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GPC and UOOMS: Do Consumers Want an On/Off Switch or a Dimmer?
Andy Hepburn is the Co-founder of NEOLAW LLC and General Counsel at SafeGuard Privacy. He is a privacy lawyer with deep experience helping clients in the digital advertising industry navigate complex privacy laws.
In this episode…
Global Privacy Control (GPC) is transforming the way companies approach consumer consent. The rise of state privacy laws has fueled an explosion of cookie consent banners and other consent mechanisms that tend to confuse consumers about what they're agreeing to. GPC, also known as a universal opt-out mechanism, offers a simpler alternative by allowing consumers to…
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