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Big Brand Marketing Lessons You Can Use Today
In this episode of Better Merch… Better Marketing, Jade and I break down three fascinating brand stories and the marketing lessons behind them. First, we talk about Carvana Playground and their commission-free customer experience. What happens when you remove friction from the buying process, and what can small businesses learn from that? Next, we dive into the ACOTAR Monopoly launch, where branded merch is being used to build anticipation for a product before it even hits the market. This opens up a great conversation about superfans, community, and using merch as a strategic marketing…
The skinny
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