd probably go in there and he'd probably throw
• 1:01:03
  the pay rise at you. He'd want to give it to you.
• 1:01:06
  So then there's #4 hello, we're here now the genius zone, which
• 1:01:11
  is the genius zone. Every person that comes on the
• 1:01:16
  show, how they have transmuted their painter power.
• 1:01:20
  And then then the last one is legacy.
• 1:01:22
  So I feel like maybe summarising it legacy leaders.
• 1:01:29
  That's amazing. So, yeah.
• 1:01:31
  So it's important that we have like some business topics and
• 1:01:34
  also something like like personal that are perhaps our
• 1:01:39
  our personal, yeah, person skills or something like this.
• 1:01:48
  But you make everything, you put everything together.
• 1:01:52
  So I love the topics and yeah, it's, it's yeah, I really love
• 1:01:56
  it. And it's important that you stay
• 1:01:58
  with them and said you communicate everything you told
• 1:02:02
  me about also regarding your target audience and the topics
• 1:02:07
  you communicated on your profile and also in your post in the
• 1:02:14
  comments. And every time you are aware of
• 1:02:19
  aware of it. And of course, I mean, you can
• 1:02:21
  connect also with people who are perhaps not exactly a target
• 1:02:27
  audience, but you never know, Perhaps those people have their
• 1:02:31
  followers and they could be your target audience.
• 1:02:34
  So that's why it's important to be I found little bit open, but
• 1:02:39
  of course, every time to think if I get some connection
• 1:02:43
  requests with this person, I go through the profile.
• 1:02:46
  What is is there an inspiration for me?
• 1:02:49
  Should I connect or no like really to to focus on the
• 1:02:52
  quality. But yeah, amazing that.
• 1:02:56
  Was awesome. Thank you so much.
• 1:02:57
  I have really learnt so much and also the opportunity of building
• 1:03:04
  community. I I love that so much.
• 1:03:06
  So my my last question to you, is there anything you want to
• 1:03:10
  emphasize on that you've already said or something that you would
• 1:03:15
  love to say to that person who's out there and they're going to
• 1:03:18
  hear this and they're just going to go.
• 1:03:20
  Oh yes, thank you. Is there anything that you feel
• 1:03:23
  on your mind you'd like to share?
• 1:03:26
  So first of all, thank you so much, Jerry.
• 1:03:28
  I really appreciate it. I enjoyed it so much.
• 1:03:31
  Thank you also for sharing your story.
• 1:03:33
  And I was just just say believe in yourself.
• 1:03:37
  It's it's actually it's easy to say, but hard to hard to do.
• 1:03:42
  But just start today and like think about think you, you
• 1:03:47
  thinks you have achieved, you have realised and be grateful
• 1:03:51
  for that and write it down. Write it down and feel the
• 1:03:54
  gratitude. And then write down your goals
• 1:03:57
  with this gratitude as if they already happened, as if you
• 1:04:02
  already achieved them and throw and decide from the state where
• 1:04:09
  you would like to be in. So ask yourself, how would I as
• 1:04:17
  a person, I would like to be decide not from the state today,
• 1:04:21
  but I don't have the money, I don't have the time.
• 1:04:24
  But aside from the state where you would like to be in, does
• 1:04:28
  this bring me further? Does this will help me?
• 1:04:31
  And if yes, you will find every time the money that you were you
• 1:04:35
  were created. But it doesn't have to be the
• 1:04:38
  lack the the scarcity mindset. It should be abandoned mindset.
• 1:04:43
  It brings you forward. Wow, I love that.
• 1:04:46
  Thank you so much. I'm glad I asked that question.
• 1:04:49
  And to find Saka, please go into the show notes.
• 1:04:54
  I mean, it's not rocket science that if you do want to find this
• 1:04:59
  amazing person, simply go to LinkedIn, probably where you
• 1:05:04
  hang out the most, obviously, right, Being that.
• 1:05:07
  Absolutely. And I mean, since you have been
• 1:05:10
  interviewed by Forbes and, you know, you've been on TEDx, you
• 1:05:15
  know, what can I say other than I am deeply honoured to have you
• 1:05:19
  on the show. So thank you so much.
• 1:05:22
  And I'm so grateful to be here and thank you very much for
• 1:05:24
  listening and connect. Please connect with me.
• 1:05:27
  I will be happy to exchange with you.
• 1:05:29
  Thank you so much.